• Collect data on competitors’ marketing tactics, sales prices and product/service distribution • Gather and analyze data related to market conditions and consumer demographics • Research customers’ opinions, buying habits, preferences, wants and needs • Create and evaluate methods for gathering data, including surveys, interviews, questionnaires and opinion polls • Develop tactics and metrics to assess the effectiveness of existing marketing, advertising and communications programs • Monitor and forecast marketing/sales trends, highlighting opportunities for new initiatives and promotions • Convert complex data findings into understandable text, tables, graphs and/or data visualizations • Work with internal departments to present clear reports to clients and management • Collaborate with pollsters, data scientists, statisticians and other marketing professionals