Karen Scher Email & Phone Number

Expanding on my Marketing Coordinator role with Affinity, I am focused on increasing our efficiency and strategy around our tradeshow/conference/events presence - in-person, virtually and in a hybrid format. I help to create multiple newsletters, email campaigns, and over 50 webinars annually. I help plan our editorial calendar content, create/maintain processes to increase efficiency and productivity. I manage Affinity's more than 40 tradeshow/conference/event appearances annually and collateral for each by using my years of experience to interact with vendors, internal team members and industry partners to craft an experience that will make our clients and prospects want to learn more about Affinity. I also manage our relationship with national legal associations with which Affinity partners.

Affinity Consulting brings efficiency to our clients' lives through process, technology and management. We focus on the legal industry and are comprised of professionals with hundreds of years of combined experience in law firms and legal departments. We strive to partner with our clients to turn their firms into profitable practices. My role includes creating 3 - 6 newsletters, email campaigns, over 50 webinars annually, assisting with social media, planning editorial calendar content, creating/maintaining processes to increase efficiency and productivity and coordinating tradeshow/conference appearances and collateral.

Warren, Ohio

• Founded start-up corporation. • Created and implemented strategic marketing campaigns including collateral, tasting events/appearances, direct mailings and press releases for unique food-related product.• Expanded distribution by recruiting retailers across region, including local Triple A Baseball Park and growing online sales.

Warren, Ohio

• Establish OMBEA corporate identity in USA.• Coordinate, supervise and implement all operations functions for OMBEA USA.• Coordinate, support and implement tradeshow/conference functions for OMBEA USA to represent, promote and sell products in all markets throughout the US. • Coordinate, support and implement Marketing Plan via all social media and search engines, penetrate major education and corporate markets, establish name recognition and market share.• Establish, supervise and maintain all Accounting functions.• Establish, supervise and maintain all shipping and warehouse functions.• Assist as needed with Customer Service and Support program to cement relationship, satisfaction and future referrals.

Youngstown, Ohio

• Doubled number of mutually beneficial partnerships with complimentary companies by recruiting domestically and globally via email solicitations, persistent follow up and attention to detail.• Maintained business alliances and grew partnership relationships into sales alliances through tenacious customer support, excellent communication efforts, prompt responses and anticipating needs.• Maintained rebate vendor and publishing company relationships. • Prepared and maintained board meeting reports via PowerPoint and Excel spreadsheets for department. • Used management skills to effectively supervise and coach Technical Assistant. • Helped plan and implement companywide CRM (Sage’s SalesLogix).

Youngstown, Ohio

• Coordinated all international activity including managing partnerships, preparing quotations and orders, researching and attending tradeshows, creating new processes and ensuring satisfaction with International Channel Partners through prompt, efficient responses, thorough understanding of needs and attention to detail. • Worked across all divisions to meet customer and partner needs and to grow processes through collaboration and excellent communication.

• Founded and directed small marketing and management company which specialized in creating, implementing and facilitating all aspects of small business management.• Grew sales and participants at two largest clients in diverse industries – local golf course and national air filter manufacturer through specific projects that included desktop publishing, advertising (print and multi-media with I-Conn Video partnership), process management, bookkeeping, branding, events coordination and more.

Warren, Ohio

• Supported, coached and led 10 employees while maintaining personal work load during bank purchase and mortgage loan sales by being extremely organized, professional and self-motivated.• Coordinated all construction loan activities including verification, disbursements and reporting. Promoted to supervisory position in Loan Servicing.

• Coordinated start-up venture – Metreon, an extremely unique joint venture between two competitors that combined the strengths of two entities to form a team of industry experts. • Key in creating start-up - all logos, marketing/PR, systems set up and administration.• Managed operations and processes to facilitate daily activities with a team of engineers, salesmen and administrators.• Learned and promoted through several roles including A/P, HR, Marketing, TQM training project management and implementation, assistant to President/CEO and executive team.

Cleveland, Ohio

Coordinated all support organizations for Cleveland Opera including the Opera League and Opera Guild, planned and facilitated all events for these groups. Recruited and managed all volunteers. Assisted with other marketing duties as assigned by the VP of Marketing.