Sarah O'Grady Email & Phone Number

Chicago, Illinois, Us

I lead a large, globally distributed team responsible for content marketing, social media, PR, internal comms, brand, design, and web for both Cision and Brandwatch.

Brighton, East Sussex, Gb

San Antonio, Texas, Us

- Assembled and led the high-performing and geographically dispersed team that delivered award-winning marketing and brand strategy, social media content, employee social advocacy programming, and provocative thought leadership- Realized 88% brand awareness within top 5 verticals in year one following enterprise-wide brand unification project- Steered alignment of marketing with revenue and growth initiatives in coordination with executive leadership across sales, product, and PR - Inspired team to challenge marketing status quo through calculated risk-taking and forward-thinking brand expression, work which resulted in numerous well-recognized industry awards wins, including a '22 Stevie Award for Influencer Campaign of the Year.

San Antonio, Texas, Us

- Led the high-performing team responsible for B2B and B2C brand strategy, thought leadership, content marketing, advertising campaign development, creative direction and social media- Led the org through two significant rebrand initiatives in 20/21, elevating our value proposition and increasing market share in both B2B and B2C sectors- Developed/maintained B2B and B2C Brand guidelines, governance and escalation plan- Media spokesperson relating to our proprietary data, research and reports- Bylines with eMarketer, Total Retail, P2PIQand Forbes, among others- Presenter on behalf of Vericast at recognized industry conferences

San Antonio, Texas, Us

Led team in development of new content strategy and pillars, and supporting omnichannel calendar and content toolkit template to tell a more comprehensive brand story and touch customers at different stages and platforms. Key leadership role in the consolidation and rebranding of Valassis and Valassis Digital Marketing to Vericast in 2021.

Morrisville, Nc, Us

- Developed and led a global social media strategy that engaged, drove conversation and strengthened relationships/amplified our reach with target audiences- Drove continuous improvement, risk-taking and innovation in the social media marketing efforts supporting Lenovo’s objectives- Created, curated and syndicated disruptive, on-brand, premium content to increase brand awareness and consideration- Consolidated and elevated our Brand story content to engage, inform and motivate based on business objectives and customers’ needs/wants- Built partnerships with external platforms and partners to: leverage their creative resources, best-practice insights, and audience data, and identified opportunities for Lenovo based on new products and offerings in marketplace- Partnered with key internal stakeholders to define global social architecture, ensuring brand and content consistency, developing content for key products and campaigns, and to assess health of social media channels- Drove internal thought-leadership around social media best practices, evolving trends, tools, and best practices that encouraged change and involved responsible levels of risk- Drove thought-leadership externally in the way of publication interviews, panel participation and conference presentations- Managed/maintained our Brand guidelines for social, as well as led training and onboarding of such to new stakeholders- Led development of governance and escalation policies for social media- Ensured content was driven by a balance of both insights and cost efficiencies

Morrisville, Nc, Us

- Directed creative process on WW Brand content and social, including Diversity + Inclusion initiatives- Managed agency and internal team responsible for WW culture content - Led strategy on WW Brand social platform approach- Governance over Lenovo Brand Tone of Voice across digital assets- Cross-functional lead on WW Employee social advocacy initiative- Disruptor, boundary-pusher and ardent progressor of next-gen Brand content

Austin, Texas, Us

SocialMedia.org is the premiere community for social media leaders at the world's greatest brands. As a Board Chair, I was responsible for leading my company's membership in the community.

Strategy, content and campaign development, and/or social media strategy clients included: SniqueAway.com (now Gilt Jetsetter) CVS/pharmacyShiseidoUNC Kenan-FlaglerNCSUSkymarker LabsCigna SensusLennar HomesCarolina BalletConairSoftlipsPPD2014 ADDY PSA Challenge winner (E3 Project), 2014 ADDY Gold Winner (Carolina Ballet campaign), 2014 ADDY Judge's Choice Winner (Carolina Ballet campaign)

Irvington , Ny, Us

Responsible for the company voice across all platforms, including all client/brand messaging. Interfaced directly with CPG brands and Fortune 500 clients, pitching event positioning for national consumer home-based parties. Managed a team of copywriters and community managers.

Danbury, Connecticut, Us

Integral in the concept, planning and execution of copy and voice throughout the ethanallen.com website and beyond. Offered creative direction on marketing and public relations projects and raised awareness for new business opportunities.

New York, Ny, Us

Copywriting consultant for the leading public relations firm working in interactive, print, and marketing capacities. Created pitches, press-releases, and event collateral for a variety of leading beauty, fashion and lifestyle brands, including Nexxus Salon Hair Care, St. Ives, Skin Effects by Dr. Jeffrey Dover, Lumene, Target, Timex, Playskool and cvs/Pharmacy.

Paris, Fr

Worked with Matrix, a division of L'Oreal, on the creative development of corporate image through Matrix Trends and Matrix-participated events and shows. Developed and maintained consistent style message, merging beauty and fashion initiatives for all advertising, photo shoots, and corporate and national events. Wrote copy within the education and show departments, including artist bios, newsletters, fashion updates and more. Researched and presented trends and fashion as it related to the beauty industry.

Paris, Fr

Worked with the education and show departments to integrate trend messaging into the curriculum. Wrote fashion, beauty and lifestyle copy for Matrix Magazine as well as internal and artist global bios, prepared trend forecasting presentations, traveled internationally for model castings and bookings, worked in choreography and event planning of all national events both on-site and off.

Marina Del Rey, Ca, Us

Wrote copy for a variety of the direct mail and interactive-focused advertising agency’s clients, including Pitney Bowes, Unilever, Citi, and Clearblue Easy.