Lance Johnson Email & Phone Number

Huntsville, Al, Us

Huntsville, Alabama

- Collaborate with Director of Communications to develop and execute global and national marketing initiatives that drive brand growth and market penetration- Design and execute B2B & B2G multichannel campaigns supporting diverse business divisions, including service, software and product launches- Work closely with Baron data and product development teams to understand new product and service capabilities- Review multimedia content generated by other marketing team members to ensure impact and clarity- Write effective marketing content promoting Baron’s software, data products and other technology for web pages, emails, brochures, press releases and more- Manage social media calendar and platform-specific content generation for Facebook, LinkedIn and Twitter- Build pages and update website content using WordPress- Interface directly with customers to generate user testimonials emphasizing how Baron products improved their business- Researched, recommended and oversaw the successful implementation of a new CMS (Constant Contact) supporting greater visibility of contacts, leads (including engagement rates)

Decatur, Alabama Area

- Developed B2B marketing content to grow brand recognition and sales (company reached all-time high annual revenues in 2018)- Produced, shot and edited promotional videos and motion graphics for website, social media and trade shows- Managed website and SEO, built web pages (website traffic grew nearly 50% from 2017-2019)- Implemented automated Hubspot workflows and lead scoring- Worked with development staff to promote product releases- Developed engaging social media strategies and created high-quality posts- Wrote highly-technical, detailed blog posts, user stories and marketing emails that drove engagement- Monitored analytics, produced reports on website traffic and marketing campaign results- Produced content, coordinated marketing campaigns and moderated live webinars- Researched telecom industry to identify new trends and opportunities

Huntsville, Alabama Area

- Managed New Media: Video Broadcast Journalism career technical-magnet program at Lee High School and Academy for Academics & Arts- Drafted curriculum for students; incorporating industry best practices and emerging technologies- Taught videography, editing, post-production effects, script writing, journalism, live broadcasting, lighting and audio techniques, and studio operations including technical direction- Managed studio and department budget; made purchasing and maintenance decisions for equipment and software- Promoted students’ work through multiple social media channels- Recruited new students to the magnet, doubled enrollment in 3 years- Led students to first place honors in “The Greatest Save PSA Contest” multiple years

Huntsville, Alabama Area

- Write, shoot and edit up to a dozen news promos daily under tight deadlines- Write, shoot and edit promotional spots for news and station events- Write, shoot and edit commercials for station clients- Use multiple computer systems and programs to complete work

Boise, Idaho Area

- Shoot, write, and edit stories under tight deadlines for award winning newscast- Work individually and in a team setting to gather news stories- Produce sportscast and manage sports department on Sports Director's days off- Experience producing half-hour newscasts on fill-in basis- Conduct interviews with a wide range of people- Represent the station in a professional manner to the public- Post stories on station's website KIVITV.com- Experience traveling for news & sports events such as 2007 NFL Combine & 2010 Fiesta Bowl

Greater Seattle Area

- Sold Cingular Wireless goods and services- Responsible for customer service, managing the till and opening and closing store

Greater Seattle Area

- Assisted Mariners Production Staff with operations at Safeco Field and other Seattle sporting events.- Responsibilities included logging tapes, moving equipment and some camera work