• Built roadmap for website UI/UX revamp to increase customer engagement & average session duration.• Increased page views & customer impressions by interlinking key words realized through SEO.• Designed focus group study of 20 to identify customer empathy towards digital campaigns.• Benchmarked 12 competitors’ digital products’ buy online journey to reduce no. of clicks & bounce rate to increase customer conversions

Leveraging SAP Technology and its advancements to solve client's business problems in SAP S4HANA implementation and pre sales projects. Skills: SAP GL · SAP Asset · SAP CFIN · SAP RAR• Delivered full life cycle SAP implementation projects for Fortune 500 clients from the Investment management, energy & wine industries:• Gathered business requirements, created client workshop decks, and designed functional specifications during blueprinting & design phase• Collaborated with cross-functional teams, analyzed enhancement opportunities• Led change management initiatives for FICO workstream, organized end-user training, and managed critical defect resolution post-go-live• Training of new recruits on SAP Finance Modules and organized weekly knowledge sharing sessions for the FICO (Finance & Controlling) community• Steered security testing of SAP Finance Apps, defects resolution and OSS solution implementation.• Received Deloitte Applause and Spot award for a successful EHP6 to EHP8 migration project• Led Accounts Payable offshore team for a successful Pre-Sales project