I provided executive leadership across five luxury boutiques on the West Coast, including flagship and top-performing stores like Rodeo and Outlet Cabazon. Managing 42 direct reports and a $41M budget, I focused on VIP client engagement, employing CRM tactics and tracking client activities pre-events. I analyzed quarterly business trends, adjusted budgets, and created 5-year business plans to present to corporate partners. Additionally, I managed merchandise allocation and purchases, including outlet markdowns. My role involved extensive travel to NYC, Paris, and Italy for product assortment, training, and management coaching. I emphasized team development, buying strategies, and event planning to ensure operational excellence and customer satisfaction.Highlights of accomplishments in this role include:• Exceeded the budget by $24M within region from 2021-2022. • Executed successful events, PA’s generated $700K in one day, compared to the previous year's $550K. • Employed effective pre-selling and client research, engaging top clients and VIPs with each collection to exceed ST% targets.

I was recruited to revitalize operations at the company's flagship West Coast retail site. I established and cultivated a high-performance sales team, introducing standardized processes for opening and closing stores to ensure consistency across all West Coast locations. I documented all procedures into corporate manual, including inventory protocols to streamline operations. Implemented an entire POS system transitioning the company from writing hand slips as receipts to proper retail technology. Highlights of accomplishments in this role include:• Transformed the Men's Business segment, becoming the #1 men's store globally with the highest profitability.• Overcame challenges such as product distribution issues, client engagement, and product diversity.• Drove significant revenue growth across Men’s with peak revenue of $7M in a single year.

I managed operations for four retail outlets within a hotel, generating an annual profit of over $14M, including in-room amenity sales. I collaborated with high-profile musicians and key events to price, produce, and license merchandise for various outlets such as Rehab, Pink Taco, and the Joint. Overseeing a staff of 52+ employees, I handled payroll, hiring, performance reviews, and incentive programs. As the buyer for all outlets, I selected screen-printed images reflecting the hotel's brand across F&B, retail, memorabilia, and custom motorcycles. My direct reporting line was to owner Peter Morton.Highlights of accomplishments in this role include:• Successfully rebranded the sundries outlet to an Apothecary, featuring a higher price point selection to enhance the hotel's image and offer guests a luxury experience. • Conducted profitability recap meetings for senior leadership, collaborating across departments to boost overall hotel revenue.

I was recruited to open a boutique in the newly constructed Wynn Hotel, reporting directly to Owner Steve Wynn. Collaborating with the Retail VP, I managed purchases and coordinated with Elaine Wynn for couture pieces from runway shows. During hotel construction, I played a key role in hiring and training staff, ensuring alignment with brand objectives and hotel service standards.Highlights of accomplishments in this role include:• Drove $4M in annual sales and collaborated with hotel liaisons for cross-selling and retail outlet publicity. • Promoted to oversee the promenade shopping area, managers, and operations, while addressing POS technical issues.