Kristen Healy Email and Phone Number

Sales & Marketing: Drove ~$1.2M in annual recurring revenue (over 60% of the company's total revenue) by managing a 1300-member wine club, overseeing four yearly wine club shipments and one annual allocation for 21 wine club variations across three brands.KPI Tracking: Increased membership by 17% by using the information gleaned from tracking and reporting on membership KPIs including club signup rates, attrition rates, and club member sales to make changes to the wine club product mix.Reporting & Business Process Improvement: Enhanced business operations by writing scripts using Google Apps Script and REST APIs to extract inventory, purchase, and shipping data from the Point-of-Sale (POS) system and create automated reports in Google Sheets. Managers used these reports to streamline daily shipping and monthly inventory processes.Data Analysis & Data Visualization: Analyzed customer and purchasing data, identifying trends and patterns. Created reports and visualizations with Excel to communicate these findings and influence key business decisions about product offerings, future satellite locations, and company growth.Software Implementation & Data Cleansing: Led successful migration of legacy CRM and POS systems to Commerce7 to improve club tools and reporting capabilities. Extracted and cleansed legacy data from Zoho CRM and OrderPort POS, including removing outdated customer information and deduplicating data to ensure data integrity. Set up business rules in the new system and trained staff on its use, resulting in improved operational efficiency.

Sales & Customer Service: Guided consumers through tasting menu, describing wines and winemaking techniques. Provided excellent customer service while encouraging wine sales and wine club signups.Point-of-Sale Systems: Fulfilled customer sales orders and entered payment information using POS system, ensuring accurate order processing, shipments, and charges.

Writing and Editing: For a career services company, write and edit resumes, cover letters, profiles, and essays for clients to assist them in marketing themselves more effectively to obtain job interviews. Work helped company secure multiple 5-star reviews on Yelp and Google.Web Design and Marketing: For an author and college professor, redesigned website to enhance her ability to promote herself as a speaker and draw attention to her books. The revamped site was also easier for her to manage after delivery.

Team Leadership & Marketing Management: Directed a three-person design and web development team and a six-person Admissions Communications marketing team, overseeing projects that were instrumental to the college’s success in achieving its admission targets. Projects included print materials and PowerPoint presentations for Admissions officers and revisions to Admission and Financial Aid web pages, and email campaigns to prospective students to encourage applications to the college.

Web Analytics: Created web analytics reports with Google Analytics and ran A/B test using Google Tag Manager, using results to optimize for engagement increases and a lower bounce rate.Web Project Management: Served as project manager and developer for the redesign of the college website, covering 200+active pages within 10 months using only internal staff. The new site featured a modern look, faster load times and improved searchability, while saving the college thousands of dollars in external development expenses.

Web Content Production: Created new pages and revised existing pages on college website for academic and administrative departments, providing engaging, accurate, relevant, and up to date information to site visitors.Leading Meetings and Consensus Building: Organized and chaired monthly meeting of website stakeholders, using interpersonal skills to build consensus for website priorities and content placement.Technical Training, Technical Support, and Content Management Systems (CMS): Set up new user accounts in the CMS, trained them how to use it effectively, and resolved user questions, facilitating faster updates and reducing user frustration.Vendor Management: Took charge of outsourced mobile website project, including coordinating user acceptance testing and following up with vendor on tasks and issues. As a result, the site was delivered on time, prior to board of trustees meeting, and within budget.

Web Application Development: Designed, developed, and enhanced web applications for use by internal employees, using Java,SQL, HTML, CSS, and JavaScript.