Kristin Moore Email & Phone Number

Brighton, Mi, Us

Howell, Michigan

Lead and direct the marketing team in executing strategic initiatives across website management, public relations, digital marketing, promotions, and internal/external communications, ensuring alignment with organizational goals and brand standards. Evaluate and establish team expectations aligned with core values, facilitating quarterly goal-setting to drive continual growth and effectively managing day-to-day activities to ensure high performance and accountability through company operating system (Traction). Manage outside consultants by clearly communicating expectations, leading regular meetings to ensure adherence to budget constraints and monitor progress to achieve key performance metrics. Develop and execute comprehensive trade show and conference event strategies, evaluating companies event participation, determining marketing materials and ensuring cross-functional collaboration to optimize team contributions throughout the planning process. Leverage marketing and sales automation tools (CRM & Click Dimensions) to effectively track, manage and distribute leads, enhancing workflow efficiency and optimizing lead conversion rates. Demonstrate creative problem-solving skills by proactively identifying issues and developing innovative solutions that improved processes and enhanced team performance. Implement a product sampling strategy for sales team while creating a targeted drip campaign to nurture leads and drive engagement resulting in increased conversion rates.

Howell, Michigan

Delivered 279+ virtual trainings to educate customers and internal teams in product knowledge, best practices, building relationships, and sales strategies to increase sales and support.Developed and adapted training content for international webinars to suit the needs of a global audience.Served as main stage presenter for Caterpillar Corrosion Conference 2023.Developed and facilitated classroom-based learning programs for groups up to 25 resulting in testimonials such as: 100K purchase order and customer requested training to be incorporated into their company onboarding program. Coordinated and planned training events including all logistic planning in addition, mentored individual who was promoted to event coordinator. Evaluated training effectiveness using participant feedback and performance metrics with participant attention scores averaging above 80% and a satisfaction rating of 5 stars and used feedback to create and improve additional training offerings.Collaborated with subject matter experts and cross-functional teams to ensure training programs aligned with organizational goals.Managed National Accounts including Grainger, MSC, Laddawn, and Global Industrial by adapting marketing to help customer meet their needs, building brand awareness and increasing sales by 53% and mentored marketing manager to take on key accounts. Build genuine, long-lasting customer relationships and partner with product managers to ensure continued customer success with high retention of 100%.Serve as lead account manager for new line of business, ingredient branding (resin), including all parts of the process from initial customer contact to signed purchase order and led cross-functional team (marketing, R&D, production, client) to develop innovative consumer products; managed project including timelines, scope, and customer communication from concept to delivery. Tracked and communicated progress on strategic planning to senior leadership team.

Howell, Mi

Created and executed first employee-led community program (VALOR) which was successfully duplicated for 2 additional employee-led initiatives for sustainability (GREEN) and employee engagement (COMPASS).Organized and submitted application materials and financial logistics to secure 501(c)(3) designation from the US Internal Revenue Code.Led strategic planning process for team of employees to develop mission statement and vision for ARMOR’s non-profit, VALOR, which provided all employees 24 hours of paid time off to volunteer.Identified partnerships with community organizations, such as Salvation Army and United Way, to develop fundraising efforts resulting in over $25,000/event for local charities.Coordinate at least 2 events each month providing volunteer opportunities for all 40+ employees including Red Kettle Bell Ringing, Gleaner’s Food Bank, and Day of Caring; additionally coordinate all donation drive opportunities such as Personal Care Drive Boxes, Angel Tree Tags, and Red Tie Gala.Lead cross-functional team and event planning for the Great Pumpkin Classic Car Show, the largest classic car show in Livingston County with all proceeds to benefit The Livingston County Salvation Army; amount raised has increased 64% YoY.

Howell, Michigan, United States

Increased YTD sales by 38% by prospecting, pitching, and maintaining relationships with key accounts including Home Depot, AutoZone, and Canadian Tire.Managed and promoted event with influencer Frank Fritz (History Channel’s American Pickers) with over 30K in attendance; led to new partnerships and increased sales.Developed website resource pages customized for specific distribution channels to increase brand awareness and support customer inquiries.Differentiated company value proposition from competitors by developed training and resources for buyers which led to an increase in sales.Managed contract negotiations and relationship with international (Australia, New Zealand, Great Britain) sales representatives to increase global distribution channels of products.Presented at Armor Protective Packaging International Sales Meeting 2017.Created SAMFORCE, an influencer marketing initiative, to creatively solve labor shortage issue in way that minimized cost and increased brand awareness.Partnered with senior leadership on the acquisition of consumer brand distribution by B’laster Holdings.

Livingston County, Michigan, United States

Demonstrated and sold SMART Boards and interactive classroom technology to schools; exceeded gross sales goal each year.Partnered with clients to facilitate trainings on purchased technology products resulting in customers who had increased ability to incorporate curriculum and effectively use the new technology.Identified new clients and built relationships with target contacts to grow a book of business (or grow sales opportunities) and upsell existing client base.Participated in community events and trade shows to promote products and influence stakeholders to support desired technology needs leading to increased brand awareness and sales.

Built relationships that drove customer satisfaction resulting in an increase in billable revenue from a 1K account with Capital One to 350K in 12 months.Provided strong managerial leadership of researchers and recruiters during Comcast’s rapid hire project resulting in 33 contingent offers presented in a 3-month span with 300K budget.Utilized dynamic project and budget management to achieve 100+ successful launch to closure projects in 20-month span; exceeded customer expectations by providing outstanding communication between internal team and the client resulting in growing client spend by 105%.Volunteered with Pathway Rehabilitation Center; reviewed resumes and cover letters of students who completed rehabilitation and raised funds for scholarships.

Armor Corrosion College On-Line Degree, Eradicating Rust

Ma, Social Science

Education record

Activities and Societies: Delta Zeta

Education record

Activities and Societies: Student Government Representative