Lisa Ferrara Email & Phone Number

Direct and coordinate marketing design initiatives with vendor partners, serving as the primary point of contact to ensure alignment of objectives and deliverablesImplement innovative design strategies in collaboration with vendor partners, resulting in increased brand visibility and customer engagement across multiple channelsCollaborate with internal stakeholders to define key performance indicators (KPIs) and benchmarks for design initiatives, monitoring progress and driving accountability through regular performance reviews and reporting to identify areas for improvement and inform future design strategies

Develop, strategize, and implement digital assets across diverse platforms, including but not limited to social media, web pages, email campaigns, digital advertisements, and immersive event engagementsCreate and oversee extensive promotional campaigns, ensuring high-quality design and productionAdopt a mobile-first approach when approaching design initiativesEngage in proactive research to integrate cutting-edge multi-platform marketing and design trends and methodologiesAnalyze campaign data to evaluate the effectiveness of design elements, utilizing key metrics and insightsto identify areas for improvement and inform future design strategies

Effectively communicate design principles, theories, and techniques to students, fostering a dynamic and engaging learning environmentConduct timely and accurate assessment of students' performance in adherence to university guidelinesCourse Taught: Design For a Brand Identity

• Work to implement a campus-wide public relations campaign, including web and social media presences• Establish the publication of a semester newsletter while maintaining e-mail lists• Promote on-campus events and additional ASI opportunities for travel and global engagement

Quinnipiac University

• Maintain social media sites to promote the chapter’s brand and values• Assist in planning and marketing philanthropic events

Quinnipiac University

• Design apparel and oversee the use of the Fraternity’s trademarks and emblems • Ensure all printed materials, apparel and other media (e.g., recruitment videos, cover photos, etc.) to meet the standards outlined in the organization’s style guide

• Manage social media planning for execution of marketing strategies and community management• Maintain and monitor the online presence of brand and engage with users, strengthening customer relationships• Communicate and negotiate with social media influencers for future brand collaborations

Quinnipiac University-Hamden, Ct

• Part of a 5-person team from Quinnipiac’s School of Communication challenged to develop a campaign for the PRSA Foundation with the purpose of promoting racial and ethnic diversity in the communications field

Quinnipiac University

Quinnipiac University

• Plan and organize logistics of the one-day conference including education sessions, lunch and networking opportunities• Create unique and effective branding for social media, fliers, and brochures • Partner with faculty in the development of conference programs• Follow up with attendees and presenters to gather assessment feedback

Paramus, Nj

• Interacted with customers in a friendly and professional manner to guarantee excellent customer service• Handled consumer transactions and ensure proper processing of transactions• Arranged displays to best present the merchandise to promote sales

Master Of Science - Ms, Public Relations

Bachelor Of Arts - Ba, Graphic Design

Bachelor Of Arts - Ba, Communication And Media Studies