Content Creation. Social Management. Community Building. Branding. Fitness & Health. Sports. Entertainment. Luxury. Travel. Adventure. You Name It. We develop and curate our clients brand voice, identify content gaps, needs and opportunities across the customer journey to create and manage a high level social strategies to drive engagement and build communities. We maximize paths to purchase through interactive and relevant user experiences and leverage partners… Show more Content Creation. Social Management. Community Building. Branding. Fitness & Health. Sports. Entertainment. Luxury. Travel. Adventure. You Name It. We develop and curate our clients brand voice, identify content gaps, needs and opportunities across the customer journey to create and manage a high level social strategies to drive engagement and build communities. We maximize paths to purchase through interactive and relevant user experiences and leverage partners, influencers/ambassadors and engage with audiences daily to turn followers into customers.We curate and create social-first content and use analytics & data to guide decisions and optimize engagement. Previous clients: GoPro, Bloomscape, Under Armour, the XFL, ZOA, Mercedes Benz, MVMT, Aman Hotels & more. Show less

Bloomscape is here to help strengthen your relationship with plants. We make buying plants easy by delivering healthy, ready-to-go plants to your door and setting you up with the tips and tricks you need to help your plants thrive. Plants make life better. We make plants easy.Coming from 5 generations of greenhouse growers and floral innovators, we deliver ready-to-go plants directly to your door, from our greenhouse. No stops warehouse stops, no sitting on showroom or factory floors… Show more Bloomscape is here to help strengthen your relationship with plants. We make buying plants easy by delivering healthy, ready-to-go plants to your door and setting you up with the tips and tricks you need to help your plants thrive. Plants make life better. We make plants easy.Coming from 5 generations of greenhouse growers and floral innovators, we deliver ready-to-go plants directly to your door, from our greenhouse. No stops warehouse stops, no sitting on showroom or factory floors for weeks, no varying temperatures. We ship you the high quality plants and give you the education to keep them thriving in your home. --------------------------------------My role:Hired to revitalize the brand after a spell of low brand engagement, I created and executed the full social strategy and calendar to increase engagement by 10-20% week over week for 12 months. I created original content that reached 1 million+ accounts/month, and used data and analytics to guide decisions and optimize social strategy.Drove 2.1 million website visits in 12 months.Managed all strategic partnerships and launched creative Influencer campaigns with Lindsay Lohan, Hilton Carter, and more as well as an Ambassador program that brought in $50k+ in referral sales revenue within 3 months of launch.Engaged with the community daily to foster a community around the brand, and managed a team of Coordinators and Customer Support Managers to ensure customers satisfaction. Show less

Hired to revitalize a struggling brand in the fitness space, managed Organic Social + Influencer program and increased engagement by 50% over 12 months. Installed social management systems to link eCommerce platform with social to streamline customer path to purchase - increased social product sales by 200% +. Directed content photography/video & designed branding collateral for social platforms.Spearheaded paid ad and email campaigns to increase social driven sales… Show more Hired to revitalize a struggling brand in the fitness space, managed Organic Social + Influencer program and increased engagement by 50% over 12 months. Installed social management systems to link eCommerce platform with social to streamline customer path to purchase - increased social product sales by 200% +. Directed content photography/video & designed branding collateral for social platforms.Spearheaded paid ad and email campaigns to increase social driven sales within budget.Increased reach by 90% by activating Influencer & Ambassador programs with focus on Nano/Micro with targeted Macro campaigns.Developed & executed successful launch of 10+ new products. Turned account around from negative growth to positive due to bot followers Show less

Worked cross-functionally with Social Media, Creative, Sports Marketing and Advertising along with GoPro brand ambassadors & professional athletes to create onsite and remote activations to increase customer attendance & engagement.

Pioneered a new team of 4 working with Marketing, Sales, Engineering & Global Training to remove pain points from the customer journey. Trained and managed a team of 10 globally.Acted as voice of brand for CS at GoPro Events, Activations & Tradeshows.Introduced FCR (first contact resolution)Removed phone contactsDeveloped an internal Tier2 & 3 escalation systemLocalized two knowledge bases that encompassed 2800 articles in nine languages.Reduced contact volume by… Show more Pioneered a new team of 4 working with Marketing, Sales, Engineering & Global Training to remove pain points from the customer journey. Trained and managed a team of 10 globally.Acted as voice of brand for CS at GoPro Events, Activations & Tradeshows.Introduced FCR (first contact resolution)Removed phone contactsDeveloped an internal Tier2 & 3 escalation systemLocalized two knowledge bases that encompassed 2800 articles in nine languages.Reduced contact volume by 60%.Created analytics systems to identify and solve trending issues Show less

Pioneered creation of new team of 7 Product Specialist.Was the link between Marketing, Customer Service and Engineering for the GoPro App Subscription and Social Media Teams to ensure customer adoption and community engagement success - managed a team of 5.

Tier II Technical Support - Supporting GoPro cameras, Desktop Editing Software, Applications, Android and iOS mobile apps, and mounting hardwareExecutive Escalation Team - Provide support to customers who reach out directly to our C-Level executives, as well as internal support escalationsChat Support Launch Team - Worked with a team to launch and build out international chat and order support Order and shipping logistics support across the globeI've had the… Show more Tier II Technical Support - Supporting GoPro cameras, Desktop Editing Software, Applications, Android and iOS mobile apps, and mounting hardwareExecutive Escalation Team - Provide support to customers who reach out directly to our C-Level executives, as well as internal support escalationsChat Support Launch Team - Worked with a team to launch and build out international chat and order support Order and shipping logistics support across the globeI've had the opportunity to represent GoPro at trade shows and events, allowing insight into various marketing verticals as well as an opportunity to be a true brand representative for any and all customer facing interactions.Experience working with Salesforce CRM, Netsuite CRM, inContact, Confluence, Chatter, Excel, Workday Show less

Apparel designer for Stanford University Wrestling Program.

Photo re-touching, enhancing, coloring.