Kyle Freeman Email & Phone Number

Seattle, WA, US

• Spearhead enterprise-level SEO and content strategies for B2C and B2B audiences, driving revenue growth and establishing eHealth as a leading authority in the health insurance space.
• Reversed a 60% traffic decline over two years, achieving a 10% month-over-month increase within three months by resolving technical SEO issues, enhancing content quality, and improving the site's information.
• Lead and mentor a team of content writers, providing strategic direction, actionable feedback, and clear goals to ensure the creation of high-quality, user-centric content aligned with business objectives.
• Redesigned content workflows and implemented scalable systems, streamlining the production of new and existing content and landing pages, which increased output, improved SEO performance, and boosted user engagement by.
• Partner with leadership and cross-functional teams to influence strategic priorities, ensuring SEO and content initiatives align with overarching business objectives and KPIs.
• Drive innovation and thought leadership by identifying emerging trends, championing forward-thinking strategies, and proactively adapting to shifts in consumer behavior and search engine algorithms.

Seattle, Washington

• Directed SEO, content creation, and site management for Assurance IQ sites (B2B & B2C), crafting strategies that enhanced brand visibility, increased organic traffic, and improved user engagement and retention.
• Achieved over 600K annual organic visitors and a 34% visitor-to-lead conversion rate, with an average monthly growth of 19% in organic traffic within three years of launching the site’s content and SEO initiative.
• Analyzed data and offered pivotal SEO and content strategies to enhance brand and digital experiences across both Assurance IQ and Prudential. Fostered cross-departmental collaborations with marketing, sales, and.
• Led and mentored a team of three content managers and editors, consistently achieving annual KPIs. Fostered a culture of autonomy and innovation, effectively maintaining a high standard of performance and team.

Seattle, Washington

• Crafted unique and comprehensive content and SEO strategies for clients, aligning organic opportunities with company objectives and marketing campaign imperatives, all while ensuring budgetary efficiency.
• Orchestrated a comprehensive SEO and content optimization strategy for an energy company, resulting in a 23% YoY increase in organic traffic and a 24% increase in form fill conversion rates, surpassing MQL goals by 39%.
• Established, refined, and upheld internal content and SEO processes and systems to tackle intricate SEO challenges, optimizing budget use to drive tangible results.
• Delivered in-depth competitive and industry insights for all clients, ensuring they stay ahead in the ever-evolving digital marketplace while fostering strong client relationships through clear and persuasive.
• Led and mentored a diverse team of seven SEO and content professionals focusing on their professional growth and driving innovation through effective collaboration.

Provo, Utah Area

• Managed a diverse team of six SEO professionals, overseeing strategies across global regions (NAM, APAC, EMEA, and LATAM), ensuring tailored approaches for each market.
• Delivered a substantial 37% average boost in organic traffic across managed regions within my inaugural year, reflecting strategic acumen and execution prowess.
• Demonstrated deep expertise in international SEO, tapping into nuances of local market cultures to identify and capitalize on unique growth opportunities, driving further global reach and engagement.

Salt Lake City, Utah

• Diligently monitored analytics for 55 websites, proactively identifying technical issues, managing site requests and changes, and optimizing on-page elements to stay ahead of emerging trends.
• Led strategies that achieved an impressive average 17% growth in organic traffic across all managed sites within just six months.

Salt Lake City, Utah

• Assisted in the development of impactful marketing materials, driving brand narratives through customer-centric messaging and tailored content creation.
• Crafted and executed both on-page and off-page search engine optimization strategies, ensuring digital visibility and improved website traction.
• Spearheaded social media campaigns across Facebook, Twitter, and LinkedIn, enhancing brand presence and fostering meaningful engagements across platforms.
• Managed and optimized Google AdWords campaigns achieving an impressive ROI of 310%.

Greater Salt Lake City Area, Utah

• Developed marketing strategies for several Enterprise B2B clients (Red Hat, Atlassian, VMware, Amazon Web Services, NetApp, and Symantec), collaborating on design and finely tuning content messaging to resonate with.
• Developed email marketing strategies that achieved a 10% conversion rate and drove over $1M in revenue by leveraging data-driven segmentation, tailored email nurture campaigns, and multi-touch messaging.
• Leveraged demographic, behavioral, and purchase intent data to segment leads, ensuring tailored and relevant communications that maximized engagement.
• Assisted clients in crafting and executing multi-touch messaging complementing broader digital outreach efforts.

Greater San Diego Area

• Led and oversaw the development and performance of Marines under my purview, ensuring optimal morale, health, and discipline.
• Informed Platoon Sergeant of squad status with regard to accountability, combat readiness, education, personnel action, and promotions.
• Oversaw and ensured the optimal condition of crucial assets and equipment, reflecting a commitment to quality assurance and resource optimization.
• Played a pivotal role as a key contributor in orchestrating comprehensive plans for both training and active operations, showcasing an aptitude for detailed coordination, planning, and strategy execution.
• Participated in logistical planning, ensuring adequate provisions for extended operations, underlining skills in forecasting and provisioning to meet objectives.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Marketing