Lana Sanleandro Email & Phone Number

Leatherhead, Gb

Leatherhead, Gb

London, United Kingdom

Build awareness, drive customers to store and deliver BIC customer experience for Amazon devices and services including Alexa, FireTV, Fire Tablets, Kindle E-readers across Europe.Responsible for communication, go to market, end to end launch plans, content, digital, experiential, retail, propositions and promotions, channel marketing, field and training

Responsible for mobile and consumer electronics cross category team including:• Development and implementation of partner Joint Business Plans, aligning shared long and short strategies, plans, issues and opportunities to initiatives, resources and investment to CEO level• Interpret, action plan and implement Shopper Insight, creating cross category go-to-market toolkits and mid-term category development strategy influencing and changing the traditional rules of play• Develop and relaunch of nationwide Samsung Experience Stores integrating digital and physical retail

Chertsey

Brand Marketing (Digital, ATL, PR)Marketing Strategy Category Management Customer and Channel Marketing Retail Marketing Field Force ManagementP&L Responsibility

Chertsey

Head of Product Marketing with full P&L responsibilityRetail MarketingPR and ATLCategory ManagementTraining and Field Force ManagementTrade and Channel Marketing

Chertsey, Surrey

Head of Olympic 2012 B2B PartnershipsResponsible for all CE (TV/AV/DI) B2B sales and new business developmentCreation of multi-Tier distribution, reseller and direct channels across CE (TV/AV/DI)Internal alignment and leadership to deliver conditions for success across multiple business silosMajor new business negotiations worth multi-million poundsImplemented new tools and processes to support business growth strategy in new and existing markets

Chertsey

Leading a team of NAMs, setting strategy, vision, directionManagement of P/L for multi-million pound budgetSolely responsible for Mass RetailExpanded customer base within grocery/e-tail sector Negotiated key contracts and commercial termsImplemented robust business planning system enabling more accurate sales forecasting, reduced inventory holding and timely implementation of marketing campaigns

London, United Kingdom

Placed at Apple EHQ managed and developed Apple Inc strategic brand alignment and joint business on a European basisStrategically plan and execute European marketing programmes with Apple IncLaunch Aperture, Mac & Print across Apple Resellers, own stores & onlineVirtual team management of product marketing, channel marketing, admin, sales supportDevelop, create and grow new business sectors such including education, P&I, ProUtilise training/merchandising team to execute in-store activities on a pan-European basisDevelop strategic/ tactical business plans and co-ordinate all appropriate resources to enable achievement of targets and objectivesPioneered business partnerships with premium and incentive Companies to promote products

Amstelveen, Amsterdam

Responsible for building, implementing and driving a learning and development academy on a European basisAccountable for L&D objectives, vision and strategy for the Academy in line with business objectives and budgetWork with European senior management team in order to redefine business roles, analyse training needs, build competencies, modify job roles in line with business requirementsRecruit recognised and credible training suppliers for delivery of Academy curriculum Create training curriculum per function and work with supplier to build course contentSet up ROI evaluation system linking to the HR performance management cycle Launch extensive Marketing Communication plan across EuropeCompile structure for Academy, aligning all business areas (sales, marketing, service etc)