I am currently undergoing a PhD in marketing focusing on the propensity of gamification techniques to encourage viral marketing on social media. I am viewing this through the lense of the UK events industry. I have a great deal of practical and academic background in both the events and marketing industries and plan to pursue a career in academics and consultancy projects. More specifically I am looking to support Charities and CIC's in their digital marketing efforts and would jump at the opportunity to gain more practical experience in this area. I am especially passionate about environmental issues and social care.