Petr Krakowczyk Email & Phone Number

Leading B2B marketing activities, where we continuously monitor, evaluate, and predict developments in Czech and Slovak e-commerce with primary focus on building awareness through quality content. We use our online channels, PR communication, and conferences to share updates and unique know-how. We actively participate in the conferences and also organize.

Ostrava, Moravia-Silesia, Czech Republic

• Leading the marketing and brand strategy for the WOclub company and its projects: Woshop.cz & Workoutdoskol.cz & Streetworkout.cz.
• Managing all offline and online channels - events, trade activations, SoMe (@WOclub), e-commerce (woshop.cz), emailing, PPC, influencers.
• Seeking new B2B opportunities and driving negotiations - close cooperation with the sales department.
• Utilizing graphic design expertise across all touch-points
• Analyzing & optimizing channels/tools effectiveness.
• Setting KPIs, managing budget split.

Prague, The Capital, Czech Republic

• Managing digital activation plans for the brand new LYFT/VELO brand - with this campaign, we won 3rd place in the Effie awards 2020 (https://effie.cz/vysledky-effie/rocnik-2020/lyft-zvedl-a-ovladl-celou-kategorii/).
• Initiating and implementing a digital strategy.
• Managing a diverse landscape of agencies for paid media campaigns, influencer marketing, community management, e-commerce development, and SEO development.
• Building new LYFT/VELO SoMe accounts (FB: VELO CZ, Instagram: velo_cz).
• Creating a strategy and managing online communication for the extensive rebranding from the LYFT brand to the new VELO brand.
• Analyzing channels/tools effectiveness, KPIs, delivered results and reporting to other markets.

Prague, The Capital, Czech Republic

• Leading the horeca strategy for the glo brand based on market results and growth potential.
• Planning a full-scale consumer activation to raise glo brand awareness in the Horeca channel.
• Driving a hostess promotion, directly leading 2 hostess coordinators, and managing more than 80 internal hostesses, along with the recruitment process.
• Being the project leader of the first glo horeca flagship store in the Czech Republic in the very popular Vnitroblock (https://vnitroblock.cz/rozhovor-jak-vyrostlo-mezipatro-ve-vnitroblocku).
• Conducting creative development and execution of supportive materials for Horeca specialists and hostesses.
• Defining activities and KPIs for the HRC channel.

Prague, The Capital, Czech Republic

• Managing B2B and B2C activities leading to brand strengthening, building customer relationships, and increasing awareness of individual products.
• Developing innovative and impactful methods for consumer/shopper communication that increase brand awareness.
• Evaluating the efficiency of applied consumer/shopper communication.
• Managing Slovak shopper marketing projects and campaigns.
• Cooperating closely with external agencies and leading creative development.
• Responsibility for the Slovak campaign budget.

Hlavní Město Praha, Česká Republika

• Development and implementation of marketing materials and activities leading to greater visibility of the brand and products in retail stores, including the creation of upsell mechanisms for hostess promotion.
• Cooperating closely with external agencies and handling creative development
• Planning promotions and B2B activities
• Preparing POS materials and other marketing tools
• Close cooperation with end markets (SER&MON) within CEC (Central Europe Cluster)

Moravskoslezský Kraj

• Leading marketing and sales Horeca activities in the Moravian-Silesian region with the aim of increasing the number of partner establishments, increasing product distribution, and enhancing the visibility of the brand.
• Strategic planning and executing promo activities in the region
• Ensuring the achievement of HRC objectives in the Moravia region - contracts, sales, distribution, availability, and brand visibility
• Analyzing, identifying, negotiating, and contracting new HRC outlets
• Leading the hostess team and organizing B2C events that play an important role in brand building
• Cooperating with the team to identify and execute a consumer activation strategy

Czech Republic

• Branding
• Webdesign
• Other touchpoints - brochures, catalogs, billboards etc.