Kristina Bailey Email & Phone Number

Beverly Hills, California, Us

Chevy Chase, Md, Us

Leading product transformation, defining the product strategy and roadmap, and shaping the future vision of the organization. Building the first product organization with oversight of Product Management, Product Operations and Design to ensure a world-class product experience that drives business results and brand building. Pivoting the organization from a project- to a product-centric model that leveraged consistent delivery of brand-enhancing products and features aimed at creating efficiency and savings.Establishing a qualitative and quantitative product culture and adopting metrics and KPIs that enabled alignment across the enterprise that will generate customer and business value. Owning the end-to-end customer journey across all channels, offerings, personas, and product solutions to maximize acquisition, conversion, and ensure a seamless user experience.Established product recruiting, talent assessment program, product and design curriculum, which attracted high caliber talent.

Louisville, Kentucky, Us

Drove digital enablement across all retail segment touchpoints to transform the customer experience. Grew the Product program while aligning products to customer value and driving modernization of digital products to enable real-time personalized experiences. Established strategy and shared vision that enhanced member experience for Retail Digital products including Medicare Advantage, Group Medicare Advantage, Medicare, state-based Medicaid, and Medicare Supplements aimed at driving digital adoption. Defined omnichannel roadmaps to align digital transformation agenda with business priorities and enhance the customer experience from acquisition to retention to drive efficiency.Partnered across the organization to modernize products and platforms to enable customer centric experiences.

Mclean, Va, Us

Spearheaded product innovation and the introduction of qualitative and quantitative methods to reduce friction and improve experiences for global customers. Led Mobile App, Web, and conversational strategy, implementation, and innovation.Defined strategic priorities and developed roadmaps that translated web, mobile and chatbot business strategies into customer-centric products and platforms that increased digital enrollment and resulted in improved Net Promoter Score and JD Power winning experiences.Led creation and development of a customer centric experience that generated incremental revenue and cost savings.Created a proprietary digital platform product aimed at creating efficiency to deliver new experiences.

New York, Ny, Us

Orchestrated cross-functional, global team through product strategy definition, lifecycle, vision, direction, and roadmaps for the portfolio of AOL Desktop products. Set the direction and established a multiyear campaign for growth and engagement. Defined and executed product launch, marketing and distribution strategies that led to improved partner relationships.Initiated and monitored new KPIs for revenue, performance, and engagement that highlighted opportunities for customer re-engagement.Addressed top customer friction points and usability driving increased engagement and lifetime value.Mentored AOL Fishbowl Incubator start-up aiding with digital strategy and product management best practices driving to funding.

New York, New York, Us

Oversaw the digital product portfolio, defined product specifications, design and execution. Provided support to internal and external customers and partners using WeatherBug products and services.Led strategic initiatives, including product re-designs and support of new platforms resulting in new user growth and increased engagement from the current customer base.Collaborated with the sales and advertising operations teams to drive increased revenue via content sponsorships and optimized monetization across products by improving effectiveness of ad campaigns.Spearheaded the externalization of WeatherBug services leading to new partnerships, sponsorships that increased revenue and led to a new revenue stream.

Dublin 2, Ie

Identified business issues, system challenges and evaluated alternative business solutions. Translated business needs of senior and mid-level management to technology team, and lead cross-departmental teams in the implementation of technology solutions to solve critical business challenges.Established requirements, functional and technical designs, and managed development of a diverse range of system implementation projects including legacy to web integration to modernize client systems.Led product testing and issue resolution through creation of test scripts, use cases and provided testing command center support.Identified and prioritized issues coordinating with development teams, senior managers, and business unit managers to implement solutions to complex issues.Oversaw project schedules, communicated updates and metrics to senior leaders, identified schedule issues, and ensured resolution.Primary clients: Verizon, Discovery Communications, The Washington Post, washingtonpost.com, and Aol.

Bethesda, Md, Us

Modernized processes, data records and applications while providing support to medical staff. Ensured applications, hardware and systems were continuously optimized.Designed, developed, and integrated Biomedical applications enabling improved communication and workflow between Associates and Customers.Led the digitization, migration and support of an analog chemical inventory system to a computerized system enabling improved efficiency for Associates.Created emerging technology, computer safety and security training for medical staff.

Masters Of Business Administration, Executive Management

Bachelors Of Science, Information Systems With A Specialization In Business