Lance Johnson Email & Phone Number

Canton, Ga, Us

• Founded and conceptualized the Mobile Gaming Lounge, LLC brand.• Develop and execute a comprehensive promotional strategy for a gaming truck business, aligning with business goals and target audience preferences.• Lead consumer market research to identify and implement niche value propositioning to penetrate business sectors, residential events, and private high-profile occasions.• Design, develop, and manage the company website from inception, ensuring a user-friendly interface… Show more • Founded and conceptualized the Mobile Gaming Lounge, LLC brand.• Develop and execute a comprehensive promotional strategy for a gaming truck business, aligning with business goals and target audience preferences.• Lead consumer market research to identify and implement niche value propositioning to penetrate business sectors, residential events, and private high-profile occasions.• Design, develop, and manage the company website from inception, ensuring a user-friendly interface and seamless navigation.• Cultivate and maintain strong relationships by serving as the main point of contact, resulting in high customer satisfaction and repeat business.• Collaborate with other event professionals, fostering cross-market relationships which resulted in high levels of client satisfaction.• Initiate marketing campaigns aligned with brand messaging, leveraging targeted ads and compelling video content for various social media platforms.• Utilize Key Performance Indicators (KPIs) to continuously monitor the success of strategic measures.• Prepare and examine all financial statements to implement strategic pricing models, leading to improved profit margins and business sustainability. Show less

• Standardized operational processes by laying foundations such as building strategic objectives, vision statement, and mission statement, resulting in consistent marketing framework, sales procedures, and client experience standards. • Directed day-to-day operations of the janitorial business, spanning from scheduling logistics, new client onboarding, contracting, quality assurance, and financial resource management. • Led a team of sanitation specialists through the employment… Show more • Standardized operational processes by laying foundations such as building strategic objectives, vision statement, and mission statement, resulting in consistent marketing framework, sales procedures, and client experience standards. • Directed day-to-day operations of the janitorial business, spanning from scheduling logistics, new client onboarding, contracting, quality assurance, and financial resource management. • Led a team of sanitation specialists through the employment lifecycle (i.e., onboarding, training, and performance management), resulting in zero onsite safety incidents and 100% client retention for 2 years. • Optimized workforce productivity by creating task duration guidelines, client mapping, and in -field observations to enhance quality, efficiency, and product cost reduction.• Implemented financial protocols for budget allocations, labor cost exceptions, and operational expenses to ensure bottom line targets were met and/or exceeded. • Expanded the client base from North Georgia regions to the entire state of Georgia, East Alabama, and North Florida over 2 years without missing labor or marketing budgets through impactful proposals and service bids. Show less

• Developed distinct visual branding and logos to create recognition and advertising opportunities leading to increased inquiries and events. • Oversaw event staffing for adherence to event run of show, contract employee payment, 1099’s, and event execution. • Constructed client contracts, event payment schedules, subcontracted other vendors as appropriate, mitigating risk to the brand and holistic experience. • Implemented digital marketing strategies, including social media… Show more • Developed distinct visual branding and logos to create recognition and advertising opportunities leading to increased inquiries and events. • Oversaw event staffing for adherence to event run of show, contract employee payment, 1099’s, and event execution. • Constructed client contracts, event payment schedules, subcontracted other vendors as appropriate, mitigating risk to the brand and holistic experience. • Implemented digital marketing strategies, including social media campaigns, mass email marketing, and search engine tools resulting in increased pitch opportunities, and overall bookings. • Leveraged promotional events and partnerships to expand the business reach and visibility to local communities and circles of influence.• Ensured the proper preservation and usage of equipment to ensure costs were in line with new purchase schedule and flow of depreciation. Show less

Atlanta, Georgia, United States

• Executed event planning tasks for special events and brand activations both domestically and internationally. • Managed the high-profile client experience and relationships with partnering executives, to ensure brand protection and internal working cohesiveness. • Built relationships with industry elites to obtain invitations to exclusive media events.• Functioned as host, writer, and media personality, leveraging personal persona to drive engagement within the gaming… Show more • Executed event planning tasks for special events and brand activations both domestically and internationally. • Managed the high-profile client experience and relationships with partnering executives, to ensure brand protection and internal working cohesiveness. • Built relationships with industry elites to obtain invitations to exclusive media events.• Functioned as host, writer, and media personality, leveraging personal persona to drive engagement within the gaming community and increase event partaking.• Composed editorial pieces and digital content for distribution via newsletter, social media, online video platforms, and tradeshows.• Operated in a support staff capacity when necessary to provide disk jockey services for brand activations.• Led the video production lifecycle from producing, scripting, editing, and releasing final product. Show less