Krista Shook Email & Phone Number

The Woodlands, Texas, United States

The Woodlands, Texas, United States

- Oversee social media and Youtube presence for the largest Global Methodist Church in the U.S. including content strategy and creation for 4 unique community brands on Instagram and Facebook- Increased Instagram reach for our main channel by 44% in one year- Increased Facebook reach of our main channel by 40% in one year- Increased Youtube subscriptions by 70% in two years by writing SEO optimized titles and descriptions and incorporating shorts into our overall strategy- Create ongoing content calendar and strategy for 4 social media channels on Instagram and Facebook- Create unique video and graphic content for 4 social media channels for Instagram and Facebook following brand guidelines- Manage a small team of in house and outsourced content creators to design graphics and create videos for events and regular social content. - Plan, create and launch Meta and Google ad campaigns for the K-8 private school, large 500+ person events and ongoing programs throughout the year utilizing a $15,000-$20,000 digital advertising budget.- Evaluate campaign and channel analytics and make recommendations for improvement- Collaborate with digital strategy team to develop strategies for increasing effectiveness online- Conduct training with various departments on best social media practices resulting in more organizational collaboration and increased social media reach.

Dripping Springs, Tx

-Created content and strategy for on-brand, digital and print marketing assets for programs and events to be shared on social media, website and mobile app-Maintained a regular social media content calendar, schedule posts and moderate comments on Facebook & Instagram Pages-Created pages for, and began growing the organization's presence on Youtube and Instagram-Implemented 3rd party app for the organization resulting in better communication between the organization and it's members-Recruited, coordinated and trained our tech team for weekly live streaming events allowing weekly 300 person events to be viewed online-Created Meta ads and social media event pages that resulted in increased awareness and attendance to events and programs-Used social media metrics and insights to continually improve marketing strategy and outcomes-Created & sent weekly email newsletter to over 1,500 subscribers and use analytics to evaluate campaign results and make changes in order to improve, Used A/B testing to determine best campaign outcomes-Created bi-annual mass mailer to a targeted group of over 5,000 individuals to increase awareness of large annual events in the community and increase attendance.-Worked with 3rd party company to redesign website to improve functionality-Managed marketing budget for all marketing/communication needs

Dripping Springs, Tx

-Redesigned and published new Wordpress website which led to higher lead conversion rates-Wrote copy in target audience voice and published/updated content on social media, website, blog, and advertising in order to create more effective messaging to ideal clients-Created and edited video and podcast scripts to create content to be shared in marketing and educational campaigns targeted at ideal clients-Consulted with owner on marketing goals and strategies, and opportunities to leverage and grow clientele-Helped identify ideal target audience and felt needs in order to create more targeted marketing campaigns -Created and implemented new promotions and offers, digital and print marketing plans-Reviewed and edited blog posts to ensure consistent voice and clear language before publishing to website-Social Media management and content creation using Canva and Later-Created content and strategy for Meta and Google ads that resulted in higher awareness within the community and increased leads

Dripping Springs, Texas, United States

-Facilitated 12 week individual coaching programs and 21 day group programs in a virtual format-Created and launched a Wordpress based website and social media presence via Facebook, Instagram, YouTube and Pinterest-Grew Instagram following from 0-2500 followers in approximately one year-Used email marketing funnels to nurture leads gathered from website opt-ins and landing pages -Wrote weekly blog posts to educate and connect with readers while encouraging them to take action-Facilitated private Facebook group for more engaged followers on social media-Used Google Analytics and Facebook insights to market effectively to target audience and constantly evaluate messaging

Online

-Taught Online Communication Courses in the Liberal Arts College in an 8 week accelerated format-Facilitated online instruction through Worldclass online delivery platform-Engaged with students in online discussion & coursework to enhance learning-Graded assignments and provided feedback to students in an online environment-Worked with Regis administration and supervisors to ensure a positive learning environment for students-Courses Taught Include: Interpersonal Communication, Communication and Ethics, Intercultural Communication, Communication & Mediated Presentations, Communication & Conflict, Tech Based Public Speaking, and Social Media & Communication

Dripping Springs, Tx

-Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers.-Input and managed listings in the MLS system, used Keller Williams CRM system & utilized other technologies for document preparation/coordination-Conferred with clients, title companies, lenders, home inspectors, and pest control operators to ensure that terms and conditions of purchase agreements were met before closing dates.-Prepared documents such as representation contracts, purchase agreements, closing statements, deeds and leases.-Wrote copy for blog, website, email marketing, social media, and advertisements.-Collaborated with designers on visual marketing & website designs. www.mallettintegrityteam.com and www.terrascena.com)-Coordinated and participated in promotional activities/events, working with developers, and advertisers, to market properties- Managed social media presence by creating content, maintaining a posting calendar, and monitoring comments

Seguin, Tx

-Created and grew social media presence on Facebook-Planned and prepared print and digital advertising and promotional material to increase sales of services for a top producing real estate agent-Gathered and organized information to plan advertising campaigns.-Paid/created invoices, developed reports, maintained important listing and closing documents

Taught undergraduate Public Speaking Courses for the College of Communication. Developed lesson plans and activities to teach a variety of concepts. Maintained and input students grades. Met with students individually to discuss the course, class material, and any issues affecting their performance in the course.

Canyon, Tx

Helped coordinate large recruiting events & new student orientation programs. Marketed the school to prospective & transfer students both, online & in-person.

Master'S Degree, Communication And Media Studies

Activities and Societies: National Communication Association Special Initiative Award Student's Helping to Achieve Positive Esteem (SHAPE).

Ba, Speech Communication, Speech Communication, 3.9

Activities and Societies: Alpha Chi Omega, Teen Leadership Amarillo/Canyon, Speech Communication Honors Society, Navigators Student.

Texas Real Estate License, Real Estate

I currently hold an inactive Texas real estate license