Kärin Radock Email & Phone Number

Boston, MA, US

Westborough, MA, US

• I manage the social media for CRN.com, The Channel Company's flagship news publication covering the IT Channel.In this role, I:
• Am responsible for strategically sharing daily news coverage on CRN's Twitter, LinkedIn and Facebook accounts
• Established and adhere to organic social media content creation process and best practices to drive KPIs determined with internal stakeholders to increase the contribution of website traffic from social media referrals.
• Launched, manage, and curate weekly LinkedIn newsletter to increase website traffic to best-read news stories, driving more than 21K subscriptions in less than one year from launch
• Evaluated and selected tools for social media management, reporting and analytics, employeeadvocacy, and listening in collaboration with parent company's social media manager
• Develop and lead social media campaigns in alignment with editorial calendar, collaborating with cross-functional teams for creation of visual media

Nashua, New Hampshire, US

• I worked at 1A Auto, an eCommerce retailer offering how-to content for automotive DIYers.I managed and led the content creation for Facebook, Instagram, and Twitter accounts for multiple brands and developed.
• Writing and editing marketing and campaign copy for site, content articles, blog posts, social media, email, YouTube videos, graphics, and paid ads
• Outlining, drafting, optimizing, and formatting content articles to inform customers and leads and drive organic traffic to site
• Scheduling and monitoring the success of social media posts and campaigns, and implementing social listening to inform messaging and product promotion decisions, and tracking and analyzing post and story performance.
• Tracking and analyzing website landing pages and blog posts using Google Analytics
• Leading creation of social media content for social media content calendar, promotions, and campaigns, including sweepstakes and giveaways tied to company's first NASCAR sponsorship

Nashua, New Hampshire, US

• Brand Content and Social Media Marketer - Long-form content lead responsibilities continued:
• Managed content projects and ensured deadlines were met
• Wrote, edited, or contributed to press releases, and shared them on website and company social media accounts
• Collaborated with cross-functional teams to determine product and campaign promotions
• Managed social community by assisting and championing customers and followers, in turn strengthening brand reputation
• Reported and analyzed metrics including website sessions and revenue driven by social platforms using Google Analytics

• Engine Noise is a fun and educational podcast for automotive enthusiasts and DIYers hosted by automotive expert and DIY mechanic Jeremy and newer-to-car-repairs DIYer Matt. You can listen on Apple Podcasts.
• Managed Facebook, Instagram, and Twitter accounts and social media content calendar
• Used Hootsuite to schedule content and Agorapulse to track and analyze post performance and audience statistics
• Collaborated with podcast team to develop on-brand content including visual media, giveaways, and social media ads
• Initiated partnership with female automotive influencer to grow podcast following and establish cross-promotion relationship
• Reported episode download metrics using Libsyn statistics

• Wachusett Wellness Center is a yoga and fitness studio in Central Massachusetts, and CrowBarre is its sister barre teacher training brand.I was responsible for developing marketing, communications, and educational.
• Drove marketing direction for training program messaging for website, social media, and graphic design
• Wrote and edited press releases and communicated with media contact to have them published in local newspaper
• Photographed and edited images of all yoga and barre poses for yoga and barre teacher training manuals
• Researched and provided educational materials for programs and manuals
• Provided APA style references for educational documents and literature in training manuals

• I was responsible for managing websites and social media accounts for yoga and barre sister brands to drive brand awareness and interest in class offerings and teacher training programs.Wachusett Wellness Center
• Overhauled wachusettwellness.com’s original GoDaddy website and redesigned the site after its transfer to Wix
• Refreshed, updated, and developed and optimized new website content to inform and keep current clients up-to-date on class offerings and schedule, and attract new clients
• Wrote, designed, and edited Wachusett Wellness Center’s weekly newsletter using Constant Contact
• Crafted social media copy and selected and edited coinciding images to promote newsletter and upcoming studio events
• Created and laid out print posters for studio events and community initiatives

• The Banner was a weekly print and digital newspaper reporting on news and events in Boylston and West Boylston, MA. It recently merged with its sister newspaper, The Item.I was responsible for coordinating the.
• Pitched story ideas and covered local community news and events to inform and educate town residents
• Grew subscriptions following publication of largest edition of the year
• Article on local medical marijuana ruling was the most-read article for a week on sister newspaper site, telegram.com, and spurred follow-up article and column in the Telegram & Gazette
• Supervised freelance reporters and photographers and successfully collaborated with remote newspaper page designer, in-house graphic designer, publisher, sister paper editor, advertising team, and printer to meet print.
• Promoted newspaper on Facebook and Twitter to drive traffic to website, break news, and promote content

• The Item is a weekly newspaper covering towns in Central Massachusetts.Previously served as an intern from September 2010-May 2011. Went on to freelance for The Item and its sister paper, The Banner, upon completion of.
• Covered local news
• Photographed for print newspapers and online slideshows
• 34 articles published during time as Coulter Press freelancer

• I provided insight on and news coverage of Clinton High School and covered local news. Went on to freelance for the paper and its sister paper, The Banner, upon completion of internship. Became managing editor of The.
• Researched for story ideas, interviewed and spoke with high school officials, faculty, staff, and students and local businesses
• Took photographs given to managing editor to be featured with articles
• Typed, proofread, and edited documents using Microsoft Word
• Created and delivered a presentation to high school audience on internship experience using Microsoft PowerPoint
• 18 articles published during internship

Worcester, MA, US

• The Telegram & Gazette is a daily print and online newspaper that covers Central Massachusetts.I completed two internships: The first as a business journalism intern and the second as a digital journalism intern. I.
• Covered local, regional, business- and education-related news and events on deadline for daily print newspaper, telegram.com, and Worcester Living magazine
• Assisted web editor with online assignments, including 2014 Massachusetts election guide
• Scheduled photo assignments and took photos
• Live tweeted events, including President Obama’s visit to Worcester to deliver the commencement address to a local high school, and tweeted about coverage
• Fact-checked and edited information for interactive web graphics and stories

• The Gatepost is Framingham State University’s independent student newspaper reaching over 4k readers.Promoted from news editor.I was responsible for co-managing an editorial board of 30 students and successfully.
• Collaborated with managing editors and newspaper staff to deliver dynamic and educational content to inform Framingham State University community
• Covered community news and student government association and university’s executive board meetings, and developed long-form news stories to detail topics and provide information important to readers, including how the.
• Pitched and crafted short- and long-form features stories, including co-writing an interview with country singer Lee Brice before he headlined the university’s 2013 spring concert
• Published digital articles on previous newspaper website, thegatepost.com, and temporary site, fsugatepost.tumblr.com
• Captured and selected photos to be published with coinciding articles using both DSLR and point-and-shoot cameras

• Promoted from assistant news editor. Previously promoted to assistant news editor from staff writer in October 2011.I was responsible for co-managing the weekly newspaper’s news section. In addition to covering news, I.
• Brainstormed new content at weekly Tuesday meetings
• Researched and gathered facts for assignments
• Interviewed and communicated with school administrators, faculty, staff, and students via phone, email, Facebook, Twitter, and in person
• Checked facts and organized researched information, interview notes, and recordings to compose informative stories
• Delivered content on or before deadline

St. Paul, Minnesota, US

• Mpls.St.Paul Magazine is a monthly magazine covering life, news, and events in Minneapolis and St. Paul, MN.I was primarily responsible for fact-checking long-form articles and columns for the monthly publication, as.
• Maintained consistent brand voice and tone across publications and implemented Chicago style
• Aggregated and wrote short local news pieces for Mpls.St.Paul’s website, mspmag.com
• Wrote Breast Cancer sidebar for Mpls.St.Paul and scholarship-winnerbiographies for Viking magazine

• The Banner was a weekly print and digital newspaper reporting on news and events in Boylston and West Boylston, MA. It recently merged with its sister newspaper, The Item.Previously served as an intern for The Banner's.
• Interviewed concert series committee members and musicians via phone and email
• Researched bands and musicians
• Wrote on deadline
• 34 articles published during time as Coulter Press freelancer

• Responsible for visiting businesses in central Massachusetts and providing them with information about Siver Insurance
• Created print marketing materials to promote insurance business using MS Office Suite
• Took photos of and documented insured homes
• Used Microsoft Excel to document businesses that had been visited and informed
• Drove the company Fiat to those businesses
• Used MapQuest and Google Maps to locate businesses

Bachelor Of Arts (B.A.), Communication Arts And Journalism

High School Diploma