Kristi Hedin Email & Phone Number

San Diego, Ca, Us

As a leader in marketing campaign strategy and execution, I focus on optimizing every stage of the buyer journey—from nurturing to engagement—enhancing funnel efficiency and boosting customer interaction. By managing and refining audience segmentation across all market segments, I leverage data-driven insights to tailor campaigns precisely to buyer needs and market dynamics, ensuring maximum impact.Collaboratively working with sales, thought leadership, and marketing operations teams, I drive the development and execution of integrated campaign workflows that align with our overarching business goals. My role in strategic planning and the execution of marketing initiatives fuels company growth, streamlining processes and enhancing campaign performance across the buying cycle. This concerted effort not only amplifies our marketing effectiveness but also positions us as a leader in our industry.

Pleasanton, California, Us

Responsible for setting up and implementing marketing systems, leading the rebrand of the company, and developing and executing the go-to-market strategy for a new SEO tech SaaS. I also manage marketing campaigns to increase brand visibility and lead generation, and conduct case studies to extract user stories and testimonials. I play a key role in creating marketing baselines and goals, including department KPIs, channel performance metrics, target personas, and lead qualifiers. My efforts contributed to the company's overall success in increasing market share and exposure to new audiences.

South Bend, Indiana, Us

As a marketing professional, I was responsible for developing and implementing marketing campaigns that promoted Rio SEO products and drove upsells. I also developed and implemented digital marketing strategies and partnered with marketing leaders to create actionable and integrated digital marketing programs that generated high-value sales leads and revenue. My expertise included SEO and SEM, and I had a track record of success in driving website traffic and acquiring leads through these channels. I also managed a monthly webinar marketing initiative that was focused on lead generation. In addition, I oversaw content marketing efforts, including the planning and management of a content calendar that featured a variety of materials such as blogs, ebooks, webinars, case studies, and whitepapers, all of which were designed to support sales enablement, build brand awareness, and establish industry leadership.

As an independent contractor, I worked with clients to provide marketing expertise and execute on digital initiatives. My services included website and graphic design, as well as inbound and outbound marketing strategies. I conducted research on clients' unique industries, demographics, trends, and other data related to their products or services. Before working with any client, I conducted a thorough analysis of competitor offerings, including specifications, market share, pricing, and promotional materials.

San Diego, Ca, Us

Managed marketing department of 6 internal employees as well as all outside vendors. Worked hands-on with team on all marketing efforts and helped to develop marketing automation strategy.Worked with creative department to develop landing pages, ads and materials needed to execute marketing strategy.

Led brand positioning and developed graphic and web design materials, including branded products, banners, posters, advertisements, apparel, and sales collateral, as well as managing the company website. Successfully planned, executed, and attended a variety of events such as fundraisers, weddings, holiday parties, and festivals, and scheduled live musical performances and booked vendorsOversaw social media management across all channels, with a focus on engagement and customer communicationManaged and developed a team of employees across two locations, including hiring, training, and overseeing their work.