Kyle Wright Email & Phone Number

Mountain View, California

Auburn Hills Michigan

• Direct strategy, planning, and operations for Alfa Romeo T1 website through partnership with Product Marketing, Brand team, Advertising, CRM, Social, Analytics, and digital agencies. Manage delivery of all creative.
• Evaluate audience and engagement metrics in alignment with industry benchmarks, compiling reports on product performance, digital insights, sales, risks, and feeding insights to impact strategy
• Strategic planning of strategy for the Alfa Romeo desktop and mobile website, including developing new products as well as enhancing existing experience.

• Responsible for creating, optimizing, and distributing critical brand-specific reports designed to track key performance indicators for FCA Passenger Car Brands to drive decision-making
• Responsible for measuring ROI on all marketing activities to drive effectiveness and optimal spend
• Analyze market trends across several vehicle segments by examining key competitors and month-over-month changes in incentives, lease messaging, cross-shop data, transaction prices, and customer demographics

• Coordination of Dodge Brand presence at all 2015/16 major auto shows (LA, Detroit, Chicago, NY) as well as over 20 Dodge enthusiast events, including on site event management.
• Lead responsible for coordinating the development of brand product brochures as well as vehicle catalogs
• Management of Dodge/Bondurant School of High Performance Driving program.
• Regular interaction with multiple stakeholders across the FCA network including: Senior Management, Field Operations, Legal, Supply Chain, CDJRF Brands, Finance, Purchasing, Customer Care, Marketing, IT.

• Responsible for managing the strategy and interaction across Mopar social communities including Facebook, Twitter, YouTube, Flickr, Mopar blog, Instagram, Vine and Google+ to support Mopar events, including.
• Manage Mopar's on-site digital presence at all events, such as live streaming and real time social support
• Develop communication efforts to support new product launches and marketing initiatives, helping Mopar drive traffic to Mopar.com, dealers, and any other relevant platforms
• Provide strategic insight into Mopar's social and digital strategies, analyzing metrics to provide the most effective user experience as well as relevant content
• Develop and manage marketing content calendar, across all channels, ensuring consumers are receiving consistent messaging seamlessly within the Mopar experience

Assisted customers with finding complete solutions for their specialized needs, taking their existing equipment and level of technological background into account. Repaired both personal computers and mobile devices in retail store.

• Researched, created, produced and distributed point of sale materials for use in Chrysler dealerships:
• Designed and implemented a more effective way for dealers to improve order accuracy when placing orders of point of sale materials via catalog
• Responsible for making sure that materials produced by Service Contracts coincided with that of the rest of the Chrysler brands

Bachelor Of Science (Bs), Marketing

Activities and Societies: Elmhurst College Men's SoccerStudied Marketing at Elmhurst College. The small class sizes partnered with high.

Education record

Education record