Lance Mayfield Email & Phone Number

California, United States

Greater San Diego Area

• Consultant working directly with Adobe as a representative of Adobe in their Consulting Services team.
• Have worked with 30+ different clients to help implement, assist, and improve their Target usage.
• For a large online food ordering website was a part of an annualized incremental lift of $4MM from testing that included a test that drove 18.28% lift on an add to cart CTA, another mobile web test that saw an average.
• For a financial client we drove an 875% lift in CTA clicks for credit approvals by rearrange the content on the page, driving a higher percentage of approved and pending applications and lower declined
• For a client selling online gift cards by elevating a Continue Shopping CTA above the fold and a sticky CTA at the bottom, we were able to see 94% lift in Orders after someone had clicked the Continue shopping CTA..

Irvine, CA

• Responsible for the corporate website and the development team that works on the website
• Major decision-maker in the evaluation and implementation of using Adobe Experience Manger as a replacement CMS for Hubspot
• Worked hand-in-hand with implementation partners to project manage 2 separate builds to make sure that they remained on track
• Involved in the setup and main development of Marketo landing pages and emails
• Participated in decision making for Cylance e-commerce implementation and site build.
• Set-up Adobe Analytics, Adobe Dynamic Tag Manager (DTM), Adobe Launch and Adobe Target

Aliso Viejo, CA

• Evaluate all in coming work to assure enough information was provided by the requester
• Mentor and provide guidance to all team members
• Work with other departments in planning all new projects to set manageable timelines
• Part of the Sr. Management team making decisions as they pertain to the workings of the Aliso Viejo office
• Work with peer managers in Minnesota to establish the best practices for leading the Website Development teams for Digital River
• Kept metrics on quality and quantity of work that was completed.

Lead current team of DR site developers in creation of new site for high profile client(s), based on previous experience listed above and previous position held below.

....See Above position @ Digital River

• Sr. Developer and Lead for the front-end development of e-commerce websites
• Worked on all presentation layer coding in first 2.5 years
• Part of all e-commerce new store projects using ASP, ASP.Net and Java as base platforms
• Maintained all existing stores and implemented new functionality

• Lead Web Developer for www.creditexpert.com, www.consumerinfo.com, www.nationalscore.com, and www.myplusscore.com
• Contributed to a full release of www.creditexpert.com, from design concepts to launch with a Java code base
• Main front-end developer in integrating GUI with ASP.NET in CreditExpert.com redesign
• Responsible for project planning, development, and integration
• Liaison among marketing and technical team to identify challenges, recommend & implement solutions
• Coordinated front-end code deployments to ensure timely implementation

Cert., Web Master

Engineering Graphic Technology

Architectural Engineering

Activities and Societies: Member Farm House Fraternity, UW Cowboy Football

Education record