Lori Harrison Email & Phone Number

New York City Metropolitan Area

Alexandria, Va

Directs in-house creative development of organization-wide messaging, branding, and social media initiatives. A 2016 award-winning #MyWaterLegacy campaign earned more than 100,000 impressions and a 2020 Coronavirus toolkit and Water Workers Are Essential ad campaign generated more than 7 million impressions over a three-month period. Works closely with executives and team leaders, designers, and vendors to develop compelling narratives, concepts, taglines/slogans, program/campaign themes, and visuals to advance and reinforce the organization’s strategic direction, critical objectives, and core values.Conceptualized, developed, and managed a national water awareness campaign, WATER'S WORTH IT (www.WatersWorthIt.org). Reaching more than 7 million people, the campaign has been featured at NASCAR, in New York’s Times Square, and received interest from the Ad Council. Oversaw a 2018 campaign refresh and relaunch, including messaging/content, visuals/design, website, and video PSA.Developed a new audience track and revenue source by authoring a multi award-winning children's book, "Why Water's Worth It," corresponding merchandise line, and free foundational STEM resources for elementary school teachers and librarians. Plans and produces three annual plenary sessions for an audience of 22,000+. Develops and executes program themes, narrative, and event run-of-show. Writes executive speeches and works with the lead art director and other vendors for the staging and audio/visuals production. Secures and manages speakers and entertainment. Manages speakers bureau relationships and contract negotiation, development, and execution. Successfully adapts live presentations and programs to hybrid and all-virtual platforms.Develops storyboards, writes scripts, and manages vendor production of award-winning motivational videos including the award-winning "What Legacy Are You Creating?" and "Invest in the Future of Water.

Alexandria, Virginia, United States

Provided strategic and crisis communications support for leadership and executive management.Developed and implemented short- and long-term integrated marketing/communications/creative strategies to promote events, key messages, activities, and programs.Specializes in translating technical content for diverse audiences and using a relatable, conversational tone. Wrote, edited, and distributed press materials, communications toolkits, K-12 content, annual reports, video scripts, corporate identification pieces, executive presentations, social media content, creative briefs, and requests for proposals. Wrote award-winning speeches, feature articles, letters to the editor, and opinion editorials for executive management. Developed relationships with the media and secured top-tier industry placements as well as sought opportunities for international, national, and local coverage. Placements included: NPR, The Washington Post, The Baltimore Sun, New Orleans Times-Picayune, USA Today, Reuters, UPI, and The Associated Press.

Alexandria, Virginia, United States

Washington D.C. Metro Area

Managed multi-million sponsorship accounts for the NBA Washington Wizards, NHL Washington Capitals, WNBA Washington Mystics, NCAA Georgetown Hoyas, MCI Center (now Capital One Arena), Capital Centre/US Airways Arena, Baltimore Arena, and Patriot Center. Fulfilled all elements of multi-million dollar sponsorship agreements with high-profile corporate sponsors, including The Coca-Cola Company, American Express, and Discovery Communications. Sponsorship inventory included arena signage, radio, television, and print advertising, in- and out-of-arena promotions, special events, and community service projects.Worked closely with internal staff, vendors, printers, radio stations, and television networks to maximize publicity of the teams and corporate sponsors including writing and scheduling thirty- and sixty-second television and radio spots for each game.Developed specialized content for team media guides, yearbooks, and team websites.Designed and managed vendor production of promotional/giveaway items as well as arena advertisements including dasher boards, dioramas, on-court and on-ice signage, concourse signage, and digital displays.Scheduled and managed athlete personal appearances during receptions, advertising opportunities, and promotional events. Assisted with the planning and execution of promotional opportunities during game nights and community events, including the groundbreaking and opening of the MCI Center (now Capital One Arena), NHL Stickboy/Stickgirl of the Game, the 1998 Eastern Conference and Stanley Cup Finals, and the “Rename the Bullets” contest.Managed two full-time marketing coordinators, five part-time promotions staff, and three interns.