Kyle Craft Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

SERVICE NSW: Digital Driver’s LicenseProduct Manager, Service Design• Liaised across government agencies, police, and target industry groups to define and size a product problem statement, capture requirements, and earn endorsement for a new product feature.• Generated product concepts to validate with stakeholders and defined a product roadmap across three horizons.FLEXIGROUP: Humm consolidationProduct Manager, Service Design• Consolidated products across Flexigroup’s Buy Now Pay Later portfolio to define a future value proposition and product experience for a singular Humm branded app.• Worked with customers, merchants, and legal council to define a new customer centric product construct and in-store purchase experience that balances user needs and expectations, merchant technical POS and business requirements, and financial regulatory requirements.• Designed and implemented a Product “Ways of Working” Playbook outlining concept generation based on quantitative and qualitative data, a prioritization framework that ensures effort will be spent on activities that are desirable, viable, and feasible, and templates that can be utilised to manage and track a product backlog.SBS:Facilitated and designed the new vision statement and ecosystem of all digital SBS products utilising a human centred design approach.D5: Retiring AustraliansLead designer for an open innovation effort to provide more meaningful, engaging, and valuable solutions that meet the financial needs of soon-to-retire Australians as they prepare to transition to their new future - resulting in 5 new customer centric propositions.TESTRA:Led a Telstra TV feature redesign to comply with new commercial requirements, while balancing user needs, resulting in a product roadmap to improve the product over three phases.VODAFONE:Mapped customer needs against business goals and commercial limitations to define product requirements and create design briefs for the UX and Visual design team.

Los Angeles

DDB GROUP: BP Australia, StayWell Group• Defined the digital and program requirements for the refresh of the BP Rewards program and managed design team to execute the program strategy.• Devised the customer journey for the new hotel brand, The Prince Akatoki, under StayWell Holdings and Prince Hotels Inc – prioritizing initiatives and creating a roadmap around four horizons.NETFLIX, INC.• Devised the Roma microsite strategy, feature set, information architecture, content maps, and measurement KPIs to propel the film through awards season - of which it has most recently won Golden Globes and Critics Choice awards.• Drove digital strategy for the Maniac series, focusing on consumer journeys, comms planning, and ROI measurement.• Created an internal creative evaluation document to evaluate incoming creative viability and tracking ROI over time across the organization.STINK STUDIOS: Massdrop• Performed stakeholder interviews across all levels of the client’s organization to assess current operations, business requirements, pain points, and other project goals for a complete e-commerce site redesign.• Designed and led a client workshop focusing on constructing a product value proposition, prioritizing users’ goals and consumer journeys, defining product functionality utilizing personas, and establishing an information architecture.• Defined the new product strategy outlining the value proposition, shift in experience approach, experience pillars, and engagement tiers.• Partnered with visual designers to actualize the new product strategy in high fidelity wireframes and prototypes.

Greater Los Angeles Area

CLIENTS: Coors, Google, Civic Nation, Business Development• Pitched and secured the strategic agency partnership for Google Brand Studio.• Concepted four new Google products / programs and led creative development for how the new products will utilize and show up across the Google ecosystem.• Developed the Creator Force program strategy to get teens interested in creative careers as the newest initiative of the Obama Administration's philanthropic arm, Civic Nation.

Greater Los Angeles Area

CLIENTS: Coors, Google, Starbucks, Activision, Tillamook• Architected and guided the Coors Light Rewards program from concept through implementation - creative concepting, program & reward strategy, product design, technical development, and product roadmapping.• Led the experience strategy for all mobile app and microsite experiences including site maps, content maps, consumer journeys, user testing, and future feature development.• Lead experience designer for the coorslight.com redesign which resulted in a decreased bounce rate and further adoption of the Coors Light Rewards program.

Greater Los Angeles Area

CLIENTS: Google, Starbucks, Tillamook• Designed the mobile Blockly experience and user journey for Google’s Made With Code Pixar Inside Out project, the first ever mobile accessible Made With Code project, resulting in extra traffic exceeding 30K without major device promotion.• Collaborated with a production vender to design the user journey and mechanics for the Google Lightsaber Escape which has become the most popular Chrome Experiment to date.• Optimized the Starbucks Share Event digital invite tool to drive traffic into stores, resulting in the greatest amount of engagement on a Starbucks digital promotional tool.• Strategized and designed the Tillamook Co-op launch campaign ecosystem which exceeded quarterly acquisition goals within the first week of launch.• Conducted market and user research, including competitive analysis, product/site audits, and usability testing, which generated 3 internal best practice and educational agency documents.

• Consulted with numerous events, experiential marketing firms, and brands for event marketing and execution including The Vans Warped Tour, The Digitour, Celebrity Skifest, and Chevy.

Los Angeles, Ca

• Developed and maintained a new content management process for 3 websites, increasing web traffic by 45%, and doubling the number of pages viewed on the KAB site. • Coordinated marketing initiatives across global partnerships with brands including Emergen-C, Obey, prAna, O’neil, Spy Optic, and Ford.• Spearheaded and implemented new “Pin Up” fundraising initiative, raising over $70,000 in a month collaborating with prominent national retail partners, resulting in a 775% Return On Investment.

Los Angeles, Ca

• Executed over 15 events, including 2 months on the Vans Warped Tour, generating more than $82,000 in funds and reaching more than 580,000 attendees.• Promoted the organization and various initiatives to our target market by partnering with brands, bands, and other well-known figures such as Quiksilver, Klean Kanteen, and Mayday Parade.• Created and maintained all social channels for KAB’s only program with unique social handles.• Developed content for KAB US, Canada, Europe, and Japan.

• Researched and developed campaign content, created educational promotional material, and performed other marketing functions as the lead intern for the largest continuous campaign to date.

• Researched, organized, and wrote client proposals, resulting in new clients, partnerships, and suppliers including Pom Wonderful and The San Diego Food and Wine Festival.

Ba, Business Management

Activities and Societies: SIFE (Students In Free Enterprise), SDSU Small Business Consulting, SDSU SHRM (Society of Human Resource.

User Experience Design Immersive

• Completed a 10 week immersive program to enhance and elevate user experience best practices and approach to research, strategy, design.