Lance Mayfield

Lance Mayfield Email and Phone Number

Target Personalization Engineer at Adobe @ Adobe
san jose, california, united states
Lance Mayfield's Location
San Diego County, California, United States, United States
Lance Mayfield's Contact Details

Lance Mayfield personal email

Lance Mayfield phone numbers

About Lance Mayfield

Lance Mayfield is a Target Personalization Engineer at Adobe at Adobe. He possess expertise in e commerce, web development, web analytics, css, user experience and 18 more skills.

Lance Mayfield's Current Company Details
Adobe

Adobe

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Target Personalization Engineer at Adobe
san jose, california, united states
Website:
adobe.com
Employees:
25166
Lance Mayfield Work Experience Details
  • Adobe
    Technical Consultant
    Adobe Jul 2021 - Present
    California, United States
  • Atypical Digital
    Sr. Technical Consultant - Adobe Target
    Atypical Digital Mar 2019 - Jun 2021
    Greater San Diego Area
    • Consultant working directly with Adobe as a representative of Adobe in their Consulting Services team. • Have worked with 30+ different clients to help implement, assist, and improve their Target usage. • For a large online food ordering website was a part of an annualized incremental lift of $4MM from testing that included a test that drove 18.28% lift on an add to cart CTA, another mobile web test that saw an average guest check over the default that was annualized to be over $3.5MM annually. • For a financial client we drove an 875% lift in CTA clicks for credit approvals by rearrange the content on the page, driving a higher percentage of approved and pending applications and lower declined • For a client selling online gift cards by elevating a Continue Shopping CTA above the fold and a sticky CTA at the bottom, we were able to see 94% lift in Orders after someone had clicked the Continue shopping CTA. With orders of 2 or more having a 9% increase and a 10% increase to RPV. Annulaized gain was $1.7MM.
  • Cylance, Inc.
    Director, Web Development, Marketing
    Cylance, Inc. Dec 2015 - Oct 2018
    Irvine, Ca
    • Responsible for the corporate website and the development team that works on the website• Major decision-maker in the evaluation and implementation of using Adobe Experience Manger as a replacement CMS for Hubspot• Worked hand-in-hand with implementation partners to project manage 2 separate builds to make sure that they remained on track• Involved in the setup and main development of Marketo landing pages and emails• Participated in decision making for Cylance e-commerce implementation and site build. • Set-up Adobe Analytics, Adobe Dynamic Tag Manager (DTM), Adobe Launch and Adobe Target• Metrics for website traffic using Google Analytics/ Tag Manager, Adobe Analytics/DTM• Set-up A/B testing using Target to determine a better User Experience (UX) for all corporate web traffic
  • Digital River
    Manager, Web Development
    Digital River Feb 2010 - Dec 2015
    Aliso Viejo, Ca
    • Evaluate all in coming work to assure enough information was provided by the requester• Mentor and provide guidance to all team members• Work with other departments in planning all new projects to set manageable timelines• Part of the Sr. Management team making decisions as they pertain to the workings of the Aliso Viejo office• Work with peer managers in Minnesota to establish the best practices for leading the Website Development teams for Digital River• Kept metrics on quality and quantity of work that was completed.• Involved in all recruiting decisions for the Aliso Viejo and Seattle teams.• Work with clients to discuss functionality needs.• Responsible for all Web Development for a particular program within Digital River.• Manage localization team in regards to making sure all content has been added for multiple languages on existing sites.• Independently manage a team of 4 onsite employees and 12 off-shore contractors.• Engaged in the development associated with mobile/tablet experience, N2 CMS platform integration's and new internal company products.• Sole front-end and UI developer for an internal administration tool used to process fulfillment requests.
  • Digital River
    Contractor
    Digital River Jul 2009 - Feb 2010
    Lead current team of DR site developers in creation of new site for high profile client(s), based on previous experience listed above and previous position held below.
  • Digital River, Inc.
    Manager Of Site Development
    Digital River, Inc. Apr 2004 - May 2009
    ....See Above position @ Digital River
  • Commerce5, Inc
    Web Developer
    Commerce5, Inc 2004 - Jan 2006
    • Sr. Developer and Lead for the front-end development of e-commerce websites• Worked on all presentation layer coding in first 2.5 years• Part of all e-commerce new store projects using ASP, ASP .Net and Java as base platforms• Maintained all existing stores and implemented new functionality
  • Experian
    Lead Web Developer
    Experian Jan 2000 - Apr 2004
    • Lead Web Developer for www.creditexpert.com, www.consumerinfo.com, www.nationalscore.com, and www.myplusscore.com• Contributed to a full release of www.creditexpert.com, from design concepts to launch with a Java code base• Main front-end developer in integrating GUI with ASP.NET in CreditExpert.com redesign• Responsible for project planning, development, and integration• Liaison among marketing and technical team to identify challenges, recommend & implement solutions• Coordinated front-end code deployments to ensure timely implementation

Lance Mayfield Skills

E Commerce Web Development Web Analytics Css User Experience Javascript Usability Front End Web Project Management Seo Project Management Google Analytics User Interface Mobile Devices Agile Methodologies Search Engine Optimization Cascading Style Sheets Information Architecture Xhtml Omniture Scrum Web Applications User Interface Design

Lance Mayfield Education Details

Frequently Asked Questions about Lance Mayfield

What company does Lance Mayfield work for?

Lance Mayfield works for Adobe

What is Lance Mayfield's role at the current company?

Lance Mayfield's current role is Target Personalization Engineer at Adobe.

What is Lance Mayfield's email address?

Lance Mayfield's email address is lm****@****ver.com

What is Lance Mayfield's direct phone number?

Lance Mayfield's direct phone number is +194956*****

What schools did Lance Mayfield attend?

Lance Mayfield attended California State Polytechnic University-Pomona, Front Range Community College, University Of Wyoming, Laramie Sr High School.

What skills is Lance Mayfield known for?

Lance Mayfield has skills like E Commerce, Web Development, Web Analytics, Css, User Experience, Javascript, Usability, Front End, Web Project Management, Seo, Project Management, Google Analytics.

Who are Lance Mayfield's colleagues?

Lance Mayfield's colleagues are Ravinder Gour, Swarna Meenuja, Cennet Rümeysa Avcu, Genevieve Chinecherem, Manish Kasani, Beniamin Suciu, Einor Thomas.

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