Kristen Fraser Email & Phone Number

Provide internal, external and executive communications for community-focused lines of business spanning community development, corporate responsibility, sustainability, volunteerism and philanthropy, including Truist Foundation and Truist Charitable Fund.

Supported internal, external and executive communications for Truist Foundation.

Nashville, Tennessee

• Develop strategic communications plans and implement earned media programs to drive brand awareness while enhancing, promoting and protecting brand reputation• Spearhead evolution of corporate social responsibility program; serve as primary point of contact for national partners and corporate foundation grant requests

Columbus, Georgia Area

Responsibilities included overseeing and executing national media relations programs for consumer, producer and community initiatives that aimed to enhance and protect the brand’s reputation, including corporate social responsibility, executive thought leadership, product launches, sponsorships and advertising campaigns featuring the iconic Aflac Duck. Key successes include:• Spearheading communications efforts for the historic launch of My Special Aflac Duck, a robotic duck designed to comfort children with cancer; • Developing strategic integrated marketing communications plans to support national sponsorships and media partnerships ranging from SEC Network and The Heisman Trophy to The GRAMMYs and the ACM Awards to Children's Miracle Network Hospitals; • Leading strategy and execution for national consumer and business-to-business public relations and social media efforts to launch industry-leading One Day Pay program; • Providing reputation/issue management support to mitigate negative news; and• Overseeing B2C/B2B social media strategy and execution for seven brand channels in 2014.

Columbus, Georgia Area

*Callaway Gardens is owned and operated by the not-for-profit Ida Cason Callaway Foundation. • Developed and disseminated all internal and external marketing collateral for resort, special events and Foundation• Generated content and managed online channels, including website, eMarketing campaign (electronic newsletters and eblasts) and texting campaigns• Launched first SMS text messaging campaign as well as company’s first mobile-optimized website; developed plan for first mobile app• Provided crisis communication support for issues such as credit card security breach and Second Amendment position • Beginning July 2013, served as Creative Services Manager, designing projects such as brochures, ads, signs, event programs and more in Adobe InDesign, Illustrator and PhotoShop• Collaborated with vendors, advertising reps and agency contacts

Madison, Wisconsin Area

• Collaborated with marketing, media and creative teams to develop integrated communications campaigns • Conducted executive media training; facilitated executive media interviews; pitched news stories• Assisted in coordination and execution of major media events, media tours and tradeshows for trade and consumer clients• Provided strategic plans, crisis management, daily account management and data analysis for social media accounts• Supported new business development by creating strategic recommendations and participating in presentations• Served on internal agency committees; oversaw lower-level teammates

Greater Atlanta Area

• Served as account lead for three corporate accounts, building strong client relationships and serving as on-site interim communications manager for one client • Assisted internal communications team with executive communications, Intranet and special events• Developed media relationships in seven product categories; conducted media outreach that resulted in 25+ executive interviews and 500+ placements• Established agency training and development program; managed intern and oversaw project completionAssistant Account Executive (June 2010 – February 2011)• Provided on-site support at major tradeshow; increased YOY press conference attendance and media coverage• Developed and presented social media strategic plan; launched corporate blog and Twitter accounts for B2B client• Provided editorial support via press releases, advertorials, executive communication and social media contentAccount Coordinator (April – May 2010) • Served as traffic manager for multiple accounts, honing multitasking skills and ensuring all deadlines were met• Supported new business presentation development, resulting in Porsche Cars North America account

B.A., Journalism: Public Relations; Minor: Sociology; Emphasis: New Media

Activities and Societies: Grady College of Journalism and Mass Communication Ambassador, Public Relations Student Society of America.

Tourism And Recreation Management

Studied tourism models, industry trends, destination marketing, and socio-cultural, environmental and economic impacts of tourism.