Lacey Fabrizio Email & Phone Number

Los Gatos, California, Us

Los Gatos, California, Us

San Francisco, California, Us

Developed the strategy and marketing activities for all product launches and partnerships. Authored positioning, messaging and copy, lead/demand gen content and enabled the field while leading a cross-functional team of 10+ internal stakeholders across the US and CZ in preparing product offerings for market against a monthly launch cadence.

San Diego, California, Us

Supported Wrike's Strategic Business Unit by developing content for the Enterprise buyer and end-user, hosted local and international events, designed demand/lead gen campaigns and produced sales enablement collateral. Implemented new messaging, collateral, call scripts, and product demos while managing 2 SDRs in pre-qualifying, scoring and tracking inbound leads.

San Diego, California, Us

First PMM hire working with VP of Product to define market needs, market size, competitive environment, audience segments and pricing for Enterprise tier. Mastered the art of introducing 20 new features and integrations (Abobe, Microsoft) to market. - Owned all beta programs for roadmap planning and feedback loops with PM/UI/UX; advised positioning and messaging for web properties, improved conversions with Marketing Ops.- Focused on large scale product launches and development; collaborated cross-functionally with Product/Engineering, UX Design, and Analytics. - Assisted in developing a targeted offering for Marketers and Creatives that would serve as the blueprint for the approach to solution selling. - Created all launch collateral (email campaigns, landing pages, 1 sheets, blog posts, etc.) and managed marketing release calendar for each product. - Ongoing training of sales, customer support and service teams of the competitive landscape, product positioning, sales certification programs, independently designed & managed product demo (technical build, story & scripts for both corporate and strategic business teams)

Developed customer acquisition strategy across 5 European countries (UK, France, Germany, Spain, Nordics) to increase product adoption of a multi-screen video ad-tech platform. Led in-person training of Business Development team throughout Europe, ensuring teams were versed in positioning, benefits and competitors.

Newton, Ma, Us

Newton, Ma, Us

TechTarget connects technology providers with targeted, qualified communities of buyers by offering relevant editorial content and active online communities. TechTarget (NASDAQ: TTGT) became a public company in May of 2007 with a $100 million IPO. As a Client Consultant, I was responsible for creating effective, results oriented strategic marketing programs that resulted in quality lead generation, shortened sales cycles and revenue growth for clients. Primary responsibilities include: lead gen campaign creation, end to end program implementation, monitoring and reporting results with a focus on building deeper relationships. I was often praised for my ability to present program concepts, consult with clients and enable sales to close deals.

InsightExpress (acquired by Kantar) is an industry leading marketing research and data analytics provider specializing in the measurement of brand communications. As one of the first members of the analytics team I innovated the approach for message evaluation, advertising effectiveness, creative development and cross-media optimization testing and reporting. In my 5+ years I provided analysis and insight that grew our ad effectiveness testing portfolio and partnerships with agencies, publisher media outlets and B2C clients across online, mobile and cross platform media. Account lead for Forbes.com, MySpace, Time Inc, Sprint, various CPG clients.

London , Co