Krystal Eason Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

-Created an exhaustive Talent Dashboard to provide the team with relevant information to make data-driven decisions.-Collaborated with the team to boast LinkedIn unique visitors on the company page, resulting in a 41% increase over a 90-day period.-Ran biweekly payroll for 800+ staff consisting primarily of hourly non-exempt workers.-Launched Objectives and Key Results (OKRs) for forty full-time employees and ensured 90% compliance of submitted quarterly goals.-Decreased the… Show more -Created an exhaustive Talent Dashboard to provide the team with relevant information to make data-driven decisions.-Collaborated with the team to boast LinkedIn unique visitors on the company page, resulting in a 41% increase over a 90-day period.-Ran biweekly payroll for 800+ staff consisting primarily of hourly non-exempt workers.-Launched Objectives and Key Results (OKRs) for forty full-time employees and ensured 90% compliance of submitted quarterly goals.-Decreased the time it took to onboard, promote, and offboard employees by 40% by developing new processes. Show less

Greater Philadelphia Area

-Oversaw the acquisition of a 43-person company as a member of the integration committee which resulted in a 94% retention rate post-close. -Championed DEI initiatives such as a mentorship program, diversity hiring policies, and manager training programs that led to a 40% increase in women and people of color in leadership positions.-Supported and advised C-Suite by executing various reductions in force (RIFs) and restructuring activities which lengthened the company runway by… Show more -Oversaw the acquisition of a 43-person company as a member of the integration committee which resulted in a 94% retention rate post-close. -Championed DEI initiatives such as a mentorship program, diversity hiring policies, and manager training programs that led to a 40% increase in women and people of color in leadership positions.-Supported and advised C-Suite by executing various reductions in force (RIFs) and restructuring activities which lengthened the company runway by 35%.-Developed quarterly action plans based on employee engagement surveys that led to 79.6% of employees being considered “engaged” or “highly engaged”.-Spearheaded B Corporation certification for the company in 2016 by successfully completing the B Corp assessment, designing company policies, and implementing best practices in different areas of the company. Met goal to increase score by 10% during 2019 renewal. -Designed compensation plans using gamification that led to a 15% increase in capture rates of ancillary services.-Developed a bi-weekly employee communication to increase transparency, recognize employees, and update on operational progress across the organization averaging an 84% open rate.-Employed Motivosity to oversee employee rewards and recognition, resulting in engaging 80%+ team members on the platform, while 99% received peer praise. -Ran biweekly payroll of $400K+ for 150+ staff in six states across three entities.-Onboarded more than 200 employees over the course of five years with a 4.8 out of 5 satisfaction score from new employees.-Met the need for a 160% growth rate during an eighteen-month period (71 to 185 headcount) by directing a team of three talent acquisition specialists.-Regularly engaged people managers in roundtable discussions and training sessions to improve confidence and skillset as a people leader resulting in increased psychological safety and feedback scores on the employee engagement survey. Show less

Philadelphia, Pa

Responsible for all marketing aspects of the company, including advertising, brand awareness, email marketing, social media, and print campaigns. Tasks included strategic decision making for ad spend, aligning all materials for a consistent design and message. Also charged with vendor management, which included multiple graphic designers, public relations and social media firm, print and mail company, and digital marketing agency.-Created concept and copy for a five piece direct mail… Show more Responsible for all marketing aspects of the company, including advertising, brand awareness, email marketing, social media, and print campaigns. Tasks included strategic decision making for ad spend, aligning all materials for a consistent design and message. Also charged with vendor management, which included multiple graphic designers, public relations and social media firm, print and mail company, and digital marketing agency.-Created concept and copy for a five piece direct mail campaign with a reach of 11,000 households. -Grew Facebook business page from 100 fans to 2000+ fans.-Optimized SEO, which led to a 170% increase in website users over a six month period.-Trained 20 agents on proper social media marketing techniques, established brand guidelines, and posting expectations. -Created weekly email campaign and grew list to 6,000 subscribers.-Designed and distributed monthly newsletter with 10,000 subscribers.-Organized, promoted, and oversaw three public events which involved recruiting keynote speakers and expert panel participants, venue logistics, and catering. -Ran Google Adwords campaigns which achieved 250,000 impressions and 4,800 interactions. Show less

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top down.

Philadelphia, Pa

Oversaw all business operations, property transactions, and daily office needs. Created and improved processes, branded materials, and managed agent’s calendars.- Branded all company documents with logo, font, tone, and background design with a consistent look and voice- Managed each step of the home buying process for both buyers and sellers for an average of 12 clients at a time- Created content and collaborated on strategy for website hosted on Squarespace platform

Greater Philadelphia Area

Responsible for creating and implementing organization’s marketing plan and overseeing membership program. Marketing tasks include creating, executing, analyzing, and reporting on all print and digital advertising, promotions, messaging, outreach activities, and external communications. Membership responsibilities consist of overseeing renewals, Annual Membership Meeting, and member care.- Increased active membership levels from 61% to 68% over the course of 2013- Created content… Show more Responsible for creating and implementing organization’s marketing plan and overseeing membership program. Marketing tasks include creating, executing, analyzing, and reporting on all print and digital advertising, promotions, messaging, outreach activities, and external communications. Membership responsibilities consist of overseeing renewals, Annual Membership Meeting, and member care.- Increased active membership levels from 61% to 68% over the course of 2013- Created content strategy for website, e-blasts and social media platforms resulting in more than 241,000 pageviews and 40,000 visitors in 2013- Planned and executed 2013 Annual Membership Meeting with attendance of more than 75 members - Created and oversaw distribution of electronic and print renewal communications for more than 6,600 members - Designed and distributed over 200 residential and business marketing materials including window decals, wall certificates, and website icons- Spearheaded and trained staff on organization’s first member care policy- Created campaign to return over 2,000 inactive members to active status. Concluded campaign with a 14% response rate, which covered costs and brought in an additional 4% in revenue- Revamped organization’s monthly e-newsletter, which averages a 30% open rate and 13% click through rate Show less

Assisted program managers in creating and implementing product line marketing plans. Generated all social media content, created print and online ads, and developed outreach activities.- Created referral program that has led to more than 575 referrals to date- Set up partnerships with four local food co-ops to boost enrollments and support Cooperative Principle Six: cooperation among cooperatives- Established organization’s Facebook presence and strategy, which currently has… Show more Assisted program managers in creating and implementing product line marketing plans. Generated all social media content, created print and online ads, and developed outreach activities.- Created referral program that has led to more than 575 referrals to date- Set up partnerships with four local food co-ops to boost enrollments and support Cooperative Principle Six: cooperation among cooperatives- Established organization’s Facebook presence and strategy, which currently has over 1,150 page likes- Managed relationship and worked with Design for Social Impact (now Social Impact Studios) to create a marketing campaign for a cleaner burning heating oil. Project completion resulted in new brand and logo, designated webpage, promotional flyer, video contest, and various online communications to create awareness Show less

Provided Co-Director with support for Heating Oil Program. Administrative tasks included responding to phone and email inquiries, resolving member issues, and updating Access database with supplier transactional data. Additional marketing tasks included member communications, creating and maintaining promotional materials, and updating website content.- Established quarterly e-newsletter that reached more than 2100 email opted-in Heating Oil members- Updated program materials for… Show more Provided Co-Director with support for Heating Oil Program. Administrative tasks included responding to phone and email inquiries, resolving member issues, and updating Access database with supplier transactional data. Additional marketing tasks included member communications, creating and maintaining promotional materials, and updating website content.- Established quarterly e-newsletter that reached more than 2100 email opted-in Heating Oil members- Updated program materials for all ten Heating Oil suppliers to ensure consisting branding- Managed annual contract renewal mail campaign, which was sent to more than 3200 members Show less

Created brochures, invitations and event programs reaching over 1,000 community members to promote a $17 million affordable housing development project