Focused on driving growth for the e-commerce channel- Leading acquisition marketing channels including Paid Social, Search, Native, Direct Mail, Podcasts,Direct Media Buys, Affiliate, and new growth channels- Leading retention marketing channels including Email, Loyalty, and Direct Mail

Leading e-commerce marketing team responsible for driving growth- Reporting directly to EVP of DTC- Managing team responsible for acquisition and retention marketing- Partnering with e-commerce leaders to achieve revenue targets- Bringing brand messaging to life on performance marketing channels

Leading retention marketing efforts for the e-commerce team including email, direct mail/catalogs, loyalty, and all projects related to customer data - Reporting directly to VP of DTC and collaborating with creative, merchandising, acquisition marketing, and operations to launch multiple digital and physical marketing test and learn programs- Managing external partners for direct mail, loyalty program analysis, and data science reporting- Consistently evaluating and monitoring KPIs for marketing tactics and channels to maintain a positive ROAS, high customer LTV, and repeat purchase rate-