Lance Johnson Email & Phone Number

Canton, GA, US

• Founded and conceptualized the Mobile Gaming Lounge, LLC brand.
• Develop and execute a comprehensive promotional strategy for a gaming truck business, aligning with business goals and target audience preferences.
• Lead consumer market research to identify and implement niche value propositioning to penetrate business sectors, residential events, and private high-profile occasions.
• Design, develop, and manage the company website from inception, ensuring a user-friendly interface… Show more
• Design, develop, and manage the company website from inception, ensuring a user-friendly interface and seamless navigation.
• Cultivate and maintain strong relationships by serving as the main point of contact, resulting in high customer satisfaction and repeat business.

• Standardized operational processes by laying foundations such as building strategic objectives, vision statement, and mission statement, resulting in consistent marketing framework, sales procedures, and client.
• Directed day-to-day operations of the janitorial business, spanning from scheduling logistics, new client onboarding, contracting, quality assurance, and financial resource management.
• Led a team of sanitation specialists through the employment… Show more
• Led a team of sanitation specialists through the employment lifecycle (i.e., onboarding, training, and performance management), resulting in zero onsite safety incidents and 100% client retention for 2 years.
• Optimized workforce productivity by creating task duration guidelines, client mapping, and in -field observations to enhance quality, efficiency, and product cost reduction.
• Implemented financial protocols for budget allocations, labor cost exceptions, and operational expenses to ensure bottom line targets were met and/or exceeded.

• Developed distinct visual branding and logos to create recognition and advertising opportunities leading to increased inquiries and events.
• Oversaw event staffing for adherence to event run of show, contract employee payment, 1099’s, and event execution.
• Constructed client contracts, event payment schedules, subcontracted other vendors as appropriate, mitigating risk to the brand and holistic experience.
• Implemented digital marketing strategies, including social media… Show more
• Implemented digital marketing strategies, including social media campaigns, mass email marketing, and search engine tools resulting in increased pitch opportunities, and overall bookings.
• Leveraged promotional events and partnerships to expand the business reach and visibility to local communities and circles of influence.

Atlanta, Georgia, United States

• Executed event planning tasks for special events and brand activations both domestically and internationally.
• Managed the high-profile client experience and relationships with partnering executives, to ensure brand protection and internal working cohesiveness.
• Built relationships with industry elites to obtain invitations to exclusive media events.
• Functioned as host, writer, and media personality, leveraging personal persona to drive engagement within the gaming… Show more
• Functioned as host, writer, and media personality, leveraging personal persona to drive engagement within the gaming community and increase event partaking.
• Composed editorial pieces and digital content for distribution via newsletter, social media, online video platforms, and tradeshows.