Karina Martins Email & Phone Number

São Paulo, São Paulo, Brasil

• Planning and Organizing Calendars: Creation and management of offline and online calendars for campaigns and trade marketing actions, ensuring strategic alignment and efficient execution.• Agency Interface: Collaboration with marketing and advertising agencies for the execution of brand strategies.• Execution of Trade Marketing Actions: Development and implementation of actions at points of sale, including planograms, showroom and store updates, creation of mockups, manuals, and promotional materials for LEGO® certified stores and MGA distribution.• Event and Store Opening Management: Operational and strategic support in corporate events, store openings, and other promotional actions, ensuring adherence to timelines, budgets, and deliverables.• Logistics of Promotional Materials: Management of labeling, collection requests, and monitoring the shipping of promotional materials via postal services, ensuring on-time delivery.• Supplier and Store Interface: Acting as the main point of contact for suppliers and certified stores, promoting agile communication and continuous support.• Performance Analysis and Reporting: Preparation of weekly photographic reports, internal and external presentations, as well as analyses to support the commercial team in maximizing sales.• Administrative Task Management: Control of payments, management of spreadsheets, inventory, and documents, focusing on organization and process optimization.• Collaboration with the Commercial Team: Participation in weekly meetings with the commercial team to develop strategies and actions to boost sales.

São Paulo, São Paulo, Brasil

• Campaign Planning and Management: Strategic planning and execution of campaigns, including budget management, purchasing and sending gifts and vouchers, as well as publishing content on digital platforms (e.g. apps such as Vitality and Fully Ecosystem). • Coordination with Internal and External Areas: Interface with suppliers, finance and legal to control payments, contracts and documents, ensuring compliance with deadlines and legal compliance. • Reports and Analysis: Development of management reports, presentations (PPT) and manuals for strategic support, with data-based insights to optimize marketing and trade decisions. • Stock and Operations Management: Stock control of promotional materials and vouchers, ensuring availability for campaigns and trade actions. • Negotiations and Commercial Partnerships: Negotiation of commercial proposals, alignment with partners and monitoring of campaign performance (post-campaign follow-up). • Operational Monitoring and Support: Organization of the team's daily workflow, monitoring of deliveries, control of emails and customer service, optimizing processes and ensuring high performance. • Cost Reduction and Resource Optimization: Implementation of strategies to reduce budgets, seeking operational efficiency and positive ROI.

São Paulo, São Paulo, Brasil

• Team and Schedule Management: Leadership in team coordination, monitoring schedules and efficient delegation of tasks to meet deadlines and goals.• Budget Control and Financial Processes: Management of the department's budget, including expense control, order tracking, posting of invoices (NF) and accountability.• Merchandising Project Management: Control and monitoring of requests for new projects, from prospecting suppliers to ordering and delivering materials, ensuring quality and alignment with strategic objectives.• Maintenance and Update of POS: Update of showrooms and promotional spaces in POS of large retailers such as C&C, Dicico, Leroy Merlin and Telha Norte, ensuring consistency in visual communication.• Analysis and Reports: Development of performance reports and presentations for internal and external stakeholders, with insights to optimize trade marketing actions.• Customer Prospecting: Identification and acquisition of new customers, with a focus on expanding partnerships and commercial opportunities.• Activation and Execution of Trade Marketing Actions: Management of general trade marketing demands, with planning and execution of activations to boost results in sales and engagement.• Inventory and Logistics Control: Supervision of promotional materials stock, ensuring availability and organization to meet the department's demands.

São Paulo, São Paulo, Brasil

• Management of Administrative Tasks: Launching purchase orders and invoices (NF), controlling cash flow and monitoring expenses in campaigns, with a focus on organization and operational efficiency.• Reports and Financial Control: Preparation of management reports and payment procedures in partnership with the audit and tax sectors, ensuring financial compliance.• Negotiation with Suppliers: Direct involvement in negotiating materials and services with suppliers, seeking the best conditions for optimizing resources in campaigns.• Trade Marketing Support: Organization of budgets for materials for POS campaigns, management of internal and external communication in stores and operational support for trade marketing actions.• Creation and Execution of Media Strategies: Support in the development of media strategies for promotional campaigns, aligned with commercial and branding objectives.• Interface with Agencies: Collaboration with marketing and advertising agencies to execute creative campaigns aligned with the brand's strategies.• Content Production and E-commerce: Assistance with product photography for social networks and product portfolio analysis for e-commerce, contributing to the creation of attractive content and digital sales strategies.

São Paulo, São Paulo, Brasil

Launch of service order, analysis and follow-up of event contract, buffet, bands and venue, direct secretariat to the company's partners and managers, budgets in general, purchase of tickets and reservation of accommodation, creation of reports and control spreadsheets, manual and department presentation, kpis, general assistance in organizing events.

São Paulo, São Paulo, Brasil

Cobertura fotográfica de eventos universitários em geral (festa e jogos universitários, colação de grau, baile de formatura, cobertura dos shows escolhidos pela turma, fotos institucionais, fotos individuais doa formandos e familiares).

São Paulo, São Paulo, Brasil

Receipt and posting of invoices in the system, organization and monitoring of payment dates for suppliers, importing data into the system (customer registration, suppliers and products), preparation of expense reports, customer service, assistance in organizing and monitoring calendar of events.

São Paulo, São Paulo, Brasil

Telephone service, social networks and via e-mail to customers, forwarding requests to logistics and stock, sending invitations and gifts, dealings and returning manifestations to the Complain here website.

São Paulo, São Paulo, Brasil

Handling CIP processes and direct communication with PROCON, technical investigation, formalization of agreements (exchange or refund), direct interaction with PROCON, lawyers, and clients.

São Paulo, São Paulo, Brasil

CEO Analyzing and resolving complaints posted on the Samsung website (Talk to the President), reviewing repair processes, exchange agreements, refunds, and compensations, and reporting to management. RECLAME AQUI – Addressing complaints posted on the website, reviewing repair processes, exchange or refund agreements, and responding to the website.

São Paulo, São Paulo, Brasil

Service order monitoring, assisting the authorized service network, canceling and reopening service orders, analyzing and approving extended warranties, overseeing home service along with authorized posts, tracking counter and mail services, providing comprehensive support to affiliates.

Bachelor'S Degree, Marketing

Curso Técnico Integrado, Photography