Alana Wolf Email & Phone Number

Washington, District Of Columbia, United States

Miami

- Owns and manages the P&L for over $800M of food and beverage products by determining competitor trends, pricing and promotional strategies and constantly enhancing the guest experience.- Creates and maintains reports and dashboards to present thoughtful data and recommendations to leadership and stakeholders using SQL, VBA, Power BI and complex formulas.- Works closely with cross-functional teams including marketing, operations and finance to set financial targets, improve the customer experience and enhance the brand strategy of the food and beverage offerings- Guides the brand through data and analytics to create profitable strategies, as well as sets targets for F&B financials.- Continuously evaluating F&B marketing programs and promotions for effectiveness and recommending new, innovative initiatives and programs.

Miami, Florida, United States

Completed corporate rotations across four departments, as well as one rotation immersed in the on-site operations.- Conceived, developed and piloted a brand-new product offering young adults an exclusive entertainment program, by assessing the need to provide experiences for this underserved demographic. This included developing the brand identity, as well as the offering including innovative activities, an on-site role, an operating guidebook, a prototype and a roll-out plan for 26 ships worldwide.- Reduced beverage complaints by 27% and cut the drink order-taking by 30% by launching a new beverage ordering ticket using analysis, product design and pilot testing.- Project managed the company-wide training improvement initiative, reducing 191k inefficient hours of training by collaborating with every department, tracking progress and leading reporting.- Improved over $200M of existing products and led the launch of brand new revenue areas by orchestrating change management across teams, refining the experiences and developing the launch/relaunch plans. Continuously enhanced promotional strategy, customer satisfaction and pricing across three revenue-generating areas, resulting in a 10% increase in revenue per day year over year and utilization of the program.- Collaborated on a $14M cost reduction through the restructure of the fleetwide buffet menu matrix. Created and evolved bar resources including an all-encompassing beverage manual, a recipe booklet and over 30 SOPs to guide the 500-member beverage team in executing seamless and consistent guest experiences.

Remote

Worked as a full-time consultant for exclusively Moët Hennessy Private Client Team:- Coordinated over $300M in large-scale wine & spirits orders between the Moët Hennessy Private Client Team and retail partners for the LVMH boutiques, events, and gifting, as a consultant for Moët Hennessy.- Sourced $1k and higher valued limited edition and exclusive luxury beverage products for high-end customers.

London, United Kingdom

- Initiated and built database of company sales history; provided analysis and insight to leadership- Led customer communications, revised feedback survey and managed launch party guest list

Buellton, California

- Reviewed and analyzed financial planning and performance of the Sideways Inn and Flying Flags RV Resort- Observed and analyzed operations and made recommendations for operational efficiency and improvement - Completed standards audits, OTA and review-site audits, along with SWOT analyses for both properties- Completed written reports and formal presentations of my findings and suggestions for management

Ithaca, New York Area

- Led the food service team during a convention for hospitality industry leaders including planning, managing, and training food service volunteers

Pittsfield, Massachusetts Area

- Planned, budgeted and managed special events such as opening night parties and other festivities - Welcomed top-level theater and film artists through transportation, health, personal and housing needs- Oversaw maintenance of company housing and hospitality requirements

Summit, New Jersey

- Greeted guests and problem-solved guests’ needs; operated hotel reservation system

Bachelor Of Science - Bs, Hospitality Administration/Management

Theatre/Theatre Arts Management