Kyle Douglass Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

- Increased ARR by 80% and total business by 107% in 2023 for an M&A-focused project management platform by leading all paid digital activities, including SEO, SEM, display, social, and email, with a team of 2 direct reports.- Led GTM strategy and successfully unified disparate marketing activities into an integrated plan in partnership with sales.- Own the end-to-end marketing pipeline from leads and MQLs to SALs and SQLs while analyzing and optimizing CPC, CPL, average lead to MQL, email opens, ad impressions, web traffic, event registrants/attendees, form fills, etc.

- Led GTM strategies and activities for 300+ SaaS data products in the top 36 strategic enterprise client accounts.- Developed personas, messaging matrixes, and organizational charts for key decision-makers and influencers on a 1:1 level.- Created real-time dashboards using Salesforce and Power BI to report on campaign KPIs and account engagement.

- Led campaign development, digital channel execution, and large-scale events with a 5-person team to generate millions of dollars in revenue and drive enterprise customer acquisition for Thomson Reuters Tax and Legal SaaS products.- Served as an advisor to BD Directors and facilitated weekly GTM meetings to optimize lead quality and conversion rates.

- Served as the sole marketer leading key marketing initiatives for 50+ SaaS products, providing oil and gas commodity market data to intelligence and strategy teams within major oil and gas companies, including Shell, Exxon, and BP.- Generated $700K+ in net new revenue and Increased monthly MQLs by 68% by developing and launching email campaigns, customer case studies, updated product pages, technical webinars, events, and promotions.