• Built the post-purchase accessory discount program to encourage channel switching• Optimized post-purchase CRM strategy• Created discount program for Home appliances and B2B segments; program featured in CEO charter

• Created value-based segments based on goal completion and user data to improve product strategy.• Conducted deep dive on high value segment contributing 22% revenue; prioritized personalized checkout flow as high impact feature, drove buy in from leadership

• Digital transformation for US based wine and spirits distributor• Collaborated with 70+ SMEs across the firm to identify inefficiencies in data collection and usage• Created remedial initiatives including budget, charter and road map for implementation

• Conceptualized and built Theo&Ash website - customized leather products brand, with revenue $1.1 M • Developed consumer focused products driving 90% revenue• Devised brand’s marketing strategy including a rewards program that enhanced digital reach by 20X, halved customer acquisition cost and facilitated repeat purchases by 30% of customer base

• Managed team of 6 analysts and build statistical models which helped improve a UK retailer’s sales forecast accuracy by 20%• Converted pilot project to improve order forecast accuracy by 30% enabling a $1.2M contract with client• Identified drivers of forecast error, preventing annualized revenue leakage of $6 million• Trained 50+ analysts in analytics tools and advised several teams on rectifying problems as a data mining expert

• Built predictive models to help an Irish telecom giant reduce prepaid customer churn by 40%• Assisted telecom client’s head of advanced analytics with creating customer segments based on usage and demographics• Implemented company-wide green initiative; enabled 40% reduction in paper cup consumption by 2500 employees