Creative Services Director
Cincinnati, Oh, Us
Launched in 2019 by the af&co. ‘Consulting Services’ team, Carbonate is a brand communications and creative services agency specializing in food, beverage and hospitalityCollaborated with the founders to launch the agency by: honing services, developing budgets, designing the visual identity, building the website, defining the positioning, hiring a team, on-boarding contractors, coauthoring agency thought capital, and winning clients.Delivered on simultaneous complex projects with aggressive deadlines, including: branddevelopment, naming, logo design, website design, email marketing programs, social mediastrategy, content creation, collateral design, advertising, signage, pitch decks, and more.Led meetings with C-level executives and project stakeholders to: obtain ‘buy in’, draft creativebriefs, approve key decisions, and deliver on tight deadlines.Optimized resource management and project workflow by implementing time trackingsystems, project management software, and monthly team ‘look-back’ learning sessions.Coauthered the agency’s annual hospitality trend report (2016-2020) featured in national outlets such as: The New York Times, Wall Street Journal, USA Today, and Nation’s Restaurant NewsProject scope of work included: restaurant concept development, menu consultation, guest experience consultation, naming, logo design, website design + development, developing integrated marketing strategies, email marketing programs, social media management, content creation, menu design, advertising, signage, presentation pitch decks, and more.