Laurel Ackerman Email & Phone Number

Arlington, Ma, Us

Arlington, Ma, Us

San Mateo, California, Us

Built out the demand generation function as part of the initial GTM team. Established and optimized lead generation strategies, implemented lead scoring and nurturing frameworks, and executed impactful events and content creation initiatives. Initiated sales enablement and support for the SDR and AE teams. Skilled in driving pipeline growth, aligning marketing efforts with sales objectives, and delivering measurable business results. Passionate about leveraging data and innovation to fuel growth in fast-paced environments.

Reston, Va, Us

Brisbane, Ca, Us

- Demand and lead generation strategy and tactic design, implementation, and management. - Database and email marketing. Doubled our marketable database over 1.5 years, implemented engagement and nurture flows to push people through their appropriate funnel. - Display and Performance Advertising including ABM programs, LinkedIn Advertising, and Paid Search Marketing. - Performance-driven event marketing - in-person and virtual.- Stage-based cross-channel content marketing.

Boston, Massachusetts, Us

Responsible for strategy and execution of database growth /database marketing/database marketing operations, and digital and offline demand generation activities. Built demand generation from the ground up (first marketing hire), instrumental in building a strategic team including marketing operations, social/community marketing, partner/customer marketing. Developed recommendations for and implementation of fully integrated MarTech stack including migration from HubSpot to Marketo, SFDC/Marketo synch, data enrichment. Directly support inside and field sales (BDRs/AEs) as part of Growth team.

New York, Us

Database marketing, online and offline demand generation and account-based marketing for the only enterprise solution that protects the customer journey and increases conversion and revenue for eCommerce.

Waltham, Ma, Us

Account-based marketing, programmatic display advertising, lead generation and nurture, program performance analysis, content marketing.

Newton, Ma, Us

Manage all aspects of marketing and PR for a leading sleep management company including brand and product marketing, marketing communications, and marketing programs. Report directly to the Company’s CEO. Ensure that marketing initiatives and programs map to strategic plans. Build consensus through the organization to move initiatives forward. Identify key opportunities to launch or kill initiatives through data analysis and reporting.

New York, Ny, Us

eVisioner, Inc. builds SaaS project team management tools, including MetaTeam and Concordance. Our mission is to make high performance team and project management simple and low-cost. Our products integrate easily with Microsoft Project and most other project management software, providing the ability to apply project management and team governance best practices to projects managed within any organization.

Burlington, Ma, Us

Applied Marketing Science provides market research, consulting and expert insight to solve critical business issues.-Directed and executed all areas of corporate and product marketing, including corporate website, marketing communications, event marketing, social media marketing, PR, SEM, webinar and promotional campaigns.-Key member of the Steering Committee and strategic planning team. Contributed to corporate focus, planning, and product development decisions.-Owned and managed marketing budget and ROI forecasting for all marketing efforts.Selected Achievments:-Managed and executed an SEO optimization project on the corporate website in August 2010, increasing site traffic by 25% in one month.-Co-developed, positioned and launched four new professional services products forecast to increase annual revenue by $1.5M in year one.-Developed and executed positioning, messaging and product launch for an online customer panel and groupsourcing tool.-Developed lead generation and demand programs using webinars and articles.=Successfully secured article placement in leading trade publications.

Sebastopol, Ca, Us

Spearhead all areas of direct integrated marketing for multiple products and divisions. Participate proactively in marketing strategy development, including defining/managing an annual budget and campaign calendar. Serve as company spokesperson. Align divisional brand and values with the corporate brand. Contribute to diverse aspects of product development, positioning, production, and promotion. Create marketing messaging. Form strategic alliances and mutually beneficial relationships with customers, organizations, and companies. Maximize metrics success with a focus on website performance and purchasing patterns. Pinpoint publishing opportunities and optimize book positioning working with the editorial team. Keep abreast of industry trends.Selected Achievements: * Developed the marketing role and enhanced its value throughout the organization. * Improved communication channels for stakeholders, facilitating knowledge sharing.

Provided leadership to marketing and communications efforts, reporting directly to the CEO. Drove strategic positioning, brand and marketing voice. Uncovered key market opportunities.Conceived, designed, and implemented marketing plans, as well sales and product development plans. Oversaw marketing efforts for B2B/B2C business units, including hiring and managing a 3-member team. Served a purposeful role in creating strategic plans to steer global business growth. Partook in all phases of the product development lifecycle. Selected Achievements: * Played a pivotal role in accelerating company growth, from 7 employees to 20. * Facilitated 1.7x YOY revenue growth and 2x client and end-user growth. * Overcame the challenge of maintaining the continuity and timeliness of marketing and communication projects amidst a rapidly shifting competitive landscape and evolving user feedback. * Leveraged user-feedback and web analytics to enhance website design, content, and performance, working closely with external agencies and illustrators.

New York, Ny, Us

Enabled the company to secure profitable opportunities in conjunction with risk underwriting and customer data management teams. Championed use of alternative channels to drive acquisition messaging. Steered every facet of marketing campaigns, involving direct mail, email, outbound telemarketing, and inbound customer calls, across diverse channels. Established on-target segmentation, messaging, and pricing by testing, measuring, and analyzing results. Selected Achievements: * Directed all acquisition and early engagement phases for a $1 billion credit product. * Boosted incremental annual PTI, achieving $25.2 million by growing enrollments by 39% YOY in 2004.

New York, Ny, Us

Formed strategic partnerships to maximize the success of a premier loyalty program. Drove and executed productive contract negotiations. Defined target markets and led marketing programs to deliver results. Built forecasting measurement models. Stewarded an $11 million advertising budget. Formulated strategies for automotive, children/babies, health/fitness, and stored value categories. Selected Achievements: * Catapulted partner YOY results by 30%. * Saved more than $3.5 million annually by leveraging a management pricing mix. * Bolstered annual revenue by $1 million through partner promotion execution.

Mba, Management, Marketing, Entrepreneurship

Bachelor Of Science - Bs, Communications, Semiotics, Film Art