Kristin K. Email & Phone Number

United States

United States

San Francisco, California, US

Orange County, CA, US

This community is made up of marketing ops professionals from a wide array of industries and backgrounds. We’ve got members who are experienced in multiple marketing automation platforms and a wide variety of marketing technology solutions.

Santa Clara, California, US

- Fully re-designed Marketo and Central Order of Operations - Partnered with Georgia Tech to engineer Job Title Annotation Python-Backed Code- Deployed Rules of Engagement and Re-Launched LeanData - Launched and Managed Funnel Management - Deployed Custom Funnel Object in SFDC

Seattle, Washington, US

Seattle, Washington, US

• I currently oversee Global Marketing Operations at Outreach. I am passionate about applying technology solutions to improve prospects’ experience, maximize marketing ROI, and to make revenue processes more efficient.
• Manage the day-to-day of Pardot, Salesforce, LeanData, and Full Circle Insights to ensure consistent tracking, execution of programs; Manage the Top of Funnel to Marketing Sourced Pipeline
• Oversee marketing funnel process management to optimize lead flow: Lead Scoring, ROE, Routing, MQL to SAL for New Logo and Expansion Funnels
• Provide best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology
• Manage and Enhance Marketing Sourced Pipeline & Attribution
• Partner with Revenue Operations (+ Sales Operations) on Policy Documentation, Project Management, and Prioritization of GTM Tactics.

Charlotte, NC, US

• I'm currently Senior Mktg. Operations Manager at AvidXchange, a Cloud 100 FinTech Unicorn. Overview:Supported the successful pivot of Avid's GTM strategy to support double funnel (Inbound & Account-Based) while fully.
• Owned and Deployed Implementation of Salesloft, LeanData
• Developed new Solution Selling for 4 Verticals via Persona Framework
• Internal SME on Salesforce Governance and Architecture Best Practices
• Owned and Developed new Full Funnel tracking and Attribution Modeling
• Created and Deployed new MQL date-stamping within Marketo and SFDC

Atlanta, GA, US

• Owned and managed Marketing/Sales technology stack and worked alongside Demand Gen. to orchestrate SalesLoft's double funnel model within two segments - Commercial and Enterprise.
• Optimized and Administrated 8+ technology stack for Unicorn SaaS SalesLoft
• Partnered with sales and marketing to show an accurate and real-time view of marketing influence and Marketing-Sourced Pipeline
• Built and implemented marketing attribution models and engagement scores to optimize sales outreach and ROI.
• Collect data and develop dashboards and other reports to communicate the effectiveness of marketing and sales initiatives.KEY RESULTS & ACHIEVEMENTS:
• Succeed in reducing SalesLoft's inbound response time to under 5 minutes.

Atlanta, Georgia, US

• Utilized market insights to develop overall advertising strategy and execution for retail and commercial target segments across Google display and paid search.
• Evaluated advertising impact on marketing communications goals and facilitated ongoing campaign optimization for events and content strategy
• Led and served as key consultant in PRGX website overhaul and migration initiates as well as SEO/SEM strategies
• Led and executed Marketo and Salesforce programs and campaigns to track successes and personalize communication sent to clients and prospects
• Served as a liaison between marketing, brand, legal and other stakeholders to ensure approval for multi-department outreach and communications
• Oversee agency and vendor relationships including selection, contract negotiation, day-to-day management and deliverablesKEY RESULTS & ACHIEVEMENTS:

Atlanta, Georgia, US

Atlanta, GA, US

• Managed email marketing strategy with over 100,000 email subscribers with a monthly 6x ROI
• Maintained social media platforms for customer engagement and the facilitation of lead magnet
• Optimized and organized HTML and CSS in GBES repository and manage ongoing SEO strategy
• Designed and deployed frontend portions of the GBES website

Atlanta, GA, US

• Developed and produced online LEED exam prep materials for LEED accredited professionals
• Organized and produced LEED continuing education courses for GBES & USGBC websites
• Contributed to relevant blogs, conferences, and events to increase brand awareness
• Managed email marketing strategy with over 100,000 email subscribers with a monthly 6x ROI

Lusaka, ZM

Research: Soil bio-remediation, Karst and groundwater contamination, Nano-particle remediation.

Milledgeville, GA, US

• Assisted students with essays and other relevant coursework.
• Helped students improve their editing and proofreading skills and expanded vocabulary.

Environmental Science, Hydrogeology And Water Resources Science

Sql

Digital Marketing

Front-End Programming

Data Science With R Programming