Lacy Hodgson Email & Phone Number

Pleasanton, Ca, Us

- Serve as the primary owner of messaging and content for a critical product line's functionality- Partner with other product managers to understand and shape the product's roadmap based on industry and market needs- Own product launch development and messaging, internal and external communications, sales enablement, and customer value- Build narratives around product positioning, market fit, customer value, and competitive differentiation.- Collaborate to build and deliver training materials to support sales activities and articulate market differentiators- Assess customer and prospect needs and motivations through interviews and research to ensure the evolving requirements of different business verticals are addressed in product development and product marketing- Support industry-focused messaging and positioning campaigns around the core capabilities of the product- Participate in brand and voice definition discussions around how products should be shared with press and industry analysts

Pleasanton, Ca, Us

- Regularly engage with existing customers and future prospects to determine their needs and prioritize those for development/enhancement.- Work with product designers to create impactful flows and designs that will benefit the overall product. - Engage with development teams to ensure timely delivery of expected improvements. - Work with product marketing and training teams to ensure the rollout of an impactful product for customers. Provide enablement insights to empower internal teams with the information to delivery new functionality.- Work closely with other product managers under the guidance of a product lead, to ensure tight alignment to the vision and direction of the product.- Prioritize and distill information in order to prioritize and identify clear and concise action items, while accounting for diverse and varied feedback from customers and internal team members alike.

Pleasanton, Ca, Us

- Maintain a productive and communicative relationship with ServiceMax's certified partners, managing their needs and providing avenues for their growing success- Supply expert knowledge and support to certified partner teams whilst implementing the ServiceMax product.- Develop learning opportunities and documentation to facilitate growing the knowledge and experience of ServiceMax's certified partners.- more to come

Pleasanton, Ca, Us

- Develop and maintain best practice design standards and documentation across market segments (Enterprise, MidMarket, Small Business, Strategic Accounts)- Review solution designs and ensure compliance with documented best practice for field service, ServiceMax, & Salesforce.com. Where necessary approve exceptions only when risk/benefit plan has been properly documented - Partner w/ Lead Technical Architect to ensure overall designs are compliant with best practice solutions - Liaison with ServiceMax Leadership to determine priorities and objectives for each quarter - Provide continuous improvements and content to the ServiceMax methodologies across market segments - Develop and deliver onboarding and ongoing training content for processes including ServiceMax best practices, soft skills, and other topics; training may be delivered to ServiceMax employees and partners via eLearning, virtual, or live classes. Live classes will require travel in the US, EU and APAC- Create and maintain repository of Solution Architecture Best Practices as applicable to ServiceMax projects (SFDC Knowledge Base or other selected tools) - Liaison with the PMO to help define, develop, and perform project audits and perform them with a feedback loop into Practice Management and PMO. - Liaison with Global Solutions on improving project estimates based on methodologies. Liaison with Product, Engineering, Sales and Practice Management to transition key customer requested functionality, defects, and enhancements to product roadmap. - Act as a resident expert for customers in the Community including answering questions, creating blogs, etc.- Act as an expert for special events such as Maximize, Dreamforce, etc- Determine level of certifications and certification classes that Solution Architects should complete on an annual basis (ties back to career development)

Pleasanton, Ca, Us

- Project Manager and Senior Consultant for client facing implementation of the ServiceMax application software through Salesforce.com- Interact with executive/employee level client teams to development project requirements, timelines, configuration tasks, and user testing cases. - Perform advanced Salesforce.com and ServiceMax application configuration and design, including profiles and permissions, custom object and field creation, workflow rules creation, sharing settings, partner portal implementation, customer portal implementation, third party integration, data loading, and sandbox implementation.- Operate effectively, clearly, and succinctly in an unstructured environment, with the ability to adapt quickly and apply expansive knowledge of both the application software and of Salesforce.com towards a successful solution.- Manage interactions with third party contractors and businesses for assisted application work.

New York, Ny, Us

- Global Technical Administrator for the Hearst Media Services Salesforce Org- Manage and Support Multiple User markets with 850+ end users, 8+ local market business admins, and 12+ third party vendors- Address user interface and data integration issues across multiple markets- manage long term projects for database integration and improvement, evolving enhancements, and design correction-Extensive work in quality control, duplication control, data integrity management, and user permissions regulation spanning multiple segregated markets

Houston, Tx, Us

- Certification of Mastery in Salesforce Management and Design- Specify users and user access levels for each segment of database, customizing security per division.- Modify existing database and database management system using developer coding; direct programmers to make more advanced changes.- Write and code logical and physical database functions and features; customize database to specific project lifecycle expectations.- Plan, coordinate and implement security measures to safeguard information in computer files against accidental or unauthorized damage, modification or disclosure, both internally and externally.

Houston, Tx, Us

- Forecast and track marketing and sales trends, analyzing collected data.- Prepare reports of findings, illustrating data graphically and translating complex findings into understandable written text.- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.- Manage multiple projects with competing deadlines, involving teams of up five people.

Houston, Tx, Us

- Forecast and track marketing and sales trends, analyzing collected data.- Prepare reports of findings, illustrating data graphically and translating complex findings into understandable written text.- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.- Manage multiple projects with competing deadlines, involving teams of up five people.

Houston, Texas, Us

- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer..- Work cooperatively on a Product Sales Group to develop new methods of advertising to corporate businesses.- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

M.A., American Public Affairs

B. F. A., English/Critical Writing; Studio Art

Education record