Senior Product Manager
CurrentOwned TM1 Marketing platform to build features such as email, audience segmentation tool, automated workflows and performance analytics reporting for live event venues. Major Impacts:• Unification: Oversee unification strategy for Enterprise Marketing Customers to identify opportunities across Ticketmaster suite of Email, SMS, Promoted ads and CRM products. Prior to this initiative, separate communication applications did not talk to each other – This unification brought all customer lifecycle products into one ecosystem.• Lean feature development: Shipped consolidated features to improve user journeys across unified suite helping users’ workflow clarity and efficiency, eg. released integrated feature allowing users to upload spreadsheets of distribution lists for multiple instances, across Email, SMS, suppression & seed lists in one module eliminating the need for multiple applications in unified suite. Achieved a 40% reduction in development time by engineering through module consolidation, significantly lowering build complexity and utilizing reusable components.• Globalization: Worked with Engineering to unlock data pipeline in Europe to unlock existing platform in this region. Post unlock, European clients have the ability to utilize ticketing, conversion and fan behavioral data into their arsenal of Marketing campaign tools to more effectively target fans to sell tickets to, and growing Ticketmaster’s portfolio of European Marketing tools.
