In addition to leading the NHHEAF Network's communications and marketing strategy, my role has expanded to include oversight of the organization’s mission-based outreach activities, including the Center for College Planning and our statewide work to support communities in planning for post-secondary education and career exploration.

I lead Communications, Marketing, and Public Affairs for the New Hampshire Higher Education Assistance Foundation Network, a nonprofit organization that supports and empowers students of all ages, and from all backgrounds, to pursue and pay for their higher education goals.

Led internal communications for executives at a 70,000-employee, Fortune 35 company. Focused on comprehensive, multi-channel approaches, including internal news articles, large-scale video meetings, in-person events, digital signage. Built strong rapport across business units, provided counsel to senior leaders.

Led marketing and strategic communications for the Insurance Department, assisting the state agency in its interactions with members of the executive branch, the public, the media, policymakers, advocacy groups, and industry representatives.I oversee marketing efforts for the Insurance Department as well as for www.NHHealthCost.org, the agency's health transparency website. NH HealthCost uses actual, anonymous paid claims data from insurance companies to calculate accurate cost estimates for dozens of medical and dental procedures performed at hospitals and medical facilities throughout the state.I manage Insurance Department messaging and creation of presentations and outreach materials to various audiences, including the general public, insurance agents, lawmakers, working groups, the Executive Council, and advocacy groups.I work closely with the Department's health policy team on communications and outreach for several health-related initiatives:* The NH Health Insurance Marketplace, created through the Affordable Care Act* Revising the state rule on network adequacy standards for health insurance plans* Health care transparency and provider payment reform* Revising the state's long-term care rule to protect NH consumers, especially the elderlyI lead the planning and execution of major NHID events, including the agency's annual hearing on health insurance premiums and its annual public information sessions on health insurance provider networks.I hold a green belt in lean process improvement through the state of New Hampshire and serve as the Insurance Department's "lean coordinator."

Managed social media, media relations, and website content; oversaw public relations strategy and crisis communications. Wrote and edited stories about school for web and print, targeting multiple audiences, and worked closely with the law school's development team on donor outreach, fundraising, and events. Worked collaboratively with the admissions team to create promotional/marketing materials. Led the school through a full website redesign and managed communications efforts during the school's merger with UNH.

I led a staff of 10 and directed revenue generation through daily newspaper, specialty publications and the newspaper's website. I worked extensively with local businesses to come up with innovative and effective advertising strategies, including contests designed to bring foot traffic in the doors of downtown Concord businesses.

I conceived, created, and marketed new publications for The Concord Monitor, including:* The Green Guide, A Handbook for Sustainable Living* LiveWell, a quarterly lifestyle magazine that focused on health and wellness* The Insider's Guide to Concord I formed partnerships with outside organizations, including nonprofits and state agencies, in order to create new, statewide distribution channels.

With a partner, I conceived and developed a supplemental weekly publication for the Concord Monitor. The Concord Insider was designed to provide additional opportunities for advertisers as well as take a share of the growing market for free tabloids in the state. The Concord Insider was a wild success, both with readers and advertisers. To this day, it continues to be a a sassy, hyper-local rag that aims to tell all the news that's fit to print about New Hampshire's capital city. No story is too small, and every story is fun – if told right.

I worked closely with reporters and editors to craft a daily lineup of news stories from the 40-odd towns the Monitor covers. I also edited and oversaw production of the Sunday Monitor.

I edited and produced the Concord Monitor nightly with a team of editors, working with reporters, writing headlines, handling breaking news and designing pages.