Kyla Fraser Email & Phone Number

Brisbane City, Qld, Au

Brisbane, Queensland, Australia

Brisbane, Australia

Brisbane, Australia.

Brisbane, Australia

Brisbane, Australia

Product lead for Flight Centre's debut television series The 48 Hour Destination, which aired for two seasons on Network 10 and was created to inspire travel and showcase consultant "we know because we go" expertise. Developed content collaborations with key partners growing their online presence across FCTG leisure brands.- Negotiate and manage suppliers, products, attractions featured in the 48 Hour Destination- Plan and manage product, filming and logistical details with Tourism Boards, suppliers and crew- Research destinations and products, develop story lines and manage production schedules- Deliver product and production requirements on time and within budget- Coordinate marketing, product, content and digital support for each episode- Manage production of in-house FCTG video content- Perform online audits, curate unique content, create and maintain destination and product web pages

Brisbane, Australia

Delivered content marketing activities across FCTG leisure brands and managed large-scale digital initiatives to drive online enquiry and conversion. - Develop and implement brand aligned data-driven content strategies- Manage campaign content across all channels - online, eDM, TV & radio, POS, publications- Deliver and manage brand specific blog calendars and content amplification campaigns - Establish content partnerships with Tourism Boards and key suppliers to grow online presence- Prioritise work stack, manage content spend and produce brand specific EOM reports- Create briefs and manage external media agencies, journalists and travel writers- Produce a series of digital Expert Guides showcasing key destinations and preferred products- Manage the end-to-end development of online destination pages delivering SEO compliant content - Coordinate migration from WordPress to Drupal CMS to standardise content delivery across brands

Brisbane, Australia

Joined the 'Travel Shopping of the Future' global project and managed product and content requirements to support FCTG’s omni-channel transformation. - Lead product and content requirements to ensure fit for purpose platform development- Complete supplier and product analysis and provide recommendations to key stakeholders- Develop taxonomy framework to correctly tag product to meet search criteria function- Deliver business requirements for supplier API connections- Prioritise work stack and manage incidents, platform upgrades, UAT and release cycles- Create and maintain FCTG owned content for global distribution- Select and manage product and content to populate Consultant Quotes- Provide platform subject matter and training expertise

Brisbane, Australia

Managed the online product requirements across FCTG leisure brands and facilitated API connections with key suppliers.- Deliver brand-aligned product across FCTG websites to drive online enquiry and conversion- Fulfil campaign and tactical product requirements ensuring brand standards and deadlines are met- Analyse data to determine appropriate product selection and website placement across brands- Identify and resolve product gaps to improve enquiry and sales opportunities - Develop team processes, manage operational procedures and facilitate product and systems training- Provide business requirements, UAT and incident management for API connections

Brisbane, Australia

Managed supplier partnerships and commercial development of the South Pacific & New Zealand product range to meet FCTG’s global wholesale and retail business requirements. Portfolio included Fiji, Cook Islands, Samoa, Tahiti, New Caledonia, Niue and New Zealand.- Negotiate and manage preferred supplier agreements to achieve sales and override targets- Manage supplier contracts including rates, specials, allotments and release backs- Meet contracting deadlines and manage product distribution to global sales teams- Monitor sales, identify opportunities, develop target-driven product and marketing strategies- Procure tactical offers and drive speed to market and selling partner support- Secure marketing contribution and manage campaign and brochure inclusion- Supervise and mentor Product Coordinators - Attend international trade shows and contracting trips

Brisbane, Australia

Established and managed the Quickbeds procurement team and was responsible for driving operational and business objectives across product, marketing, customer service and technology to achieve growth and profit targets.- Develop and implement product strategies to improve supplier engagement and retention- Establish operational procedures, develop business plans, manage budgets and produce EOM reports- Grow online product offering, source exclusive offers, develop marketing opportunities- Manage B2C and B2B platform performance, upgrades, UAT and release cycles - Develop growth opportunities with technology providers, suppliers and business partners- Represent Quickbeds at industry functions, travel expos and sales trips

London, United Kingdom

Proactively managed the commercial growth and development across a portfolio of suppliers including touring, youth and adventure, package holidays and cruise. - Negotiate and manage commercial agreements and preferred supplier partnerships- Maximise override revenue, front-end commission and marketing contribution- Develop product strategies to achieve sales and override targets- Manage campaign partners and procure exclusive offers to support strategic and tactical requirements- Secure sponsorship for key FCTG events including buzz nights, conferences and Global Gathering- Maintain accurate supplier and product information on the Consultant Desktop reservations system- Establish and promote product training programs, retail incentives/famils and staff travel benefits- Resolve complaints to minimise company losses and protect customer and supplier relationships- Attend international trade shows and famil trips

London, United Kingdom

Developed strategic partnerships across the EMEA product range through the negotiation and management of direct contracts, DMCs and wholesalers. - Build supplier relationships and manage commercial agreements- Negotiate marketing contribution, procure tactical offers and develop marketing strategies - Identify and develop new product and revenue steams- Manage online product ensuring correct pricing and placement- Supervise Product Coordinators and provide training and support to 350 sales staff- Attend international trade shows and famil trips

London, United Kingdom

Delivered APT’s first UK & Europe touring program. Gained extensive product and operations expertise and managed the Tour Services Team responsible for all operational functions. - Manage supplier contracts, group allotments, tour budgets and daily operations - Develop operational procedures and systems, manage workload and maintain quality control- Identify new touring opportunities and themes, design itineraries and operate ad-hoc tours- Resolve on-road issues, monitor crew and supplier performance and review passenger feedback- Produce tour documentation, crew manuals, brochure content and promotional materials