Kristin K. Email & Phone Number

United States

United States

United States

San Francisco, California, Us

Orange County, Ca, Us

This community is made up of marketing ops professionals from a wide array of industries and backgrounds. We’ve got members who are experienced in multiple marketing automation platforms and a wide variety of marketing technology solutions.

Santa Clara, California, Us

- Fully re-designed Marketo and Central Order of Operations - Partnered with Georgia Tech to engineer Job Title Annotation Python-Backed Code- Deployed Rules of Engagement and Re-Launched LeanData - Launched and Managed Funnel Management - Deployed Custom Funnel Object in SFDC

Seattle, Washington, Us

Seattle, Washington, Us

I currently oversee Global Marketing Operations at Outreach. I am passionate about applying technology solutions to improve prospects’ experience, maximize marketing ROI, and to make revenue processes more efficient and effective. I’ve applied this passion multiple times in all of my work by identifying pain points, and responding with action. I am a designated Revenue/MOPs Operations liaison at Outreach, where I proactively maintain weekly discussions with the Salesforce technical team regarding prioritization of new Sales Processes, Demand Generation funnel maintenance, documentation guidance, and elevation and escalation of system issues and optimizations. •Manage the day-to-day of Pardot, Salesforce, LeanData, and Full Circle Insights to ensure consistent tracking, execution of programs; Manage the Top of Funnel to Marketing Sourced Pipeline•Oversee marketing funnel process management to optimize lead flow: Lead Scoring, ROE, Routing, MQL to SAL for New Logo and Expansion Funnels •Provide best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology•Manage and Enhance Marketing Sourced Pipeline & Attribution•Partner with Revenue Operations (+ Sales Operations) on Policy Documentation, Project Management, and Prioritization of GTM Tactics.

Charlotte, Nc, Us

I'm currently Senior Mktg. Operations Manager at AvidXchange, a Cloud 100 FinTech Unicorn. Overview:Supported the successful pivot of Avid's GTM strategy to support double funnel (Inbound & Account-Based) while fully implementing Sales Engagement and Outbound Selling. Developed Sales Playbooks for Inside and Outbound sales teams and restructured rules of engagement across revenue functions. I coordinated for a coalition of #RevOps to bring together members of Marketing/Sales Operations and Data Governance to streamline communication, ensure project readiness and promote adoption across the revenue channels. I currently lead bi-weekly meetings amongst these key stakeholders. • Owned and Deployed Implementation of Salesloft, LeanData• Developed new Solution Selling for 4 Verticals via Persona Framework • Internal SME on Salesforce Governance and Architecture Best Practices• Owned and Developed new Full Funnel tracking and Attribution Modeling • Created and Deployed new MQL date-stamping within Marketo and SFDC • Partnered with BA team to revamp and implement Data Science-backed Lead routing/ScoringI've brought structure, order and process documentation across Revenue Operations from Lead Routing, Account Assignment to Lead Management.

Atlanta, Ga, Us

Owned and managed Marketing/Sales technology stack and worked alongside Demand Gen. to orchestrate SalesLoft's double funnel model within two segments - Commercial and Enterprise. • Optimized and Administrated 8+ technology stack for Unicorn SaaS SalesLoft • Partnered with sales and marketing to show an accurate and real-time view of marketing influence and Marketing-Sourced Pipeline• Built and implemented marketing attribution models and engagement scores to optimize sales outreach and ROI.• Collect data and develop dashboards and other reports to communicate the effectiveness of marketing and sales initiatives.KEY RESULTS & ACHIEVEMENTS:• Succeed in reducing SalesLoft's inbound response time to under 5 minutes.• Led and Migrated Pardot to Marketo --fully optimized, and built strategic demand generation nurture programs within Marketo. • Optimized sales alerts and prospect routing for insides sales and SEs using IPaaS API workflows• Integrated ABM intent data with our demandgen funnel to provide better insights for sales outreach and communication • Built custom Account and Lead scoring models in LeadBot, SFDC, and SalesLoft to drive higher lead engagement and lead to opportunity acceleration. Marketing Technology includes- Marketo, Pardot, Salesforce, Google Analytics, Looker, Clearbit, ZoomInfo, LinkedIn, Vidyard, SalesLoft, LeanData, etc.

Atlanta, Georgia, Us

• Utilized market insights to develop overall advertising strategy and execution for retail and commercial target segments across Google display and paid search. • Evaluated advertising impact on marketing communications goals and facilitated ongoing campaign optimization for events and content strategy • Led and served as key consultant in PRGX website overhaul and migration initiates as well as SEO/SEM strategies • Led and executed Marketo and Salesforce programs and campaigns to track successes and personalize communication sent to clients and prospects• Served as a liaison between marketing, brand, legal and other stakeholders to ensure approval for multi-department outreach and communications•Oversee agency and vendor relationships including selection, contract negotiation, day-to-day management and deliverablesKEY RESULTS & ACHIEVEMENTS:• Increased MQL by 110% for key product lines•Implemented Lead Lifecycle stages in Marketo increasing marketing revenue reporting capabilities•Developed initial Account-Based campaigns for key product lines and personalized campaign outreach

Atlanta, Georgia, Us

Atlanta, Ga, Us

• Managed email marketing strategy with over 100,000 email subscribers with a monthly 6x ROI• Maintained social media platforms for customer engagement and the facilitation of lead magnet• Optimized and organized HTML and CSS in GBES repository and manage ongoing SEO strategy • Designed and deployed frontend portions of the GBES website

Atlanta, Ga, Us

• Developed and produced online LEED exam prep materials for LEED accredited professionals• Organized and produced LEED continuing education courses for GBES & USGBC websites• Contributed to relevant blogs, conferences, and events to increase brand awareness• Managed email marketing strategy with over 100,000 email subscribers with a monthly 6x ROI

Lusaka, Zm

Research: Soil bio-remediation, Karst and groundwater contamination, Nano-particle remediation.

Milledgeville, Ga, Us

• Assisted students with essays and other relevant coursework.• Helped students improve their editing and proofreading skills and expanded vocabulary.

Environmental Science, Hydrogeology And Water Resources Science

Sql

Digital Marketing

Front-End Programming

Data Science With R Programming