•Serve as the Internal Project Manager, driving client-specific platform creation and idea development for all multimedia client projects•Assemble and coordinate Project Teams from the relevant Sales and Marketing groups for print, TV and digital sales opportunities•Manage the research process for multimedia logic studies, renewals, new business pitches and proposals, requests from agencies and clients, as well as for presentations and upcoming meetings•Write and distribute marketing briefs, while providing a project roadmap to sales team, market groups and clients including: summary of ideas in play, specific direction on platform elements to be included, follow-up responsibilities, deliverables and due dates•Serve as the point person for collection and refinement of all project components, and manage communication between all internal groups responsible for the execution of the deal •Manage development of client-ready output including presentations and one-sheets•Serve as the point of contact for all post deal materials/communication•Create, distribute and implement internal and external contracts

•Managed marketing and public relations initiatives across the entire Jackson Healthcare enterprise, as well as the 15 operating entities within the Jackson Healthcare portfolio•Coordinated video production with Newt Gingrich and the Center for Health Transformation detailing Jackson Healthcare’s innovative StatCom technology•Produced Employer Solutions video highlighting the Jackson Healthcare culture and philosophy, which was showcased at the National Center for Health Transformation quarterly meeting (4Q 2009), featuring Jackson Healthcare as a thought leader in the healthcare industry•Reconstructed the corporate Web site, including writing/editing all copy and facilitating final design and layout

•Presented insights for strategic planning and business unit decision making, while ensuring the accuracy and integrity of the informational content had been properly vetted •Built relationships with national member organizations (NACHRI, GHA) to remain up-to-date on industry news, while sharing relevant data and showcasing the pediatric services their members offer to Children’s•Conducted SWOT assessments of business unit and service lines, which included determining market share as well as measuring the competitive position relative to national peer group•Generated graphical KPIs, with interpretation, for current market analysis and trend forecasts of emerging service line needs for pediatrics—metrics included: historical utilization, service offerings, service area, customer views, financial performance, benchmark comparisons on productivity and future strategies•Developed surveys and submitted data/reviewing edits to external groups including, NACHRI, GHA and the State Health Planning Agency, while maintaining access to GHA market data and database with demographic information•Coordinated national pediatric conferences for Children’s in addition to managing and circulating physician referral guide and health system brochure reaching more than 1,400 physicians and pediatric specialists•Oversaw the planning, production and distribution of pēds Journal; a semi-annual publication distributed to more than 80,000 pediatric clinicians across the country

•Conceptualized, developed and executed transplant and critical care media pitches for public consideration, while coordinating shoots across 3 hospital campuses and 16 satellite locations•Managed press coverage for 100+ events annually across Children’s various locations, as well as large scale benefit venues•Responsible for the brand promotion of “Children’s Healthcare of Atlanta” at local, regional and national levels via print, radio and TV•Responsible for public relations efforts for 3 separate transplant disciplines, critical care services, Children’s Miracle Network, Sports Network and all enterprise-wide holiday events, including the annual Festival of Trees, Macy’s Pink Pig and Children’s Healthcare of Atlanta Christmas Parade•Recognized by Children’s Foundation as the 2008 Teamwork Award winner for excellence in cross-functional coordination spanning the organization and building critical relationships with internal stakeholder community

•Established working relationships with prominent media contacts in order to strategically position Children’s brand for increased exposure•Conducted market research to identify appropriate media contacts and prospects for placements and secured editorial calendars to develop annual media pitch schedule•Coordinated the assemblage and distribution of monthly media reports to senior leadership, service line directors, marketing executives and other key personnel•Managed the execution of high profile monthly events such as the WXIA-TV(NBC) “Fish Wish” Project- a partnership between Children’s and the Georgia Aquarium