Lance Hollner Email & Phone Number

MaxLite has been committed to providing energy-efficient lighting products since 1993. One of the first movers into LED technology in the industry, MaxLite offers a complete portfolio of quality certified LED lamps, indoor and outdoor LED luminaires, and a full line of its patented C-Max Lighting Controls. A five-time recipient of the ENERGY STAR Partner of the Year Award for its industry leadership, MaxLite continues to be at the forefront of energy-efficient technologies through the innovative research and development capabilities of its teams and facilities in New Jersey, Indiana, California, and globally. MaxLite is a nationally certified Minority Business Enterprise (MBE) by the National Minority Supplier Diversity Council.

Greater Philadelphia Area (Including Eastern Pa, Delaware, New Jersey & New York City)

Diversified is a premiere Manufacturers Representative of lighting and lighting controls for indoor and outdoor commercial, institutional, and industrial applications. With over 50 years in business, Diversified proudly serves Property Owners/Managers/Developers and the Design & Construction communities of Eastern PA, Delaware, New Jersey and New York City, offering bespoke designs, budget/quotation support, project management, controls startup and ongoing service contracts.Was brought into company to guide geographic expansion strategy from original territory of Eastern PA/DE/South Jersey to additional territories of North NJ and NYC. Co-led multiple business transformations in support of that expansion strategy and to help company navigate post-COVID business climate. Transformations included creation of Renovation & End User Engagement team (to supplement core Planned Construction business); expansion of the Lighting Controls Division, including launch of Field Service Group; restructuring of boutique custom lighting business; consolidation of agency quotes & project management systems (Oasis), and rebranding of company, Additional responsibilities included quarterbacking factory engagement and product line-card strategy across all three territories.

Greater Los Angeles, Ca (Hq In Park City, Ut)

Avi-on provides Easy to Install, Easy to Use, & Easy to Change Bluetooth + Mesh wireless lighting controls for residential and commercial lighting applications, including office, manufacturing/warehouse, education, healthcare, retail, recreation and parking/signage. Worked with founders to develop and grow commercial-focused solution as a new division for company. Co-led team in development of detailed hardware/software requirements, go-to-market & pricing strategy, sales collateral & marketing, and solution design & delivery functions. Directly oversaw sales and marketing resources and provided heavy influence to engineering and operations.

Greater Los Angeles Area

Responsible for commercialization, go-to-market strategy, and sales enablement efforts of Acuity Indoor & Outdoor IoT Technology Solutions. Leadership of IoT Business Development & Partnership Team. Examples include: 1) precise indoor positioning for way-finding, asset tracking, and enhanced occupant connectivity using luminaire-based Visible Light Communication, BLE beacons, and smart phone applications; 2) Enhanced parking & security using edge-processed video analytics; and 3) Space utilization and analytics using dense-sensing strategies. Responsibilities include: 1) Cultivate early pilot projects to prove use case, customer value, and applied technology; 2) Develop & execute go-to-market strategy for productized solutions leveraging broader sales organization and partners; 3) Select & manage strategic BD partners to accelerate and/or enhance solution value; and 4) Guide & empower team of seasoned Business Development professionals that oversee specific vertical markets (ex. Retail, Aviation, Office, etc.).

Greater Los Angeles Area

Drove strategic start-up initiative to create Indoor/Outdoor IoT platform and enhanced “As-A-Service” offerings to accelerate LED adoption, bolster profitability, and expand market for lighting-based “smart building” & “smart campus” solutions.

General Manager of division for networked lighting & building controls. Full P&L responsibility and direct team management of 30+ salaried and hourly staff, including product management, marketing, engineering, applications, and customer care. Dotted-line responsibility for additional 40+ factory, supply chain, & regional technical support staff.

Implemented and managed an unconventional channel structure utilizing factory lighting reps, authorized building automation dealers, and direct turnkey sales engagements (including fixtures, controls, and installation) to maximize sales growth and market penetration. Provided direction on future products and services, sales and marketing tools, and engineering roadmap.

Roles included Product Management, Business Development, Manufacturing and Product Development Engineering for both residential and commercial networked systems, with considerable focus on international markets, including Europe, Middle East, and Asia.

6 different work terms and additional part time work:2 terms at Berkley Mill (NC) supporting non-wovens manufacturing.2 terms in Global Non-Woven Engineering (GA) providing process engineering support to all non-woven mills. 1 term in Professional Health Care (GA) providing industrial engineering support to manufacturing operations.1 term in Global Research & Development (GA) supporting testing, analysis, and new material developement. Following final coop term, I was retained as a part time help while finishing school.Work terms included manufacturing support, process engineering, industrial engineering, and product R&D testing. Conducted projects throughout various non-woven mills in Southeast and Wisconsin, at Professional Health Care manufacturing plants in Mexico, Arizona, and Salt Lake City, and supported the startup of a non-woven machine in South Korea.