Prasanna Kumar Email & Phone Number

St. Louis, Mo, Us

St Louis, Missouri, Us

Managing the Strategy and growth of brand awareness to support our Talent Development, Sales Development and Partner Channel Development Programs to support ongoing growth of Omniskope.com Working as a single point of contact and a marketing resource of competence for partners with less experience in digital transformation, helps to increase in company customer service satisfaction.Worked cross-functionally with our internal teams to drive pre-sales qualification in order to achieve a technical win with our prospects.Reporting to the Director of Business Development and Technology Practice lead to develop a Marketing Campaign to attract both Talent and channel partners to support the growing business of Omniskope.Work closely with External Marketing Developers and Contractors, agency to direct and report on the Marketing Campaigns. Responsible for Talent development by coaching teams in the areas of partnering, partner program strategy and design. Working as a single point of contact and a marketing resource of competence for partners with less experience in digital transformation, helps to increase in company customer service satisfaction.Build relationships with Technology Talent, Vendors, Partners and Key stakeholder by building Automatic Email campaigns and LinkedIn Marketing Campaigns to attract, retain, and engage technology talent to support Omniskope Go-To Market team.Manage a team of Talent acquisition coordinators and business development coordinators to engage and develop relevant campaigns to meet the business goals.Route leads to sales, create and track automated marketing campaigns, analyze prospect activity and engagement, and guide prospects through the buying journey and testing strategies.Work closely with Analytics to regularly report email performance, use data to continuously test, measure and optimize the email marketing program.Mentor and lead other Junior Team Members.

Worked on Social Media Management and Online Marketing. Managed and executed content creation plans for company blog, website, and social channels Creating online advertising campaigns, setting budgets and KPI's, campaign performance evaluations.Led a team of marketing and talent acquisition specialists to modernize integrated marketing campaigns, demand generation framework, and account-based strategies.Fueled ESS's boost in organic web traffic, lead generation, and customer acquisition both in India and USA.Maintained relationships with pre-existing accounts and acquisition of new accounts including giants like Unilever, Metlife, CBS etc.Performed quarterly market research studies.Analysis of the effectiveness of email marketing campaigns.Identifying the areas of improvement, and optimizing future campaigns to achieve better results.Regularly tracking email performance analytics to make informed decisions about the email marketing strategy and improve its ROI.Regularly reported on ROI and KPIs.Identify and resolve challenges in a timely manner by gathering and analyzing information, and communicating it to ownership for sound decision making.Brought new approaches to the management team and directors for approaching new clients and expanding the teams.