Petr Krakowczyk Email & Phone Number

Leading B2B marketing activities, where we continuously monitor, evaluate, and predict developments in Czech and Slovak e-commerce with primary focus on building awareness through quality content. We use our online channels, PR communication, and conferences to share updates and unique know-how. We actively participate in the conferences and also organize them (Barcamp Ostrava, phplive, EXEC Edge, ECOMMERCE PRAGUE). Additionally, we publish the EXEC e-commerce magazine, record the EXEC Talks podcast, and host the EXEC E-commerce Personality of the Year competition.

Ostrava, Moravia-Silesia, Czech Republic

Leading the marketing and brand strategy for the WOclub company and its projects: Woshop.cz & Workoutdoskol.cz & Streetworkout.cz.▪ Managing all offline and online channels - events, trade activations, SoMe (@WOclub), e-commerce (woshop.cz), emailing, PPC, influencers.▪ Seeking new B2B opportunities and driving negotiations - close cooperation with the sales department.▪ Utilizing graphic design expertise across all touch-points▪ Analyzing & optimizing channels/tools effectiveness.▪ Setting KPIs, managing budget split.▪ Managing external marketing agencies and production teams.

Prague, The Capital, Czech Republic

Managing digital activation plans for the brand new LYFT/VELO brand - with this campaign, we won 3rd place in the Effie awards 2020 (https://effie.cz/vysledky-effie/rocnik-2020/lyft-zvedl-a-ovladl-celou-kategorii/).▪ Initiating and implementing a digital strategy.▪ Managing a diverse landscape of agencies for paid media campaigns, influencer marketing, community management, e-commerce development, and SEO development.▪ Building new LYFT/VELO SoMe accounts (FB: VELO CZ, Instagram: velo_cz).▪Creating a strategy and managing online communication for the extensive rebranding from the LYFT brand to the new VELO brand.▪ Analyzing channels/tools effectiveness, KPIs, delivered results and reporting to other markets.

Prague, The Capital, Czech Republic

Leading the horeca strategy for the glo brand based on market results and growth potential.▪ Planning a full-scale consumer activation to raise glo brand awareness in the Horeca channel.▪ Driving a hostess promotion, directly leading 2 hostess coordinators, and managing more than 80 internal hostesses, along with the recruitment process.▪ Being the project leader of the first glo horeca flagship store in the Czech Republic in the very popular Vnitroblock (https://vnitroblock.cz/rozhovor-jak-vyrostlo-mezipatro-ve-vnitroblocku).▪ Conducting creative development and execution of supportive materials for Horeca specialists and hostesses.▪ Defining activities and KPIs for the HRC channel.▪ Being responsible for effective communication of all B2B activities.▪ Managing the budget and cost control in the SAP system.▪ Analyzing results and reporting to the top team.▪ Working closely with the brand and POP team to develop new solutions and increase brand visibility.▪ Ensuring the approval and production process of all HRC POP solutions.▪ Organizing B2B and B2C events to launch the glo brand to the Czech market.▪ Managing tenders for third parties.

Prague, The Capital, Czech Republic

Managing B2B and B2C activities leading to brand strengthening, building customer relationships, and increasing awareness of individual products.▪ Developing innovative and impactful methods for consumer/shopper communication that increase brand awareness.▪ Evaluating the efficiency of applied consumer/shopper communication.▪ Managing Slovak shopper marketing projects and campaigns.▪ Cooperating closely with external agencies and leading creative development.▪ Responsibility for the Slovak campaign budget.▪ Negotiating with agencies and third-party suppliers.▪ Planning a 360° platform - active communication strategy, B2B activities, and development of passive communication.▪ Preparing POS materials and other touchpoints.▪ Developing and administering two B2B websites - batzona.cz, batzona.sk.▪ Cooperating with teams and colleagues within NCEA (North & Central Europe Area).

Hlavní Město Praha, Česká Republika

Development and implementation of marketing materials and activities leading to greater visibility of the brand and products in retail stores, including the creation of upsell mechanisms for hostess promotion.▪ Cooperating closely with external agencies and handling creative development▪ Planning promotions and B2B activities▪ Preparing POS materials and other marketing tools▪ Close cooperation with end markets (SER&MON) within CEC (Central Europe Cluster)

Moravskoslezský Kraj

Leading marketing and sales Horeca activities in the Moravian-Silesian region with the aim of increasing the number of partner establishments, increasing product distribution, and enhancing the visibility of the brand and products in Horeca establishments across the region.▪ Strategic planning and executing promo activities in the region▪ Ensuring the achievement of HRC objectives in the Moravia region - contracts, sales, distribution, availability, and brand visibility▪ Analyzing, identifying, negotiating, and contracting new HRC outlets▪ Leading the hostess team and organizing B2C events that play an important role in brand building▪ Cooperating with the team to identify and execute a consumer activation strategy

Czech Republic

▪ Branding▪ Webdesign▪ Other touchpoints - brochures, catalogs, billboards etc.