Brittney L. Email & Phone Number

Chicago, Il, Us

Chicago, Il

Develop and execute strategic membership recruitment, retention and engagement marketing campaigns. Product owner of cross-functional Agile teams, establishing vision and criteria for team priorities, managing projects and working cross-divisionally to deliver results for enterprise-wide initiatives. Collaborate with designers, copywriters, web developers, internal stakeholders, and external agencies to strategize, deploy and analyze metrics across campaigns.

Chicago, Illinois, United States

Co-founder of 501(c)3 organization dedicated to advocating for better walking, biking and public transit infrastructure in Chicago. Developed organization's brand, built website and grew email marketing channel. Shape organizational direction through board activities like strategic planning and program approval.

Chicago, Il

Led creative overhaul by developing new brand voice for background screening company, balancing a new playful tone with the seriousness that background checks demand. Refreshed all web copy as part of site redesign, resulting in a 400% increase in website impressions. Developed blog editorial calendar and researched, wrote and edited all blog posts. Wrote and edited white papers, sell sheets and PowerPoint presentations.

Chicago, Il

Sole lead on development of branding, content and search campaigns for startup in the smart city sector. Led website redesign project, inclusive of developing website structure, writing all website content, and coordinating with web development team. Developed marketing content and sales collateral. Managed a remote team of sales development executives.

Chicago, Il

I helped Chicago-area B2B small businesses make the most of their marketing budgets. Owned strategy and execution of client campaigns. Conducted in-depth research to develop data-driven marketing strategies. Conducted tactical execution of campaigns. Served as a marketing consultant, proactively providing new recommendations that support overall strategy and goals for each client.

Chicago, Illinois, United States

Chicago, Il

Wrote blog content covering topics within the public relations, marketing and social media industries.

Chicago, Il

Analyzed media coverage to help clients make sense of how their brand was being perceived by the public, as well as the value and reach of their media coverage. Total value of reports delivered exceeds $500,000 annually. Clients included Activision, Toys R Us, Tourism Australia and Center for Disease Control & Prevention.

Chicago, Il

Provided account management, consultation and technical support for public relations professionals using the CisionPoint software. Assisted agencies, national and local brands, governments, and nonprofit clients with creating targeted media lists, using Boolean Logic to uncover relevant media coverage, creating and distributing press releases, converting media coverage into analytical charts, and all-around software training and troubleshooting.

Chicago, Il

Worked with editors from thousands of North American newspapers, magazines and websites to maintain an up-to-date database of media contact profiles and editorial calendars.

Tallahassee, Fl

Led promotions for a 350-person capacity concert venue hosting concerts, comedy shows and cultural events. Managed the brand's social media; maintained venue website; wrote press releases; and managed media buys. Managed a staff of four public relations assistants and two graphic designers. Worked in concert with the venue's talent buyers to ensure promotions met performers' contractual obligations.

Tallahassee, Fl

Created and managed the first Facebook and Twitter presences for the Florida State University Division of Student affairs. Wrote an informational guide to developing social media presences aimed at faculty and students representing campus departments and organizations.

Tallahassee, Fl

Wrote and edited press releases, news advisories, articles for the internal newsletter. Assistant editor of the Leon County Annual Report. Created press kits for events such as the grand opening of the Martha Wellman Park. Developed and created pitch materials for the first ever Leon County Hispanic Heritage Month Festival.