After six months at ToolsGroup. I have transitioned from Retail Content Marketing Manager to Growth Marketing Manager, taking on additional responsibilities to drive conversions, generate leads, and support sales through both digital marketing and offline activities. I collaborated in the creation and management of annual content marketing budget, then sought the opportunity to build and manage additional Q4 demand budget, establishing new partnerships and launching lead generation initiatives with seven publications in under one month.While continuing to identify and initiate tactics to increase organic leads, additional paid demand generation activities include paid search through Google Analytics, paid social through LinkedIn ads, sponsorships, content syndication, and CPL programs, generating a 141.8% YoY increase in leads.In addition to creating content to be localized across regions, I have collaborated with the global marketing team in the improvement of our MQL scoring, while also managing leads, aligning with sales on quality and scoring methodology, and supporting email and marketing automation initiatives.Partnerships I have supported and executed extend across original research, webinars, and live events to build brand awareness, increase pipeline, and improve marketing influenced ROI. Data analysis plays a significant part of my role, consistently monitoring the quality of leads and evaluating the value of spend. I analyze the results and impact of content across the funnel, including traffic, backlinks, and SERP results for SEO-driven goals, and which assets have the most impact on opportunities as prospects move forward in the buying journey.

Following acquisition of Just Enough retail planning software from Mi9, I led re-branding of retail content materials, including product marketing materials, sales collateral, case studies, solution pages, blogs, and other website materials. In regards to SEO, I managed the mapping of acquired links and built the backlink strategy, while optimizing ToolsGroup retail solution pages to earn first page SERP results across the new product offerings. In leading the strategy and execution of content for the retail target market, I worked with SMEs and other internal thought leaders to create downloadable assets for lead-gen in addition to blog posts, earning the number one SERP for search terms including "retail trends." In furthering the company's SEO strategy as a whole, I launched a guest blog post program, and worked with the team to implement new blog post best practices. Results included an increase in organic sessions of 57.8%, a 73.8% increase in organic users, and a 34.2% increase in organically sourced Contact Us form fills.To ensure increased traffic supported revenue goals, I analyzed data across platforms, including HubSpot, Google Analytics, and Salesforce, uncovering opportunities for both quick-win and long-term opportunities to generate leads and support the buyer's journey across all website content.Creating retail content across channels, I produced, hosted, and launched a new YouTube video series for retailers, utilized throughout the funnel, with results including a 348% higher average watch time, and contributing to a 298% increase in year-on-year views.I identified the need to implement Google Analytics 4 well before Google announced the date it will sunset Universal Analytics, ensuring we have well over a year's worth of data before July 2023. I then sourced our consulting partner and project managed the launch of our GA4 instance and Google Data Studio dashboards.

I teach courses on content marketing and digital marketing at General Assembly. In these classes, topics covered include SEO, content mapping, email marketing, social media, influencer marketing, and lead generation. Students leave with suggested tools and tactics they can take away and implement immediately, regardless of their marketing budget.

My role involves both strategic and tactical work for Erie Street and its partner companies, focusing on Performance Improvement Partners (PIP), a technology consultant for Private Equity.Key projects include strategizing, overseeing, and executing the launch of a new website in conjunction with a company wide re-brand and updated service offerings. After completing the project on time and within budget, initial results to date include but are not limited to a 300% increase in qualified leads and a 28% increase in domain rating. I created and executed the inaugural NPS program for PIP, including software selection and implementation, and partnered with sales to maximize client participation while utilizing the survey to generate pipeline. In the first half of 2021, I collaborated with revenue operations and agency partners to manage the transition of our marketing automation platform from HubSpot to Pardot. Key components of the implementation included data migration, integrating Pardot with WordPress, and building our inbound lead process. Ongoing activities include regular reporting and data analysis, demand gen strategy and execution, email marketing, the creation and management of the content marketing calendar, and producing content optimized for SEO and CRO in order to drive engagement across the marketing funnel. In collaborating with sales, additional responsibilities include the creation of online and offline sales content, including outreach scripts, process docs, one-pagers, and numerous case studies. Executing and these activities includes partnering with and managing a team of international vendors such as freelance writers, designers, software implementation specialists, and other agency partners.

In my role as Content Marketing Manager, I led the content marketing team's support of revenue driven activities. This included identifying opportunities to include customers in our content, collaborating with sales and customer success teams, I identified new opportunities to nurture existing contacts through the content team's efforts, such as a webinar with author and influencer Andy Crestodina. Another key component included strategizing assets to create and gate and working with the team in creating them; this led to over 500 downloads in November 2019. Other elements included data analysis, measuring CTR on G2's blog to other domains, optimizing posts to increase CTR, creating opportunities for MQLs, and working with marketing operations to measure and analyze influenced revenue.

Created copy and process for entire content marketing team of over 30 to add buttons to blog posts, and guided team in adding almost 1,100 unique buttons in h2 of 2018.Key part in developing on-page optimization strategy that led team success: After new subdomain launched, wrote the content which generated 34% of the blog views in h1 of 2018.Published 50+ articles in h1 of 2018 with the majority of them ranking for 100+ keywords.Implemented guest blog post submission page and process.Oversaw team of three to train all writers on conversions.Content planning, mapping, and overall strategy.Managed relationships with outside software and service suppliers.Discovered how to prove influenced revenue; worked with Marketing Operations Manager to build out content team campaign planning.

Conducted original research report in partnership with Heinz MarketingMaintained and executed content partnerships with Content Marketing Institute and Demand Gen ReportRan sponsor booth at events including Content Marketing World and DreamforceManaged paid freelancers and agencies writing content for the G2 blogCreated communications to alert customers of new featurePartnered with customers in creating content assets including eBooks and case studies

Marketing & Events specialist with passion for Social Media, Digital Marketing and Event Planning.Experience includes marketing and promoting theatre productions and aiding in the rebranding process.

Founder and owner of The Pink Puppy Shop, a Etsy store with gifts for Pups and Pawrents. Currently in the process of creating an e-commerce site for the store to build my online presence and awareness outside of Etsy.I am thrilled to donate 10% of profits to PAWS Chicago. Instagram accounts - @aussiebellaboo and @thepinkpuppyshop

• Digital Communication: Creation & distribution communications, CRM experience in segmenting recipients, managing reports and campaign results • Website Strategy, Build, and Maintenance: Supported the development of web strategy and build. Management of company website, including posting blogs, writing copy, designing pages and SEO • YouTube Channel Design, Strategy & Execution: Responsible for designing & executing the company’s YouTube Channel, regular addition of new content and implementation of design & SEO strategy• Social Media: Implementation of Social Media tools and analytics, created copy for Twitter• Local & Interstate Event Management: Including but not limited to creation of event website page & online registration program, management of reservations, working with event partners in organization of event logistics, venue selection, liaising with event partners & speakers, sourcing & management of presentation slides, management of event day and post-event logistics• Conference Management: Supported the GM Marketing Comms on AANA’s Conferences for 400+ Marketing Delegates, including devising marketing timelines, advertising campaign leading up to event, printed and digital collateral, sponsorship & speaker liaison, selection of and collaboration with event management company, creation, execution and analysis of survey post event• Producing Film Content: Coordinated the filming, editing and posting of event footage for website and YouTube Channel • Sourcing of Images: Obtained & created library of image assets for newsletters/website, editing of imagery & company promotional materials using Photoshop and InDesign for online and printed promotion

• Organization and execution of internal events, including but not limited to screenings and internal business functions• Extensively researched and assisted in the selection of staff insurance provider• Creation and implementation of internal campaigns for staff benefits, initiatives and events• Coordination of company travel for 15 staff per annum• Accounting duties including but not limited to managing a weekly cash flow of $2,000, reconciliation of numerous service providers, purchase order management across extensive number of departments including marketing, digital media, sound, administration/finance, VFX, distribution and longform production• Administrative duties as required for the company, including researching, sourcing and managing suppliers • Supported producers with customer liaison

• Worked with the Marketing Manager on a variety of tasks, including but not limited to: managing database of company projects and credits, liaising with agents and production companies to gain permissions for marketing materials• Managed the database of company assets and their relocation when company was sold• Maintained Salesforce CRM• Designed & wrote creative copy for company in house client materials

• One in a core team of four for Cash Call when the show was in production, responsible for large-scale administrative and operational duties during the show’s run, including but not limited to liaising with sponsors, on-air quality control, talent management, customer service, talent wardrobe selection, prize fulfillment, establishing database of winners• Management of Cash Call Talent Selection - Briefed agents on talent required for the show, shortlisted submissions and assisted in the selection of talent requested to audition; organized three rounds of auditions in addition to multiple callbacks• Assisted in creation of Cash Call’s day to day content, including nightly topics and theme nights. • Worked with auditor and producers to ensure a range of legalities were looked after, including random selection & screening of on-air participants, correct answers for the jackpot prize and duty of care • Managed all incoming calls in and was responsible for putting them live on air in an extremely fast-paced, live to air high-pressure environment• Created production handbook as a guide for future shows; implemented a record keeping system for all documentation and operations

• Organized newspaper & radio give away promotions throughout Australia• Assisted in conceptual ideas for the magazine• Wrote and researched articles and conducted interviews• Authored and distributed media releases for local and national events and managed media enquiries • Conducted surveys for the magazine• Co-ordinated cross promotions and established partnerships with companies such as the Australian Reptile Park and Fairfax Media