Proven product and marketing leader with over 18 years of experience in developing and implementing strategy resulting in positive results for marketing and product management operations. Natural ability to identify business growth opportunities, lead team members, and optimize resources focusing on profitable growth and market share gains. Selected Career Highlights:• Product Marketing Manager for one of The Toro Companies best selling products, with the Toro Dingo TX 1000.• Led product, marketing, and program initiatives in Toro's Sitework Systems dealer channel operations resulting in a double-digit compounded annual growth rate (CAGR) in sales from fiscal 2018 – 2023.• Marketing lead for The Toro Company’s largest business acquisition of the Charles Machine Works (CMW), also known as Ditch Witch, a multi-hundred-million-dollar entity. Initiated brand acquisition valuation and co-branded business cost synergy initiatives which led to a 1% increase in divisional gross margin improvement.• Developed and executed multiple new product launches at Target and Best Buy that led to an increase in brand sales exceeding 5%.• Managed insight and strategy development for a multi-billion-dollar enterprise category initiative, a billion-dollar private brand initiative, and category business planning for 20+ categories across multiple departments at SuperValu Corp.Profile of Qualifications:Strategic planning, profit and loss (P&L) management, product and strategy development, voice of the customer (VOC) research, sales and marketing analysis, market and consumer segmentation, enterprise merchandise operations, consumer marketing
Listed skills include Shopper Marketing, Market Segmentation, Price Sensitivity, Customer Engagement, and 17 others.
