Kärin Radock Email & Phone Number

Boston, Ma, Us

Westborough, Ma, Us

I manage the social media for CRN.com, The Channel Company's flagship news publication covering the IT Channel.In this role, I:• Am responsible for strategically sharing daily news coverage on CRN's Twitter, LinkedIn and Facebook accounts• Established and adhere to organic social media content creation process and best practices to drive KPIs determined with internal stakeholders to increase the contribution of website traffic from social media referrals and grow social media followers• Launched, manage, and curate weekly LinkedIn newsletter to increase website traffic to best-read news stories, driving more than 21K subscriptions in less than one year from launch• Evaluated and selected tools for social media management, reporting and analytics, employeeadvocacy, and listening in collaboration with parent company's social media manager• Develop and lead social media campaigns in alignment with editorial calendar, collaborating with cross-functional teams for creation of visual media• Conduct social media referral traffic and competitor analysis reporting and present results monthly to leadership and editorial teams• Launched and co-manage employee advocacy program in collaboration with parent company's social media manager to drive brand awareness• Created social media best practices for CRN's managing editors and reporters to implement on Twitter, LinkedIn, and Facebook to drive website traffic to crn.com

Nashua, New Hampshire, Us

I worked at 1A Auto, an eCommerce retailer offering how-to content for automotive DIYers.I managed and led the content creation for Facebook, Instagram, and Twitter accounts for multiple brands and developed cross-channel marketing and campaign copy to drive website sessions and YouTube channel video views.I loved the creativity this role required and getting to both produce new and refresh existing content to tell a story, inform and help customers, and drive results.1. Continually updated and optimized top site category pages with new copy, internal links, and branded how-to videos using HTML to boost page traffic, increasing brake kits category page sessions by 136.74% in 2 months2. Researched, tested, and implemented social media strategies, and developed relationships with influencers to grow following, increasing Facebook page engagement by 108.1% and brand awareness by 37.1% in 3 months3. Owned, managed, and executed social media content calendar, increasing site sessions driven by organic Facebook by 52% in 10 monthsMy responsibilities included:• Writing and editing marketing and campaign copy for site, content articles, blog posts, social media, email, YouTube videos, graphics, and paid ads• Outlining, drafting, optimizing, and formatting content articles to inform customers and leads and drive organic traffic to site• Scheduling and monitoring the success of social media posts and campaigns, and implementing social listening to inform messaging and product promotion decisions, and tracking and analyzing post and story performance and audience behavior using Agorapulse• Tracking and analyzing website landing pages and blog posts using Google Analytics• Leading creation of social media content for social media content calendar, promotions, and campaigns, including sweepstakes and giveaways tied to company's first NASCAR sponsorship• Managing, writing, designing, and editing internal company newsletter

Nashua, New Hampshire, Us

Brand Content and Social Media Marketer - Long-form content lead responsibilities continued:• Managed content projects and ensured deadlines were met• Wrote, edited, or contributed to press releases, and shared them on website and company social media accounts• Collaborated with cross-functional teams to determine product and campaign promotions• Managed social community by assisting and championing customers and followers, in turn strengthening brand reputation• Reported and analyzed metrics including website sessions and revenue driven by social platforms using Google Analytics• Reinforced brand voice through social media copy and visual media• Proofed private label brand packaging and B2B marketing websiteResponsibilities and accomplishments prior to promotion:• Researched, created, and presented recommendations to refine website content and enhance customer experience across top 16 category, product, brand, make, and model pages• Collaborated with product development, SEO, and brand teams to develop new content for top pages• Researched, wrote, edited, fact-checked, and optimized 11 content articles as part of quarterly project aiming to optimize rich snippets and obtain position zero ranking• Owned and managed company blog and executed brand and SEO strategies to drive referral site traffic and ensure consistent brand voice across blog posts• Assisted brand manager with researching, proposing, and executing new automotive forums strategy with the goal of increasing site transactions and reducing marketing spend• Researched, drafted, and formatted content for daily posts on 9 of top 15 performing forums, promoting specific product SKUs and promotions aligning with monthly marketing calendar• Contributed to email subject line research and testing• Wrote and edited product, promotion, and campaign messaging for weekly emails

Engine Noise is a fun and educational podcast for automotive enthusiasts and DIYers hosted by automotive expert and DIY mechanic Jeremy and newer-to-car-repairs DIYer Matt. You can listen on Apple Podcasts: apple.co/2L9E5TBI was responsible for promoting Engine Noise Podcast and its 3 episodes per month to increase brand awareness and episode downloads. I was lucky to work with creative team members who challenged me to think outside of the box to attract and inform new listeners and social media followers.• Managed Facebook, Instagram, and Twitter accounts and social media content calendar• Used Hootsuite to schedule content and Agorapulse to track and analyze post performance and audience statistics• Collaborated with podcast team to develop on-brand content including visual media, giveaways, and social media ads• Initiated partnership with female automotive influencer to grow podcast following and establish cross-promotion relationship• Reported episode download metrics using Libsyn statistics• Periodically re-optimized Instagram profile and bio to attract new followers• Researched, tested, and designed Instagram stories to tease and promote new episodes and beat previously set download records, and drive traffic to sponsor’s website• Wrote and edited copy for social media posts and Instagram stories• Wrote two podcast episodes• Proofread and edited episode descriptions as needed• Managed episode recording and publication calendar and content management Asana board

Wachusett Wellness Center is a yoga and fitness studio in Central Massachusetts, and CrowBarre is its sister barre teacher training brand.I was responsible for developing marketing, communications, and educational materials for the Wachusett Wellness Center’s 200-hour yoga teacher training program and CrowBarre’s 40-hour barre teacher training program. As the trainee liaison, I was the go-to for program participants, ensuring they had all of the materials, documentation, and instructions they needed throughout the programs, and tracked and documented their participation hours required to become certified teachers. I did this while I trained in both programs, and received my certifications.• Drove marketing direction for training program messaging for website, social media, and graphic design• Wrote and edited press releases and communicated with media contact to have them published in local newspaper• Photographed and edited images of all yoga and barre poses for yoga and barre teacher training manuals• Researched and provided educational materials for programs and manuals• Provided APA style references for educational documents and literature in training manuals• Researched, wrote, and designed yoga pose section of yoga teacher training manual• Proofed teacher training manuals and documentation required by the Yoga Alliance• Created and managed yoga teacher training program Google account for communication and project management• Tracked and documented trainees' required training hours and coordinated make-up hours with trainees and yoga studio owner• Coordinated and assisted trainees with submitting their mandatory participation hours and assignments for program completion and certification• Kept trainees updated throughout teacher training program duration via email• Moderated yoga teacher training program Facebook group• Cleaned and organized yoga studio to maintain calm and welcoming setting and reinforce Wachusett Wellness Center’s brand

I was responsible for managing websites and social media accounts for yoga and barre sister brands to drive brand awareness and interest in class offerings and teacher training programs.Wachusett Wellness Center• Overhauled wachusettwellness.com’s original GoDaddy website and redesigned the site after its transfer to Wix• Refreshed, updated, and developed and optimized new website content to inform and keep current clients up-to-date on class offerings and schedule, and attract new clients• Wrote, designed, and edited Wachusett Wellness Center’s weekly newsletter using Constant Contact• Crafted social media copy and selected and edited coinciding images to promote newsletter and upcoming studio events• Created and laid out print posters for studio events and community initiatives• Redesigned Wachusett Wellness Center logo and revamped branding to reflect and reinforce consistent brand voice across marketing channels• Developed marketing materials using Adobe Creative Cloud and MS Office SuiteCrowBarreI was responsible for assisting the owner with launching the CrowBarre brand and its first teacher training program. Through website and social media marketing, we attracted enough trainees to beat our goal for the number of participants we wanted in the first training.• Researched, applied for, and received CrowBarre’s Massachusetts service mark• Designed crowbarre.com using Wix• Developed promotional and informational marketing messaging to attract leads to crowbarre.com• Created and managed Instagram and Facebook business page accounts• Designed marketing materials using Adobe Creative Cloud, MS Office Suite, and Google Drive apps

The Banner was a weekly print and digital newspaper reporting on news and events in Boylston and West Boylston, MA. It recently merged with its sister newspaper, The Item.I was responsible for coordinating the publication of the weekly newspaper for print and web. I delivered engaging and informative news and features articles, columns, photo spreads, and more. I interned for The Item during my senior year of high school, 2010-2011, and went on to freelance for both The Item and The Banner after I graduated from high school. The editor of The Item reached out to me when The Banner needed a new editor in 2015.• Pitched story ideas and covered local community news and events to inform and educate town residents• Grew subscriptions following publication of largest edition of the year• Article on local medical marijuana ruling was the most-read article for a week on sister newspaper site, telegram.com, and spurred follow-up article and column in the Telegram & Gazette• Supervised freelance reporters and photographers and successfully collaborated with remote newspaper page designer, in-house graphic designer, publisher, sister paper editor, advertising team, and printer to meet print publication deadlines• Promoted newspaper on Facebook and Twitter to drive traffic to website, break news, and promote content• Covered weekly town board meetings and established credibility and trust with readers and town officials• Photographed and edited images to coincide with stories for print newspaper and online articles and slideshows• Used Citrix and MediaWare software for print and digital production• 46 issues published

The Item is a weekly newspaper covering towns in Central Massachusetts.Previously served as an intern from September 2010-May 2011. Went on to freelance for The Item and its sister paper, The Banner, upon completion of internship. I became the managing editor of The Banner after graduating from college.• Covered local news• Photographed for print newspapers and online slideshows• 34 articles published during time as Coulter Press freelancer

I provided insight on and news coverage of Clinton High School and covered local news. Went on to freelance for the paper and its sister paper, The Banner, upon completion of internship. Became managing editor of The Banner after graduating from college.• Researched for story ideas, interviewed and spoke with high school officials, faculty, staff, and students and local businesses• Took photographs given to managing editor to be featured with articles• Typed, proofread, and edited documents using Microsoft Word• Created and delivered a presentation to high school audience on internship experience using Microsoft PowerPoint• 18 articles published during internship

Worcester, Ma, Us

The Telegram & Gazette is a daily print and online newspaper that covers Central Massachusetts.I completed two internships: The first as a business journalism intern and the second as a digital journalism intern. I enjoyed breaking news about a local art gallery before other publications and getting to learn from veteran journalists.• Covered local, regional, business- and education-related news and events on deadline for daily print newspaper, telegram.com, and Worcester Living magazine• Assisted web editor with online assignments, including 2014 Massachusetts election guide• Scheduled photo assignments and took photos• Live tweeted events, including President Obama’s visit to Worcester to deliver the commencement address to a local high school, and tweeted about coverage• Fact-checked and edited information for interactive web graphics and stories• 15 articles published during internship

The Gatepost is Framingham State University’s independent student newspaper reaching over 4k readers.Promoted from news editor.I was responsible for co-managing an editorial board of 30 students and successfully coordinating the publication and distribution of the weekly print newspaper by Friday mornings, 12 weeks per semester.I worked with the different section editors to help them pitch and develop stories, provided new layout designs for the news and features sections to use, and created a final editing checklist to ensure accuracy and clarity during the final editing phase of newspaper production.I co-wrote the weekly unsigned editorial with the editor-in-chief to represent the newspaper’s opinion.After the publication of a long-form investigative news story I wrote about Framingham State’s out-of-date campus signage, some of that signage was updated. Published 51 articles during time on Gatepost staff.• Collaborated with managing editors and newspaper staff to deliver dynamic and educational content to inform Framingham State University community• Covered community news and student government association and university’s executive board meetings, and developed long-form news stories to detail topics and provide information important to readers, including how the student body intended to vote in the 2012 presidential election based on a survey of ⅓ of the student population• Pitched and crafted short- and long-form features stories, including co-writing an interview with country singer Lee Brice before he headlined the university’s 2013 spring concert• Published digital articles on previous newspaper website, thegatepost.com, and temporary site, fsugatepost.tumblr.com• Captured and selected photos to be published with coinciding articles using both DSLR and point-and-shoot cameras• Live tweeted while covering events and used Hootsuite to share community news and promote digital articles on Facebook and Twitter

Promoted from assistant news editor. Previously promoted to assistant news editor from staff writer in October 2011.I was responsible for co-managing the weekly newspaper’s news section. In addition to covering news, I designed the section’s layout, copy edited, and fact-checked content.• Brainstormed new content at weekly Tuesday meetings• Researched and gathered facts for assignments• Interviewed and communicated with school administrators, faculty, staff, and students via phone, email, Facebook, Twitter, and in person• Checked facts and organized researched information, interview notes, and recordings to compose informative stories• Delivered content on or before deadline• Assisted staff writers and assistant editors with their first articles• Designed layout using Adobe InDesign• Wrote in AP style

St. Paul, Minnesota, Us

Mpls.St.Paul Magazine is a monthly magazine covering life, news, and events in Minneapolis and St. Paul, MN.I was primarily responsible for fact-checking long-form articles and columns for the monthly publication, as well as for Mpls.St.Paul Home, Mpls.St.Paul Weddings, MN Sights, and Viking magazines, and Mpls.St.Paul’s online “best of” lists.• Maintained consistent brand voice and tone across publications and implemented Chicago style• Aggregated and wrote short local news pieces for Mpls.St.Paul’s website, mspmag.com• Wrote Breast Cancer sidebar for Mpls.St.Paul and scholarship-winnerbiographies for Viking magazine

The Banner was a weekly print and digital newspaper reporting on news and events in Boylston and West Boylston, MA. It recently merged with its sister newspaper, The Item.Previously served as an intern for The Banner's sister newspaper, The Item, from September2010-May 2011, and went on to freelance for both papers upon completion of internship. I became the managing editor of The Banner after graduating from college.Primarily responsible for previewing musicians and bands performing in West Boylston’s summer concert series.• Interviewed concert series committee members and musicians via phone and email• Researched bands and musicians• Wrote on deadline• 34 articles published during time as Coulter Press freelancer

• Responsible for visiting businesses in central Massachusetts and providing them with information about Siver Insurance• Created print marketing materials to promote insurance business using MS Office Suite• Took photos of and documented insured homes• Used Microsoft Excel to document businesses that had been visited and informed• Drove the company Fiat to those businesses• Used MapQuest and Google Maps to locate businesses

Bachelor Of Arts (B.A.), Communication Arts And Journalism

High School Diploma