For the last 18 years, I have been working in various branding capacities. At Okatti Media & Designs (Internal Design department of Sree Vidyanikethan Educational Trust) as a Head for the Media and Designing studio. While I work on my designated appointments, I facilitate corporate branding strategies and market analysis and simultaneously research to identify upcoming trends and opportunities. My responsibilities include planning, organizing, and directing overall internal and external communication strategies for the company; dealing with all external agencies (media buying, advertising, merchandising etc.); developing and implementing annual strategic communication plans as per the budget allocation; teaming up with all the departments to develop content for all the offline and online marketing communications. (Brochures, corporate film, internal branding, online media, employee communication) and support in developing the complete digital architecture for all the group companies. I have been working with reputed companies such as DRS Group right from its inception. Playing an instrumental role in designing department the evolution of DRS International School, I contributed to its growth from scratch to a student intake of 2000 students.In addition, these were also part have always been part of my career — Media planning, Corporate communications, Internal and external strategy, Print Production Research Brand identity, and Market Promotions (including Tier A and B companies). As a detail-oriented individual with a passion for excellence, I am adept at listening to clients' creative needs, and then analyzing and implementing the best-designed solution. I have devoted my career to developing winning marketing strategies, boosting brand awareness, and positively impacting businesses and communities.