🌟 Kristin Burel 🌟 Email & Phone Number

Flower Mound, Texas, United States

Leads development, execution and communication of digital merchandising and marketing strategies that drive revenue generation goals across brand websites and devices. Responsible for collaborating with cross-functional business, marketing and technology partners to lead innovation and process improvement initiatives while driving the growth of the channel.Responsible for merchandising promotions through Omni-channel operations including: on-site messaging, email marketing, social, paid, earned and owned media, as well as 3rd party advertorial/editorial placements.

Addison, Tx

Develops U.S. online merchandising and website strategy that supports the millions of consumers who visit MaryKay.com and Independent Beauty Consultant’s personal websites. Identifies merchandising best practices and implements them through the web merchandising platform. Drives performance and conversion of the Mary Kay websites.Works at the strategic level to generate bold and innovative ideas for growth and managing product launches and campaigns with site merchandising tools, analyzing traffic data, and solving problems. Collaborates with the Global team on roll outs and future initiatives to ensure ideas and strategies align.

Addison, Tx

Partners in executing a global social media strategy to deliver rich, engaging and integrated social experience for consumers and our Mary Kay Independent Beauty Consultants. Coordinates planning and development across the entire social media ecosystem, helping drive to the web, along with developing innovative global social media solutions that balances local market needs, drives a cohesive customer experience and best aligns with the Company’s focus. Provides a unique blend of strategic and innovative thinking, creativity, and technical proficiency to drive best-in-class social media marketing throughout the Company.

Addison, Texas

Facilitates digital marketing innovation globally. Understands and contributes to the strategy development, road map and execution for digital online marketing initiatives with a focus on new innovation areas including mobile, social web, Independent Beauty Consultant and customer communities, loyalty programs, personalization strategies and new web site functionality.

Manages all Interactive Marketing at Unilin North America. This includes all website innovation, social media, mobile marketing and strategic interactive planning.Encorporates brand marketing into the online medium for all corporate brands which includes Quick-Step Flooring (US and Canada), Columbia Flooring, Century Flooring, Hercules Flooring (Canada), and Harmonics Flooring.

Responsible for all aspects of Marketing for the US & Canadian laminate brand, Quick-Step.Responsible for working with product team to successfully implement three new product launches, which included managing trade-shows, sample introductions into the sales field, distribution to all existing customers, and training Quick-Step sales representatives.Coordinated public relations activities with trade and consumer publications along with company's agency and PR teams.