Lance Nelson Email & Phone Number

Bromley, United Kingdom

3rd party tag migration to TealiumIQ. Cookie consent management via OneTrust. Maintenance of analytics, optimisation and user experience platforms.

My main tasks involve analytics configuration and tag implementation projects for clients such as Barclays, Compare Asia Group and Cigna Insurance. I have also spent periods of time client-side: project managing tagging projects for HSBC, and performing a custom tag implementation at William Hill.I work with most analytics and tag management systems, from.

101 New Cavendish Street, London W1W 6XH

Covering everything from web analytics, primary research and social media monitoring, I was responsible for all aspects of behavioural and attitudinal analysis. This involved reporting on site activity and brand health, always striving to derive actionable insights to optimise and inform marketing strategy. My activities ranged from measurement planning.

Measurement strategy, planning, reporting and technical implementation for Nokia and Zain. Temporary contract.

Behavioural and attitudinal analysis of digital campaigns for Ericsson, Shell, Nakheel, Vauxhall.Measurement planning, identifying business objectives and KPIs. Tracking implementation and survey build.Running test / optimisation programmes, eg. Email newsletters.Management of data and research vendors, liaison with media and technical solutions agencies.

Behavioural analysis of digital campaigns for Shell, Utell, Mercedes-Benz and the British Horseracing BoardDatabase segmentation and list enhancement. Direct marketing list planning and procurement. Data migration to and management of SQL marketing databases

Administration of marketing databases for BT, Hoverspeed, Ministry of SoundData selections, cleansing, deduplication, suppression, sorting

Ba (Hons) 2:Ii, German And Russian

6 months at the Free University of Berlin, Germany 3 months at St Petersburg University, Russia

Education record