Kyle Goodwin Email & Phone Number

London, Gb

Overseeing content for a whopping transformation project.

London, United Kingdom

Heading up the launch of EE’s ‘Features & Articles’ editorial content platform. Role included: Building content strategy and tone of voice guidelines. Creating monthly content calendar, generated from data-led audience insights. Developing content personalisation strategy. Designing branded briefing templates and briefing writing team. Managing end-to-end content creation process. Brand editing; aligned with TOV and content strategy. Creating and managing production schedule and workflow processes. Overseeing CMS production template builds. Sourcing UGC and organically integrating into content. Managing relationships with internal departments; including PR, Legal, Insights, SEO, Brand, Dev, UX, Device Marketing and eComms. Responsible for building bespoke insights dashboard to measure performance analytics (using Omniture). Producing monthly metrics reports covering core KPIs around conversion and engagement. Evolving strategy via data-driven post-publishing analysis.

London, United Kingdom

Content agency using social data analytics and audience insights to drive strategy and content creation. Role included: Creating content planners based on data-led audience insights. Managing writing team. Using data insight to build content and marketing strategies. Overseeing delivery deadlines. Brand editing in varying house tones. Managing editorial budgets. Project managing campaigns. Managing teams of data scientists and social analysts. Architecting data mining processes and bespoke API builds. Extracting actionable insights from big data. Turning big data into smart data. Building and designing audience insight reports. Overseeing end-toend data mining process. Leading new business pitches. Designing presentations and proposals. Developing agency partnerships, including Twitter. Building business model / pitch deck to secure investment. Overseeing accounts, finance, budgets, invoicing, payroll and legals.

London, United Kingdom

Free pop culture print magazine, hand-distributed across London Tube stations — using augmented reality technology to instantly link print and digital media via smartphones and tablets. Role included:Managing entire end-to-end magazine production process; from concept to design. Hiring editorial team. Organising and overseeing print and distribution. Creating monthly flatplan and content planner. Arranging and overseeing celebrity interviews and photoshoots (including filmed interviews). Devising and implementing engaging cover strategies. Building augmented reality planners to connect print and digital platforms. Commissioning and supervising freelance submissions. Sub editing magazine; ensuring consistency in tone and vision. Building and maintaining PR relationships. Working to strict and tight deadlines. Supervising design team and overseeing visual and branding cohesion. Hiring and managing commercial and sales team. Devising new business strategies and sales pipeline. Collaborating with commercial director and brands on advertorial and sponsored content. Building business model and pitch deck to secure first and second round investment. Overseeing accounts, finance, budgets, invoicing, payroll and legals.

London, United Kingdom

Including features for VICE, Virgin Atlantic, and Men's Fitness...