Lance Powell
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Lance Powell Email & Phone Number

Founder and Facilitator at SoulCraft (Tula)
Location: Los Angeles, California, United States 18 work roles
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Current company
Role
Founder and Facilitator
Location
Los Angeles, California, United States

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Lance Powell is listed as Founder and Facilitator at SoulCraft (Tula), based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Lance Powell.

Lance Powell previously worked as Founder & Facilitator at Tula and Fractional Art Direction at Contract.

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SoulCraft (Tula)

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About Lance Powell

With over 30 years of experience in games, film, TV, and advertising, I am an award-winning Art Director and Creative Executive Leader recognized for my ability to inspire creativity and innovation within teams. I have played a pivotal role in iconic projects such as the Lord of the Rings trilogy, Shrek, and Medal of Honor, consistently delivering visually stunning and impactful work.I utilize the principles of Tula, a leadership and culture transformation practice, to enhance team dynamics and performance. By focusing on discovering limiting beliefs and fostering a culture of openness and accountability, I help teams cultivate collaboration and unleash their full potential.Key Achievements:🏆 Awards & Nominations:Oscar-Winning Team Member: Contributed to the success of Lord of the Rings I, II, III, Shrek 2, and Starship Troopers.Emmy Nomination: Recognized for exceptional contributions to Battlestar Galactica.AIAS Nomination: Honored for Medal of Honor 2010 for Outstanding Visual Engineering.E3 2017 Awards: Archangel VR was awarded "Best VR Game" by Geek Citadel, MMOGames, and MEUPS4.⚡ Studio Achievements:Cloud Imperium Games: Spearheaded a global team of 80 to enhance production speed by 200% across seven studios.Gameloft: Transformed the development, technical, and creative culture of all North American studios through cross-studio training, leadership development, and improvements to production pipelines, resulting in an 80% reduction in turnover year-over-year and a 60% boost in engagement through empowerment and team accountability via a cohort structure.EA: Fostered a culture of transparency and open communication, dramatically elevating team connection, reliance, drive, and fulfillment, culminating in a 4.8 out of 5 team satisfaction rating across EA’s internal metrics.I am passionate about empowering teams to unleash their creative potential and achieve extraordinary results.

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SoulCraft (Tula)
Soulcraft (Tula)
Founder and Facilitator
Los Angeles, CA, US
AeroLeads page
18 roles · 36 years

Lance Powell work experience

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Founder And Facilitator

Soulcraft (Tula)

Los Angeles, CA, US

Founder & Facilitator

Current

Los Angeles, California, United States

Designed, implemented, and launched a highly transformative leadership and culture program for Executives and Teams.Tula means "balance" and is designed to reduce and remove the effects of Overwhelm, Burnout, Anxiety, Worry, Indecision, and Insecurity so we can win our day without resistance while providing Wisdom, Insight, and a framework for improving.

Apr 2022 - Present

Fractional Art Direction

Contract

Los Angeles

FRACTIONAL ART DIRECTION & VISION BUILDINGProviding strategic art direction and creative vision-building for leading studios in the gaming industry.⚡ PUBG (Untitled AAA Tactical Shooter): Crafted the art vision and immersive world-building, delivering a comprehensive Art Bible, production design, and UX guidelines and established a cohesive, creative.

2020 - Apr 2024

Executive Art Director

Greater Los Angeles Area

Projects: New World VG), Call of Duty Warzone (VG)Responsibilities: Directed the art and technical art for leading VR games.Created Art Bibles and leveraged Python and Shotgun for rapid prototyping & feedback.Impact: Empowered senior team members with resources and autonomy.Results: Increased milestone completion rates to 90%.Financial savings of $690K.

Jan 2019 - Nov 2022

Studio Art Director

Greater Los Angeles Area

Projects: PWND (VG), Archangel VR (VG)Responsibilities: Directed the art and technical art for leading VR games.Created Art Bibles and leveraged Python and Shotgun for rapid prototyping & feedback.Impact: Empowered senior team members with resources and autonomy.Results: Increased milestone completion rates to 90%.Financial savings of $690K annually.

Oct 2016 - Nov 2019

Global Head Of Art

Santa Monica, CA

Projects: Star Citizen (VG)Responsibilities: Led a team of 100+ artists, steering the visual direction of the project.Developed and optimized technical content creation methods.Increased milestone completion rate from 35% to 75%, saving $3.5M annually.Aligned game visuals with production goals, enhancing player experience.Streamlined workflow strategies.

Nov 2013 - Sep 2016

Art Director, North America

Greater New Orleans Area

Projects: Ice Age Village (VG), Cars iOS (VG), Spiderman iOS (VG), Cosmic Colony (VG), Minions (VG)Responsibilities: Directed artistic and technical vision for mobile and iOS games.Managed an international team of 70, promoting innovation and cross-collaboration.Impact: Increased milestone completion rate to 88% and reduced turnover to 6%.Results: Improved.

Oct 2011 - Nov 2013

Art Director | Medal Of Honor: Airborne, Medal Of Honor (2010)

Greater Los Angeles Area

Medal of Honor 2007 (VG), Medal of Honor 2010 (VG) Responsibilities:Led creative and artistic vision for high-profile game projects.Managed teams of 30, ensuring visual excellence.Impact:Collaborated with cross-functional teams to achieve artistic alignment.Delivered Art Bible, Production Design Bible, and Marketing Art.Results:Enhanced milestone.

Oct 2006 - Feb 2011

Surfacing Artist | Uncharted

Santa Monica, California

  • Created skin, cloth, hair, and a range of CGFX shaders and textures
  • Created real-time and pre-rendered matching light kits to speed up workflow
Oct 2005 - Oct 2006

Texture Supervisor, Freelance | Serenity (Film) / Battlestar Galactica (Tv)

Culver City, California

  • Provided Art Direction and Supervision on several simultaneous productions
  • Provided client side services for pitch, including new business development
  • Managed multiple artists on multiple productions
  • Developed surfacing and texture pipelines
  • Created Maya scripts to batch automate several repeating tasks
  • Produced 3D assets, materials, lighting and matte paintings
Jan 2004 - May 2006

Surfacing, Freelance | Shrek 2

Redwood City, California

  • Provided surfacing and hero textures throughout several sequences of the film
  • Provided material (shader) development in use by Surfacing team
  • Collaborated with lighters to achieve desired assets and sequence surface look
  • Crafted finely detailed texture maps for extreme close‐ups throughout the film
2004 - 2005 ~1 yr

Texture Artist | Lord Of The Rings Ii, Lord Of The Rings Iii

Wellington & Wairarapa, New Zealand

  • Created highly detailed texture maps for Digital Doubles and hero characters.
  • Produced Environment 3D Cyclorama matte paintings
  • Provided python and Renderman scripts for production
Apr 2000 - Oct 2004

Sr. Art Director

Magnet Interactive (Closed)

Greater Los Angeles Area

  • Provided Art Direction and Client Services on several multi-million-dollar interactive ad campaigns for Nissan & Infiniti
  • Provided UI/UX design and Information Architecture across multiple IP’s
  • Developed UI/UX, and production software training programs studio wide
  • Led production pipeline development per IP across multiple studios
  • Collaborated with business development on attracting new clients, including pitches, proposals and concept work
  • Managed teams of various sizes consisting of designers and production artists
Feb 1998 - Apr 2001

Freelance Art Director

Freelance AD on Gex 64 (Nintendo 64)

Jan 1998 - Aug 1998

Technical Coordinator

  • Provided coordination and task management between in house films
  • Tasked studio engineers with tools for production
  • Created dozens of scripts using Perl, Python, and cShell to test render integrity
  • Developed tools used for building and debugging internal production tools
Jan 1995 - Dec 1997

Technical Support

1990 - 1992 ~2 yrs
FAQ

Frequently asked questions about Lance Powell

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What company does Lance Powell work for?

Lance Powell works for SoulCraft (Tula).

What is Lance Powell's role at SoulCraft (Tula)?

Lance Powell is listed as Founder and Facilitator at SoulCraft (Tula).

Where is Lance Powell based?

Lance Powell is based in Los Angeles, California, United States while working with SoulCraft (Tula).

What companies has Lance Powell worked for?

Lance Powell has worked for Soulcraft (Tula), Tula, Contract, Devoted Studios, and Skydance.

How can I contact Lance Powell?

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