Senior Advertising Designer
CurrentExecuted B2C product advertising strategies across various print and digital formats, primarily for direct mail promotionsEnsured adherence to brand guidelines for a wide range of licensed properties and in-house brands, including industry giants like Disney, Coca-Cola, Lucasfilm Ltd., and moreCollaborated with Product Development, Marketing, and Licensing teams from diverse divisions to align design plans with target audience preferences, brand identity, and available resourcesDemonstrated exceptional ability to handle multiple tasks and adapt design priorities swiftly to meet evolving marketing deadlines and demandsManaged a vast array of creative assets, organizing downloaded images and innovative layouts efficientlySupervised the design and content development of advertising campaigns from initial concept through licensing approval to final productionOversaw the onboarding and mentoring process for summer interns, integrating them into design procedures and standards while managing their growth and education